If you have just keyed into the takeaway platform and don't know how to operate it, you may want to refer to the following points:

Online Product Optimization

1. Differentiated Pricing

Online platform draws and activity demand should occupy more than half of the takeaway sales degree, the gross profit of products relative to the store canteen should have more room for operation. More room for maneuver, takeaway demand will ensure that the gross profit margin of more than 35%, especially for online sales of products for stores based on the price adjustment.

2. Activity Settings

Preferential activities full reduction, the preferential amount of the percentage weight of the threshold, a certain range of ranking based on this weight, the greater the weight the higher the ranking, and the fastest way to improve the ranking that is full reduction activities to improve, stimulate the rankings to improve the order quantity for a benign cycle of bad. Then supplemented by irresistible factors to enhance the order volume will be stabilized within a fixed range of ranking, the main purpose is to enhance the brand and store exposure in the platform, and then attract customers into the store to consume, improve performance while enhancing brand awareness.

3. Product images

Relative to the store, the online platform for product images is more demanding, because the customer's first impression of the product images, and no reference to the rest of the situation, so the product images should be high-gloss, high-lighted with a white background to highlight the image of the product to the product with the core of the relevant packaging or for the body of the product, which will not let the customer produce the real product and the picture does not match the illusion of the brand to generate dissatisfaction. Brand dissatisfaction.

Optimization of stores

1. Training for sellers:

The training content is mainly for the basic operation of the platform, including how to correctly use the platform, the method of accepting orders (automatic acceptance of orders, manual acceptance of orders), the daily data to view, data analysis, customer evaluation replies, commodity inventory management.

2. Takeaway loss reporting mechanism

Store in the daily takeaway process from time to time encountered customers without reason to cancel as well as logistics errors in the delivery process resulting in the loss of meals, this situation should be guaranteed to provide customers with quality service under the circumstances of the loss of recovery.

3. Takeaway product delivery structure

Priority takeaway product delivery orders, takeaway products on the timeliness of the requirements of the high, for the brand has a certain degree of recognition of the customer, can be slightly slowed down

Takeaway promotion

1. store QR code

Platform should be placed in the ordering page The QR code can also be used to create a table card as well as a lunch box sticker. The table card can be placed in the store, and the lunch box sticker can be used on the takeaway box to attract customers to return for a second purchase with the advantage of discounts.

2. Offline promotion

Inherent stores already have brand awareness, you can consider placing the takeaway in the store on the line to promote.

I hope the above answer will help you to some extent.