POP Poster-Introduction POP poster is an abbreviation of the English pointofpurchase, meaning "point of sale advertising" and its main commercial use is to stimulate the guide consumption and active atmosphere of the store. Her form of outdoor signboards, display boards, window posters, store table signs, price lists, hanging flags, and even three-dimensional cartoon models and so on. Commonly used POP for short-term promotional use, its expression of exaggerated humor, strong colors, can effectively attract customers' point of view to arouse the desire to buy, she as a low-cost and efficient advertising methods have been widely used. > > > POP production forms: POP production forms of color printing, printing, hand-painted and other ways. With the development of computer software technology, in the application of art design more beautiful and efficient advantages, and even hand-drawn art glyphs graffiti effect imitation of the best, and can be dialed from the digital camera, scanner LOGO pictures and other materials. Particularly suitable for POP demand for a large number of points of sale fast and efficient low-cost production. POP is mainly used in supermarkets and various types of retail terminal stores, etc., the large supermarkets and stores are printed into a unified template filled in by the artisan according to the requirements of the text content to meet the different use of a wide range of goods cabinet requirements, mobility and timeliness are very strong. So the general simple hand-drawn POP is difficult to handle, the need for modular batch production. Small and medium-sized retail stores, product stores have to brand management chain management trend, in the product organization and structure of the promotional plan, store style and many brand operators and manufacturers synchronous operation, but in the use of POP or many of their own advocate the use of different copy, the launch of a different discount information, some stores and even writing with a yellow paper brush, "great news" and so on the billboards .... This obviously does not adapt to the trend of branding, perhaps at this point brand suppliers should consider more. Write a good POP poster, does not mean that the poster is successful. Timeliness, the length of the posting period, the location of the posting are all affecting the effectiveness of the poster to convey the message. If you make a very good-looking poster, but the posting time is only one day, and the place where it is posted is not the place where the target group can see it, then the effectiveness of the poster will be wasted. Hand-drawn POP posters not only write a beautiful on the good, is because the production time to spend a lot of effort, so it is more important to take care of it. POP posters - POP definition POP hand-drawn posters POP (PointOfPurchase) originally refers to the commercial sales of a store promotional tools, its type is not confined, but to be set up in the front of the store displays, such as hangtags, posters, small stickers, large signage, physical Stickers, stickers, large signs, physical models, flags, etc., are standing in the scope of POP. POP's Chinese name is also known as "store display". PostOfficeProtocol abbreviation PostOfficeProtocol: Post Office Protocol (Post Office Protocol version 3) POP protocol allows workstations to dynamically access the server's mail, has evolved to the third version, called POP3. POP3 allows workstations to retrieve mail from mail servers.POP3 transmits data messages, which can be commands or responses. There are many different technologies and ways to create a distributed e-mail system: POP (Post Office Protocol), DMSP (Distributed Mail System Protocol) and IMAP (Internet Message Access Protocol). Of these, the POP protocol was the first to be created and is therefore the best known; DMSP has good performance in supporting "connectionless" operation, but is largely limited to a single application (PCMAIL); IMAP provides an extended set of POP and DMSP and offers support for remote mail access in three ways. POP protocol supports "offline" mail processing. The process is as follows: mail is sent to the server, and the e-mail client calls the mail client program to connect to the server and download any unread e-mail. This offline access mode is a store-and-forward service that delivers mail from the mail server to an individual's terminal machine, usually a PC or MAC, and once the mail has been sent to the PC or MAC, the mail will be deleted from the mail server.POP3 doesn't support extended operation of the mail on the server, which is accomplished by the more advanced IMAP4.POP3 uses TCP as the transport protocol. POP Poster - The Rise Due to the introduction of the storefront display marketing concept in Japan, stores began to pay attention to the packaging of the storefront, and a large number of posters appeared on the storefront to inform consumers of the message on paper, perhaps a large number of prints or hand-drawn, forming a wave of popularity of the trend. The most striking of all is the rise of hand-drawn POP. From the early days of very simple text POP that did not care about aesthetics but only cared about informing the message, to the recent evolution of a wave of hand-drawn POP culture, a large number of patterns and materials vividly presented in poster paper, colorful and attractive to the eye, hand-drawn POP is an art in recent years. In addition to commercial applications, the campus has also been trending up the work of poster drawing, such as club activities, society publicity, inter-school activities, all use the simplest tools to draw colorful posters. And hand-drawn posters from the initial "large-print" period changed into a text and graphics "graphic panels" POP poster - the use of tools POP poster to draw a beautiful POP poster, you can use the following tools to mix and match, do not limit the use of a particular tool, these are the completion of a hand-drawn POP poster of the basic tools that can be in the line of fine arts or bookstores to buy: a. Colored pens: divided into angular tip of the poster, and the color pen: the color pen: the color pen: the color pen is not a good idea, Color pens: divided into two kinds of nibs and round tip. Second, the microphone pen: Angle and round tip two kinds of nibs, but also divided into alcohol, water-based, oil-based three kinds of solution of the microphone pen. Powder and crayon. Pastel pencils. Color pencils and sketching pencils. Six, watercolor, advertising paint, round or flat watercolor pencils. Seven, brushes, ink, color pencils. Eight, pen knife, art knife, round cutter, modeling scissors, scissors. Nine, double-sided tape, lipstick glue, transparent tape, paper tape, glue, photo glue, Taiwan adhesive. Ten, cutting board, cutting steel ruler (thirty centimeters, seventy centimeters, one hundred centimeters each), small ruler, wave ruler, soft ruler. Eleven, compass. Twelve, needle pen. Thirteen, Liko white, correction tape, white paint pen, gold paint pen, silver paint pen. Fourteen, bags, paper rolls. POP posters - paper POP tools to draw a beautiful POP posters, the common use of the following paper, most of these paper can be bought in the workshop of the art society, the price is not expensive, and if you need to use to the more special paper, you can also go to the art society to buy. First, writing paper. Poster paper Molded paper Pastel paper Dandy paper. Six, kraft paper. Seven, tiled board. Eight, Paulownia. Nine, pearl board. Ten, color paper. Eleven, cotton paper. Twelve, rice paper. Thirteen, crepe paper. Fourteen, plastic board. POP poster - combination factor POP poster title hand-drawn POP poster combination factor can be roughly divided as follows: First, illustration (a) theme (b) decorative (c) the whole topic type two, copy (a) headline (b) focus on the tips (c) the content of how to write a good hand-drawn POP word a practice to break down the word, "painting the word bone. Second, take a hard pen to write → write with a round tip pen → write with an angle tip pen → soft pen practice third, from top to bottom, from left to right to practice turning and joining. Creative font practice. V. Space allocation of square characters. Font decoration. Reading books. VIII, the first font → large-print poster → graphic poster → three-dimensional poster → three-dimensional physical POP poster-expression of a commonly used drawing supplies
1. drawing pencil
It is a drawing of the base, depicting the depth of the drawing line of a kind of supplies. General drawing H ~ 3H, tracing the appropriate use of B ~ HB. (Suggestions: 2B, so that you do not have to change the old pen)
2. drawings
drawing paper and tracing the paper and two kinds of paper, the requirements of the texture of the hard, flat white paper, eraser should not be linting.
3. Transparent glue
used to fix the drawing. Avoid the process of drawing, due to the displacement of drawings and affect the accuracy and beauty of the drawing line.
4. Eraser
Eraser pencil should be soft eraser. (Suggestion: 4B, commonly used drawing eraser)
Tip: The pencil should be used from the end without a mark to retain the mark. (In this way, you can know the softness of the pen.)
The pencil should not be too sharp, so as to keep the line uniform. Drawing the line to hold the pen to be natural, the force to be uniform, a breath.
When painting, if you are afraid of dirtying the paper, put a small towel in your hand.
For those who are heavy-handed, you can use HB (for medium hardness).
The preservation of drawings should pay attention to the flat, do not fold wrinkles, especially moisture. Colored pencils, colored pencil expression
1. Features: easy to carry, colorful, fast means of expression, simple
Colored pencils are divided into two kinds of water-soluble and wax. Among them, water-soluble colored pencils are more commonly used, it has the characteristics of dissolving in water, mixed with water with a sense of wetting, can also be used to wipe out the soft effect of the finger.
2. Basic Techniques
(1)Paint Line Method
The use of colored pencils evenly arranged pencil lines to achieve the effect of color consistency.
(2)Overlay Method
Use colored pencils to arrange pencil lines in different colors, colors can be overlapped to achieve rich variations.
(3)Water-soluble halo method
Use of water-soluble colored pencils dissolve in water, the color pencil lines and water fusion, to achieve the effect of halo.
3. Drawing method
Colored pencils should not be used in large areas of monochrome, otherwise the picture will appear dull, flat.
In the actual drawing process, colored pencils are often used in conjunction with other tools, such as the combination of lines with pen, the use of pen lines to outline the space, the outline of the object, the use of colored pencils; combined with markers, the use of markers to lay out the picture of the large tone, and then use the color pencil coloring method in-depth carving; and the combination of watercolors, reflecting the effect of the color halo, and so on.
Colored pencils have their own unique strokes, brisk brushwork, a strong sense of line, can be drawn by hand, but also by the ruler line. When drawing, pay attention to the relationship between reality and the relationship between reality and the embodiment of the beauty of the line.
Tips: colored pencil technique is one of the fast performance techniques. Rapid performance techniques, pen drawing, marker, pen light color. (Will be slowly introduced later)
The whole picture is best not more than three colors, more will feel very messy! (You can make up for it by using similar colors.)
The combination of water-soluble and wax colored pencils will have a different effect!
Painting big eyes with the flat line method, you can make the eyes are not dull, you can make it god, not very messy look! Watercolor pigments, watercolor performance techniques
Watercolor has a good transparency, light and delicate colors, bright hues. Watercolor technique coloring is generally shallow to deep, the bright part and highlights need to be set aside in advance, drawing to pay attention to the pen end of the water control. Too much water, will make the picture water stains, color gray; too little water, color dull, transparency, affecting the picture clear, bright feeling.
In addition, the embodiment of the brush strokes is also the key to a rich picture. The use of lifting, pressing, dragging, sweeping, swinging, pointing and other techniques can make the picture stroke effect interesting.
Rendering is the basic technique of watercolor performance, including:
Painting method: mixing the same color watercolor paint, a large area of uniform coloring technique. Points: pay attention to the control of moisture, brush speed consistent, even force.
Superimposed method: on the basis of flat paint according to the law of change of light and shadow, overlapping different kinds of color techniques. Points: watercolor superimposed on the previous color to wait until the first time the color is dry and then superimposed on it.
Retreating the halo method: through the watercolor paint mixing water control, to achieve the effect of color gradient technique. The main point is to show the gradation of colors without leaving obvious brush marks.
Painting method:
To give full play to the transparent watercolor, light and elegant features, so that the picture is moist and alive. Color watercolor painting in the drawing process must pay attention to control the boundary line of the object, can not let the color out of bounds, so as not to affect the structure of the form. Leave a white place to plan, according to the shallow to deep, from thin to thick method of coloring, first wet painting and then dry painting, first virtual and then real, always keep the picture clean. The number of overlapping colors should not be too much, otherwise the color will lose the sense of transparency and moist and become blurred. Fourth, pen drawing
1. basic concept
Pen drawing is the use of pen drawing monochrome. Pen drawing tool is simple, easy to carry, the lines drawn smooth, vivid, rhythm and rhyme. Pen drawing through the pen lines of their own changes and clever combination to achieve the purpose of painting. When you draw, you need to refine and summarize the typical characteristics of the object, and reproduce the object vividly and flexibly.
2. Basic Techniques
(1)Line Exercise
The lines of pen drawing are very rich, straight lines, curves, thick lines, thin lines, long lines, short lines have their own characteristics and beauty, and the lines also have emotional colors, such as straight lines - hard, curves - soft, fast and beautiful. --soft, fast line - vivid, slow line - stable.
(2) texture performance
The pen line through the thickness, length, curvature, sparseness and other arrangements, combinations, can reflect the different texture.
3. Drawing method
The important modeling language of pen drawing is line and stroke. The lightness, heaviness, slowness and urgency of the line, and the lifting, pressing, staccato and frustration of the brushstrokes are all to be studied carefully. Using the combination of points, lines and surfaces to express the object in a clear and concise way, and then abstracting, distorting and exaggerating them appropriately to make the picture more decorative and artistic.
Tips: drawing pen should pay attention to is, pen drawing by the tools, materials, drawing the limitations of the drawing should not be too large, otherwise difficult to show, choose the paper to smooth, thick, not seepage of the good, general drawing paper, white cardboard can be. Pen drawing lines with vitality, try to pen in one go, do not make too many changes to maintain the consistency of the lines, so that the brush strokes are more rich in charm.POP Poster five, pen light color
1. Basic concept
is the combination of pen and watercolor, which uses a pen to draw the spatial structure of the object outline, the use of watercolor to reflect the picture of the color relationship of the technique. Pen and watercolor is also one of the commonly used techniques in rapid performance.
2. basic techniques
(1) outline coloring method
(2) coloring outline method
In which (1) is a commonly used techniques, generally use a pen to outline the shape of the appropriate reflection of the light and dark, but should not be too much, and finally supplemented with a light coloring.
3. Drawing method
The pen light color drawing should pay attention to the outline of the object and the spatial interface turns of the relationship between light and dark, with the line should be smooth, vivid, and pay attention to the changes in density. Coloring white is particularly important, do not draw too full; color should be concise, bright, not easy to repeat the color, back and forth smear; pay attention to the application of brush strokes, such as swing, point, drag, sweep, etc., has enhanced the picture of the performance effect; deep color places to try to a breath of fresh air.
Tips: When rubbing the picture of the error feel easy to rub other places, try to rub the picture ah. Can be based on different lines to erase the error, to avoid other places to be erased Oh. Six, marker pen expression
1. basic concept
Marker pen technique can quickly and easily express the design intent. Marker pen drawing is based on the pen line technique, further study of the combination of lines, lines and color configuration of the law of drawing.
The main types of markers are water-soluble markers, oil-based markers and alcohol-based markers. It has a wide nib, the nib can draw fine lines, oblique drawing can draw thick lines, similar to the use of art pen, through the line, surface combination can achieve the desired effect of painting.
2. Basic Techniques
(1) Juxtaposition of the use of markers side by side lines.
(2) Overlapping method uses the marker to combine similar colors to produce lines.
(3) Overlapping method uses markers to combine different colors to achieve color changes and produce lines.
3. Drawing method
Marker pen is usually often combined with pen line drawing, pen line modeling, coloring with marker.
Marker pen color is more transparent, through the superimposition of strokes can produce rich color changes, but should not be repeated too much, otherwise it will produce "dirty" "gray" and other shortcomings. The order of coloring first light and then deep, and strive to be simple, with handsome, strong, obvious strokes, straight lines, pay attention to the white, pay attention to the order of the pen, avoid using the pen trivial, chaotic.
The combination of markers and colored pencils can combine the meticulous coloring of colored pencils with the bold style of markers to enhance the three-dimensional effect of the picture.
Tips: Oil-based markers are soluble in toluene, which can be used to make changes. Marker paper for markers, also commonly used white, thick, smooth coated paper. Seven, gouache expression
1. basic concept
Gouache saturated color, thick, easy to draw, expressive, rich layers of dark and light, and can be covered layer by layer, easy to modify, in-depth shaping of spatial image, realistic representation of the object, to obtain the desired picture effect. Gouache thin coating has a light and transparent effect, color mixing to add more water, thin pigments, suitable for the performance of distant and dark scenes.
2. Basic Technique
(1)Flat Painting Method: Saturated with color mixing, paint evenly and evenly from top to bottom or from left to right in order of force.
(2) halo method: the first to adjust the color to be haloed, a color of flat gradually add another color, so that the natural transition of the color block.
(3) Strokes: mix the colors, and use a flexible brush to draw directional strokes.
3. drawing method
First of all, do not damage the picture when copying and laminating paper, if you use a pencil directly to start, the line should be light, as little as possible with an eraser, so as not to affect the effect of coloring: when coloring, the first whole after the local control of the picture of the overall tone, generally the first to draw the dark colors, after the drawing of the light colors, the color should have a sense of air, not dull, large areas of the appropriate thin painting, local details can be painted thickly, dark surface Add as little or no white as possible, bright and gray surfaces can be appropriate to increase the amount of white, in order to increase the ability to cover the color and enrich the color levels of the picture; gouache color mixing times should not be too much, otherwise the color will become gray, dirty, the color loses its tendency. If the painting is dirty, it must be washed off, and the color can be thicker when it is re-colored. Gouache color wet and dry big difference, pay attention to experience, sum up the experience.
Tips: Use rose red and white as carefully as possible. Rose red is very easy to reverse color up the color is generally difficult to cover off. Even if you cover it off, when the paint dries, you will find that it is back to the color up. Therefore, it is better to use it once successfully, and it will affect the effect of the picture after repeated modifications. It is better not to use white color in the dark surface, the problem is as easy as the rose red color. Eight, airbrush performance techniques
Airbrush 1. basic concept
Airbrush is the use of air compressors to spray colored pigments on the screen painting method, is a modern means of artistic expression. Airbrush has other tools difficult to achieve special effects, such as color particles delicate and soft, subtle changes in light processing, material performance vivid and realistic, etc., it should be well mastered. 2. basic techniques
(1) basic techniques training
Spraying point practice exercises to master the location of the spraying point and the size of the pattern. Pay attention to the spray volume and distance control.
Spray line practice exercises to master the position of the spray line and the shape of the pattern. Pay attention to the spray volume, distance and speed control.
Spraying surface practice exercises to master the uniform spray surface and gradient spray surface. Pay attention to the control of spray volume, distance and speed uniform changes.
(2) Stencil Masking Technique
The stencil masking is for spraying the desired graphics. Used as a template for masking a lot of materials, paper, ruler, film, and even their own hands can be used. Commonly used templates generally have the following types.
Paper is easy to find, easy to make, but can not be used repeatedly.
Film material is transparent, easy to make, does not absorb water, not deformed, can be used repeatedly.
Masking film is generally imported, masking effect is good, but the price is more expensive. The method of use is to put the masking film affixed to the parts that need to be blocked, with a carving knife according to the graphics gently slipped through, the force can not be too heavy, carved through the film can be. Positive and negative film should be saved, to airbrush the place to open the masking film on its spray color, every spraying will be masking film to re-cover, and then airbrush the other parts of the sequential. 3. airbrush performance
Airbrush performance effect is realistic, soft transition between dark and light, color gradient is natural, and the halo effect is good. In the airbrush process should pay attention to the following points: first of all, do a good job of preparation, check whether the airbrush can normally spray water and control the amount of its spray, whether the template is blocked; and then color mixing airbrush, modulation of the color of the water can not be too much, it is desirable to be a little thicker, and should be adjusted uniformly, such as impurities and particles should be removed, so as not to clog the airbrush; formal airbrush, should be in the first test spray on the waste paper, debugging the amount of spray, the distance and the speed of the official spray; Finally, the airbrush should be in the first test spray on the paper, debugging the amount of spray, distance and speed can be Formal spray; Finally, should be flexible to apply the template masking techniques, such as the straight edge can be replaced by a ruler, there is no need to make templates; the ruler's end to lift the airbrush, spray samples will have the virtual changes, very suitable for the performance of the ballroom lights, etc. POP posters - the use of computers in addition to the hand-drawn POP posters, the recent common use of computer graphics synthesis, through the output of color inkjet printers, the computer manuscript posters. In addition to the use of computers can do the overall output, the computer printed characters can also be used for the production of POP fonts are not good at day writing a use and match the tool. The use of CroalDraw, Pagemaker, Quack and other computer software, people can come up with many variations of computer text. POP Poster - Marketing write a good POP poster, does not mean that the poster is successful. Timing, the length of the posting period, and the location of the posting all affect the effectiveness of the poster in conveying the message. If you make a very good-looking poster, but the posting time is only one day, and the place where it is posted is not the place where the target group can see it, then the effectiveness of the poster will be wasted. Hand-drawn POP posters not only write a beautiful on the good, is because the production time to spend a lot of effort, so it is more important to take care of X. POP posters - the production of forms of POP production forms of color printing, printing, hand-drawn and other ways. With the development of computer software technology, in the application of art design more beautiful and efficient advantages, and even hand-drawn art glyphs graffiti effect imitation of the best, and can be dialed from the digital camera, scanner LOGO pictures and other materials. Particularly suitable for POP demand for a large number of points of sale fast, efficient and low-cost production. POP Poster - Application POP Poster POP is mainly used in supermarkets and various types of retail terminal stores, etc., the large supermarkets and stores are printed into a unified template by the artisan according to the requirements of the fill in the text to meet the requirements of a wide range of goods cabinets with different requirements for the use of maneuverability and timeliness are very strong. Therefore, the general simple hand-drawn POP is difficult to handle, the need to modularize the way batch production. Small and medium-sized retail stores, product stores to brand management chain management trend, in the product organization and structure of the promotional plan, store style and many other brand operators and manufacturers of synchronous operation, but in the use of POP or many of their respective advocates of the use of different copy, the launch of different discount information, which is clearly not adapted to the trend of the brand's operations, perhaps at this point the brand should be considered by the brand supplier more.
The United States is the kingdom of advertising, posters play an important role in advertising. According to the American poster designer advocated by the poster production of the six principles are: (1) simple: image and color must be simple and clear (that is, simplicity). (2) unity: the shape and color of the poster must be harmonious, to have a unified coordinated effect. (3) balanced: the whole picture must have a sense of vitality and balanced effect. (4) sales focus: the composition of the poster elements must be simplified, try to pick the key to performance. (5) surprise: posters, whether in the form or content should be surprising and innovative, with a strong effect of surprise. (6) skills: poster design needs to have a high level of performance skills, whether drawing or printing can not be ignored skills performance POP Poster - pen base POP pen base is the basis of the eight direction of the word m must be horizontal, vertical straight. Stroke to be stable, even force, so that you can write a very well-proportioned full of straight lines. The same goes for oblique strokes. If you want to draw rounded corners, then you have to pay attention to the POP strokes should be perpendicular to the direction of its strokes. For example, if you write a half-arc, every cut on the half-arc should be kept perpendicular to its direction. Because the general pop pen are thicker, so in writing some rounded corners, if I say the requirements, a down is impossible, so we have to do the brush join. The main thing is to master the font square, strokes for the straight line (that is, how wide the pen head to write out the handwriting is also how wide). In the description of the distance between the lines is greater than the distance between the words 5 to 7 times. The entire layout of the four sides of the white in order to decorate as other frames. POP posters - labeling position 1, in the eye height, can clearly read the position. 2, the location of the label should not destroy the overall beauty of the product, or hinder the placement of the product. 3, the location of the label and promotional products, should be configured in an easy to identify the location. 4, effective use of ceiling space and the position of the beams and columns. 5, the use of hand-painted POP, so that the dead ends of the display resurrected.
What is a hand-painted POP posterPOP originally refers to commercial sales in a storefront promotional tools. Its type is not confined, but to set up in the store display mainly, such as tags, posters, stickers, paper shelves, display racks, paper header, large signs, physical models, flags and so on, are standing in the scope of POP, its main commercial use is to stimulate and guide the consumption and active atmosphere of the store.
Commonly used POP for short-term promotional use, its form of outdoor signage, display boards, window posters, store table signs, price lists, hanging flags, and even three-dimensional cartoon models, such as exaggerated humor, strong colors, can effectively attract the customer's point of view to arouse the desire to buy, which as a low-priced and efficient advertising methods have been widely used.
Extended information:
POP advertising principles:
1, concise: image and color must be simple and clear.
2, unity: the shape and color of the poster must be harmonious, to have a unified coordinated effect.
3, balanced: the whole picture needs to have a sense of vigor and balanced effect.
4, sales focus: the composition of the poster must be simplified, try to pick the key to show.
5, surprise: posters, whether in the form or content should be surprising and innovative, with a strong effect of surprise.
What is POP color newspaperPOP is the English pointofpuchasadvertisinng the abbreviation, translated as the point of purchase point of sale advertising. Commercial artwork professional in the country at present, or a blank. And POP hand-painting technology, as a branch of commercial artwork.
Commercial hand-painted POP posters, is a hand-painted artwork, the content is usually some dynamic, interesting products, people or cartoon images, through the pleasing color mixing and comical behavior, the language of expression to attract attention to the memory, so as to give customers a deep impression. And monotonous, dull, uniform signboards are difficult to achieve the purpose of attracting the attention of pedestrians. Hand-painted POP posters are mainly used to emphasize the artistic atmosphere of the tea house, bars, restaurants and specialty stores.