many people have this wish to open a small restaurant and deal with food every day. On the surface, opening a restaurant is to find a storefront to set up a stove and fry the dishes for the guests. In fact, even if you open a small restaurant, there are many links and many trivial things. How to purchase raw materials is the most economical and worry-free? How to configure the equipment is the most reasonable ... Sometimes, whether some links are in place directly affects the success or failure of this restaurant. This entrepreneurial survey dissects the major steps of opening a small restaurant with characteristics, and introduces some business know-how in the industry.

Step 1: Choose a storefront

Two places are the best choice

One is where there are many office buildings, and the other is where residents live densely. Choosing a place with more office buildings in the company can ensure business at noon. Some restaurants in Hangzhou often have too many empty seats at noon but not enough seats at night. Old catering is very concerned about whether the business can be done well at noon. This can ensure the benign operation of the day. In the commercial and residential area in the west of Hangzhou, big hotels are often not open well, but some small restaurants with characteristics are doing well.

there are many channels to choose a store. You can talk to the landlord through media advertisements, resale advertisements in front of stores, or directly find a newly developed house. Another way is to contact the store owner directly after choosing the general location, no matter what the other party is doing now. Although this method is tiring, it has a better effect.

You can take advantage of the effect of Duo Long.

Don't think that places with many shops are not suitable for entry. If there are many characteristic small restaurants in a street, it will cause the effect of Duo Long, and it is easier to do business than to do it alone. The key is to make a difference between so many stores and other stores.

A rough search of the gathering places of characteristic small hotels in downtown Hangzhou: (Careful investigation before opening will be of great help to the success of a hotel. It is best for entrepreneurs to visit these stores one by one according to their own entrepreneurial orientation. )

A spicy street in Qingzhiwu: It was first famous in Yugu Road near Yuquan Campus of Zhejiang University. After the demolition, the spicy restaurant moved to Qingzhiwu nearby, and there are already seventeen or eight spicy restaurants.

The characteristic small hotel group on Uncle Bao Qi's road: There were only one or two small restaurants, and the business was relatively deserted. Since Piarchuan Noodle Restaurant entered in 2111, Liu Jiaxiang Spicy Restaurant, Chef Zhang, Auntie Dumplings, 911 Bowls, Fisherman's Music and other specialty shops have also entered. Because of their distinctive features, it has become a lively dining street.

The characteristic small restaurant group between Wenxin Road and Wenyuan Road on Gudun Road: There are at least thirteen characteristic small restaurants, ranging from shops with an area of 511 to 611 square meters to shops with an area of less than 111 square meters. The restaurants include Tonglu hometown dishes, Mandile Chicken-flavored Wowo, Yixidi Chicken-flavored Wowo, Xiangyuan Hotel, Huaxi Wangji, Laoshan Noodle Restaurant, Country Building, Rongji Noodle Restaurant, Lvgu Renjia, Chuanzhongchuan, Weimiaoxuan and so on.

Xinhua Road area: Seven or eight characteristic small restaurants, such as Zhenyu bento, Tongshan farm food, Linji old chef and Shaoxing farm food, are good at cooking local dishes, and their business is not bad.

Behind the Overseas Chinese Hotel: Because there are small restaurants that do well, such as Philo Restaurant and Dafuhao Restaurant, this is the place where Hangzhou chefs often arrange their appetites.

The group of small restaurants between Shangtiyu Road and Fengqi Road on Zhongshan North Road: there are a casserole, Hongshun dumplings, 911 bowls of bone pot, Wenzhou noodle restaurant, Lanzhou Lamian Noodles and so on.

Be careful when subletting storefronts

It is almost an open secret in the catering industry to earn part of the subletting fee when borrowing subletting. Therefore, newcomers must be careful when subletting other people's stores.

subletting stores should pay attention to some pitfalls: first, because the sublessor has encountered road demolition projects, it has been unable to open itself, and only wants to recover some initial investment by subletting. Therefore, when looking for a storefront, you must first ask the nearby stores carefully, preferably to the planning, housing management or industrial and commercial departments. If a place is about to be demolished, the local industrial and commercial office will generally be informed. Second, the original restaurant was restricted in sewage and fire fighting, and it was required by the relevant departments that it could no longer be opened, but the lessee did not know the inside story. After all the sublease fees were paid, it was found that it was impossible to open a shop here. This situation is most common in the downstairs of residential buildings. Third, if the other party can't provide the real estate license after renting it, the industrial and commercial office will not give the business license in this case. The fourth situation is that the other party sublets the store business after it is booming, and the purpose is only to earn the cost of subletting. There are some catering bosses in Hangzhou who like this operation. After taking over, I found that this store has gone into recession, and it is very difficult to make it prosperous again.

If a storefront is subletted one after another in a short period of time, you must also be very careful. There is a saying in the catering industry in Hangzhou: "A paralyzed restaurant is not good at feng shui", which mainly refers to the kind of storefront that has changed hands many times, and it is difficult to do it well again. Sometimes, this storefront looks like a lot of good features, but some hidden weaknesses are hard to see. For example, although it is located in the city center and has a large traffic volume, there are also many business buildings on the side. However, it may have problems such as inconvenient parking, inconvenient access, etc., and the result may be that business can't be done well.

step 2: product positioning

after selecting the facade, we will start product positioning. Take opening a 311-square-meter hotel as an example.

a safer way is to follow the trend of food popularity in a city. For example, Jinhua casserole was very popular three years ago. A casserole shop of more than 311 square meters can make it in one day.