Market positioning: functional positioning, business type, image positioning and name suggestion.

Customer orientation: Who is the customer, its scale and characteristics.

Scale positioning: the size of commercial scale determines the nature of community commerce to a certain extent, and the main factors to be considered are: the capacity of regional commercial market, the influence of overall market rental and sales on the project scale, the commercial attributes of the project (radial, intermediate or inward), the driving role of main stores (the ratio of main store area to its radiation area is 1: 1.5) and competition.

Theme orientation: The main factors to be considered are the overall style of the house, the overall atmosphere of the project area, the realizability of theme creation, etc.

Community business planning and layout

The layout form of business is one of the key issues in the early planning. The overall layout is directly related to the scale and nature of business, and the commercial layout of different formats in real cases reflects the preference of business for location and the rationality of overall business planning.