night-time economy is an economic concept put forward by Britain in the 1971s to improve the phenomenon of empty nest at night in urban centers. It refers to a modern urban consumption economy that takes place from 18: 11 on the same day to 6: 11 on the next day, with local citizens and foreign tourists as the main consumers and the tertiary industry as the main forms, such as leisure, sightseeing, shopping, fitness, culture and catering.
the core of night economy is to extend the consumption chain in time and scene, and provide diversified services for different groups of people to stimulate consumption. The night economy of international metropolis has its own characteristics, forming a variety of night economic gathering areas, such as localization and internationalization, tradition and trend, grounding gas and height. According to the relevant data of the Ministry of Commerce, 61% of urban residents' consumption occurs at night, and the night economy plays an important role in stimulating urban consumption. Therefore, night economy has become a new growth point to stimulate urban consumption and is regarded as "the new blue ocean of urban consumption".
Chang development? The west commercial street of Longyu Center is an open commercial street project built and operated by the commercial operation management company under Beijing Changping Science and Technology Park Development Co., Ltd. (referred to as Chang Development), which includes three major formats: catering, education and living facilities. The total volume is about 56,111 square meters, and it is adjacent to Longyu Dongyi Road in the east, Longyu Middle Street in the south and Longyu Ring Road in the north.
As the first 24-hour non-stop block in the southwest of Huilongguan, the main economic node in Changping District at night, at the beginning of the project, it will be its own responsibility to improve the regional consumption level and improve the business environment and business structure in the region, with the requirement of building the first demonstration block of life service in Huilongguan area of Changping District. Under the guidance of policies and district leaders, we will implement Midnight Food Store's call to enrich the night economy and enrich the lives of surrounding residents. At the same time, we will introduce catering formats and brands suitable for night economy, do a good job in supporting commercial and outdoor sports venues for night economy, and help regional economy and consumption upgrade through the concepts of intelligent operation and theme operation.
The business street in the west area of Longyu Center organically connects "breakfast culture" and "night market culture", in which catering brands are differentiated in the process of attracting investment, and the business hours of the whole catering can reach 22 o'clock. Among them, after many suggestions and communication from the operating company, Yunnan Dachai Yunnan Stone Fish adjusted its business hours to 2 am, taking into account the business needs of the surrounding night. With the help of its own category advantages, the business hours of Erqili Chuanba are also adjusted to the early hours of the morning, and night packages and consumption discounts are introduced.
Midnight Food Store is not the only neighborhood, and convenience bee convenience stores have also been operating 24 hours a day; 24-hour pharmacy sales to protect residents' health.
"One Bookstore" is a bookstore brand in the block, and it is a cultural space that is mainly introduced to improve the level of cultural and sports services in Huitian area. A bookstore is not only a bookstore, but also a knowledge supply station and a cultural exchange platform.
The surrounding residents are busy working and earning money during the day, and they can only spend money after work. In order to meet the communication needs of book lovers, bookstores carry out a series of theme activities every week, such as reading sessions, music sharing sessions, projection rooms and so on. Ensure that fans participate in every sharing in time. Activities usually start at 9 pm and last for at least 2 hours. Obtaining spiritual enjoyment from passionate words, meeting spiritual and cultural needs, tacitly adds cultural color to the night economic atmosphere of the block, and also contributes to a certain degree of passenger flow guarantee, which is the further optimization of cultural life resources and an important part of implementing the action of returning to heaven.
established in Chang development? The two outdoor basketball courts in the commercial street in the west area of Longyu Center are the first intelligent sports venues that operate 24 hours a day in Huilongguan area. Sports demanders enter the venue by scanning the designated QR code, and after the exercise, they scan the code to settle out. Simple operation and safe monitoring and management have increased the vitality and motivation of the night economy. The block makes full use of basketball field to build a number of online celebrity punching places, and regularly carries out interactive basketball activities at night, which improves the flow of people in the block and injects new vitality into Midnight Food Store, forming a virtuous circle.
Chang development? As the representative of the demonstration block of Beijing's life service industry, Longyu Center West Commercial Street strives to tap and release the energy of the "Midnight Food Store" in the block, comprehensively integrates resources to promote the development of night economy, and changes the shortcomings of single night consumption, lack of characteristics, lack of cultural connotation and high consumption in the past. The optimized recreational facilities and interactive activities are an extension and supplement to Midnight Food Store, and they also light up the spiritual civilization construction in the area of returning to heaven like a night pearl.
In the future, the neighborhood will pay more attention to the social value and economic benefits created by the development of night economy to the surrounding residents, explore the innovative mode of night economy, speed up the pace of the government's prosperity of night economy, seek profit opportunities for the tenants in the neighborhood, and contribute the wisdom and energy of enterprises to the business circle of returning to heaven.