Yu Minhong entrepreneurship case study

Yu Minhong, born on October 15, 1962 in Xiagang Street, Jiangyin City, Jiangsu Province, the founder of New Oriental Education Group, an expert in English teaching and management. Below, I share with you Yu Minhong entrepreneurship case study, come and take a look!

Yu Minhong entrepreneurship case study:

There are two ways to live, the first way is to live like grass, although you live and grow every year, but you are after all a grass, you absorb the sunshine and rain, but can not grow. People can step over you, but people will not because of your pain and he produces pain; people will not because you are stepped on and come to pity you, because people themselves do not see you. So every one of us should grow like a tree, even if we are nothing now, but as long as you have the seed of a tree, even if you are stepped on in the middle of the soil, you can still absorb the nutrients of the soil and grow up by yourself. When you grow into a big tree, far away, people will be able to see you; close to you, you can give people a piece of green. Alive is a beautiful landscape, dead is still a pillar of talent, alive and dead are useful. This is the standard of every one of our students to be a human being and to grow up.

- Yu Minhong on Season 3 of "Winning in China"

Living like an oak tree is a simple statement by Mr. Yu that has spread to almost every college campus in China. The first time I was lucky enough to hear Mr. Yu speak about life in person was in 2008, shortly after I entered the university. The Faculty of Arts invited Mr. Yu to give us a lecture entitled "How to Plan College Life", and I was simply amazed by the scene in the auditorium. I didn't know who the middle-aged man in the white shirt was, but I only saw that the entire auditorium was crowded with students from all grades, and that the hallways, backstage, and even the podium were crowded with students. And Mr. Yu was always so calm and relaxed while always smiling and talking. It was a long speech, and the whole auditorium was always in a relaxed and joyful atmosphere. Time has changed, and I can't remember many of the specifics of the speech, but Mr. Yu's outlook on life and career, which he demonstrated from the beginning to the end, has always lingered in my mind. It is the smile of a successful person who has his own atmosphere in his chest that makes me remember his name forever.

From then on, I began to understand Mr. Yu through various channels, and began to know and familiarize myself with Mr. Yu's hard and indomitable history of struggle.

About Yu Minhong

Yu Minhong was born in Changshu, Jiangsu Province, on October 15, 1962, and graduated from Peking University's Department of Western Languages in 1985, where he worked as a teacher in the Foreign Languages Department. Mr. Yu is currently the Chairman and President of New Oriental Education Group Ltd. and Chairman of Lian Dong Wei Ye Technology Development Co. He is also a member of the Central Committee of the Democratic Alliance for the Betterment and Progress of Hong Kong (DAB), deputy director of the Education Committee of the DAB Central Committee, a member of the All-China Youth Federation, and vice president of the China Young Entrepreneurs Association.

New Oriental

In September 1991, Yu Minhong resigned from Peking University and entered the field of private education, engaging in teaching and management in a number of private schools in Beijing, and on November 16th, 1993, Yu Minhong founded the New Oriental School in Beijing, and served as the principal of the school. Yu Minhong started New Oriental with a few dozen students and began his entrepreneurial journey. By 2000, New Oriental School had captured about 80% of the overseas training market in Beijing and 50% in China, with 200,000 students trained annually. At the same time, the development of other fields of New Oriental is also quite rapid, at present, the education departments of New Oriental School include: Foreign Examination Training Department, Domestic Examination Training Department, Basic English Department I (Hearing and Speaking), Basic English Department II (New Concepts), Practical English Department, Higher Self-Examination Training Department, Children's English Department, Minor Language Training Department, Computer Training Department, etc.; the service departments of New Oriental School include: student reading room, student mailboxes service, foreign consulting office, notary office, booking office and so on,

In 2000, Yu Minhong and the leadership team Oriental people investment limited company, to education industrialization took a big step. In the same year, New Oriental and Lenovo cooperation, by Lenovo invested 50 million, New Oriental out of the brand resources, each accounted for 50% of the shares set up LianDongWeiYe Science and Technology Development Company Limited, specializing in New Oriental distance learning. This is the first formal cooperation between New Oriental and the outside world. New Oriental's educational philosophy and spirit of education through modern technology to penetrate the community more quickly and rapidly.

2003, New Oriental Education Technology Group was founded.

On September 7, 2006, New Oriental was successfully listed on the New York Stock Exchange, creating a new model for the development of private education in China, and Yu Minhong's value skyrocketed to become the richest teacher in China. According to the report, New Oriental's net revenue for the first quarter of fiscal year 2007 (June 1 to August 31, 2006) was RMB 429.3 million, up 31.4% year-on-year, and net profit was RMB 165.1 million, up 100.8% year-on-year. New Oriental currently holds more than 60% of the national market for English training abroad.

At the same time, Yu Minhong has become an idol and legend in the hearts of college students. It is said that 70% of the international students from China in any college or university in the United States and Canada come from New Oriental. As the principal of New Oriental, Yu Minhong often visits North America, and every time he goes to a nearby Chinese restaurant, dozens of people will stand up and call him "Principal Yu" at the same time as soon as he is seated.

Three reasons for the success of President Yu

From the beginning of an ordinary lecturer at Peking University to the current chairman and president, from the beginning of only a few dozens of people in the small school to the current large group, Yu Minhong success reasons in which?

One, full of ideal color sense of mission.

Yu Minhong once said this: to run a non-profit private university, so that children in rural areas can also receive a first-class university education, which is the most important thing I want to do in the future. It is this idealistic sense of mission that calls Yu Minhong forward with his New Oriental.

Two, the passionate pursuit of ambitious goals.

Yu Minhong once said that he would go horseback riding in the prairie every year to feel the feeling of constantly chasing the horizon. The horizon is not to be chased, and this makes Yu Minhong always keep the fervent passion for his career. It is this passion that drives Yu Minhong to achieve a peak in his life.

Three, positive attitude.

Attitude is everything. Yu Minhong once failed twice, after three years of hard work to enter the Peking University. When he first entered Peking University, Yu Minhong's Mandarin was not good, and he spent a whole year holding a radio in the grove of Peking University to imitate the voice of the broadcaster. He claimed that he hadn't even read Dream of the Red Chamber before entering Peking University, and as a result he spent five years reading almost five hundred books during his college years. It was this positive attitude that influenced Yu's life thereafter.

Four, decisive and correct decision-making.

In 1991, Yu Minhong saw a potentially huge market for English language training and resigned from Peking University to open his own business, doing English language training courses. New Oriental expanded geographically through acquisitions, chain operations, or the establishment of branch campuses, rapidly expanding the size of the enterprise, capturing market share, expanding business capacity, and eventually making English training a national brand.

Fifth, the spirit of cooperation and sharing with others.

You have a peach, I have a date, we all take out everything, this is the idea of Yu Minhong's student days. And just as Yu Minhong will be New Oriental gradually bigger and stronger ` time, he did not forget the idea of their own student days, there is money to earn together, Wang Qiang, Bao Fan Yi so into the New Oriental. "Our wages, our bonuses, our attendance system, should always be more than the same industry, or always in the lead", Yu Minhong always said.

Sixth, the efficient communication of team members.

At the beginning of the venture, communication was very simple, no one looked at him as a leader, we work together, big bowl of wine, big mouth meat, money and money, no money to work.

Now, the team levels and positions are clearly divided, in addition to the general meeting, drinking and eating to communicate feelings, they also often go hiking cross-country together, hoping to hike to exercise will and team cohesion.

If the communication, I must wait for others after the temper to communicate.

I've never been in a head-on conflict with anyone.

I'm open to accepting the opinions of my team members.

.......

This is the key to Yu's communication.

Seven, the ability to influence others enough.

1, professional ability. New Oriental can do down a very important reason is that Yu Minhong himself is a chef. New Oriental at that time opened a lot of courses Yu Minhong himself can teach. Yu Minhong said: you must be an expert in this field, a person who can control the professional situation.

2, personal charm and self-confidence.

Yu Minhong is ambitious and knows how to use the future to motivate people to fight with him.

Wang Qiang, one of the four carriages of New Oriental, once said of Yu Minhong: "Yu's inclusiveness is an important guarantee of New Oriental's success today.

And Yu Minhong used a phrase to describe the philosophy and spirit of New Oriental: A man is born to overcome difficulties.

3, the ability to use people, unite people. Each person in New Oriental is a pearl, but after wearing it as a necklace, the value will multiply. Now I am willing to become such a line, the line must be strong and wear-resistant, no matter what is being ground can not be broken, that is to say, my endurance and tolerance must be great, only this line is not constant, the pearl necklace of the New Oriental is likely to be longer. So I think I just need to do a good job with this thread.

At the same time, Yu Minhong also said: you have to be able to unite them together, and the use of interest leverage, but also the use of emotional leverage, the leverage of the cause, the perfect combination of them together.

There are many other reasons for Yu's success, but in my opinion, the most important reason is not Yu's personal talent or the talent of his team members, but the fact that there is such a huge training market in China. With China's reform and opening up and its accession to the World Trade Organization (WTO), China's contact with the world, especially with Europe and the United States, has become more and more frequent, and the learning of English and other languages has become an unstoppable trend; at the same time, with the gradual establishment and improvement of the market economic system, China's economy is developing rapidly, and the pressure on the employment of Chinese young people is getting bigger and bigger. Therefore, studying abroad to seek more space for development and participating in training to continuously improve their labor skills have been chosen by more and more Chinese youth. It is under the premise of this trend that Yu Minhong accurately targeted the market and accurately seized the opportunity to combine his life with his career, constantly seeking hope from despair, constantly seeking a turnaround from failure, and constantly pursuing the distant horizon, which has led to the realization of today's Yu Minhong, and the achievement of today's New Oriental.

Everyone is a treasure, as long as the heart to explore and management, can get a belong to their own life wealth. Maybe we are still just a poor student, maybe we still have nothing, but we are young, just like all the great people have been young. When we fail, when we are frustrated, when we are at a loss, we might as well think about our "old Yu", and then, raise your head, oak tree, in this world, in order to fight for that belongs to their own sky, and always live proudly.

Expansion: Yu Minhong quotes

1, life, we need to work hard. When we are young, we have to work hard to exercise our ability to master knowledge and skills to master the necessary social experience. Opportunities, need us to find. Let us drum up the courage to use wisdom, grasp every minute of our lives, to create a more exciting life.

2, do people like water, do things like mountains. Every river has a dream: to run to the sea. The Yangtze River and the Yellow River are running to the sea in different ways. The Yangtze River splits the mountains and opens the way, and the Yellow River meanders and twists and turns, and the trajectory is not the same. But both have a spirit of water. Water in the process of running, if precipitated in the sediment, will never see the sun.

3, to attract respect, we have to study a very professional field, in that field, you are the top, at least China's top ten, so that at any time you have something to say, something to do. I, Yu Minhong, originally wanted to become China's top English researcher, but then realized that it was impossible. So I memorized words, spent a year memorizing an English dictionary, became China's word expert, and now I publish a series of red book, from junior high school to GRE vocabulary have more than a dozen books, the annual sales volume of 10,000 copies, the manuscript fee is much higher than my official work.

4, you can say that they are the best, but can not say that they are the best in the school, the best in Jilin, the best in the country, the best in the world, so you do not have to be proud; similarly, you can say that they are the worst in the class, but you can prove that they are the worst in the school? Can you prove that you are the worst in the whole country? So there is no need to be inferior.

5, the most moving days in our lives are always those who are single-minded to a goal and strive for the day, even for a humble goal and struggle is worthy of our pride, because the accumulation of countless humble goals may be a great achievement. The pyramid is also accumulated by each stone, each stone is very simple, while the pyramid is magnificent and eternal.

6, a person should have vigorously upward spirit, from despair in the spirit of looking for hope. When everything in the world has become a smoky past, the only thing that can be treasured in our hearts is the spiritual revelation that we get in today's struggle. Our hearts will guide us, so that we can deal with success and failure with style, and in the success and failure of more vigorous efforts to achieve the ultimate glory (15 years ago, the definition of the spirit of the New Oriental).

7, some people only have problems in their minds, there is no method and path to solve the problem, so the problem will always exist, this is the complainer; some people can see the problem, and at the same time think of ways to solve the problem and the path, this is the manager; some people in the problem out before the problem is eliminated, this is the wisdom of the people; some people do not have a problem, but to create their own bunch of problems, this is the mediocre people. I seem to be more like the fourth kind of person, causing a bunch of problems.

8, the success of the person is the courage to add vigor, once on the train to listen to people talk about the success of the Wenzhou people, said so three words, bold. This is, in fact, is boldness, and can afford, put down, is the vigor. The world, there are such a small group of people, open the newspaper, is their news, open the TV, is their news, the streets and alleys, the discussion is their news, as if the world is ready for them, they can call the wind and rain, omnipotent. Your goal should be to try to become this handful of people. This society, is fast fish eat slow fish, not slow fish eat fast fish.

9, who said that before the opportunity, everyone is equal. I believe that the individual struggle to win, seize the success of the spiritual property will always be unevenly distributed. In the vast shore of life, you should be proud to tell the world that you have pursued, you have struggled, you have never given up hope for a brilliant life, never stopped struggling. And the world that created everything will proudly and gladly answer you: as long as the struggle is endless, life will be brilliant.

10, can not give up once, at least to chase 10 times, and can not be a day to chase the end, the same day to chase 10 times a little feeling. At least with 10 weeks a, each week to do a deep confession: Iloveyou, right? If 10 times not even if, because you have tried, do not get to 100 times 200 times, and finally out of the two neuropathy: a chase by you out of the neuropathy, a own into the nerve glass.

11, the important thing is that the process of love is not the result! At that time, our class fell in love with more than 10 pairs, finished after graduation from the university married 3 pairs, 2 years within 2 pairs of divorce, so far there is 1 pair, this pair is Mr. and Mrs. Wang Qiang teacher, the two of them are now on the surface of the happy life.

12. Why don't you be proud of yourself and have an inferiority complex? You can say that you are the best, but you can not say that you are the best in the whole school the best in the whole Beijing the best in the whole country the best in the world, so you do not have to be proud of yourself; Similarly, you can say that you are the worst in the class, but can you prove that you are the worst in the whole school? Can you prove that you are the worst in the country? So there is no need to be inferior.

13, low self-esteem will hurt people, overconfidence and close to arrogance, we need real confidence. What is true confidence? If a person can talk frankly about their own failures and frustrations, to know their own strengths and weaknesses, no longer to their own looks and figure for the intention, to face the irony of other people's blows tolerant smile, to know that now do things have meaning, and after efforts to do better things, this is probably confidence.

14, sometimes life is like the clouds in the sky, we look at the sky clouds on the ground, free floating, back blue sky, say endless beauty, but if we go into the clouds, we will find that the fog surging, a blank. In reality, we sometimes feel that life is also a piece of confusion, because we fall into the life is too deep; if we can step back, like on the ground to look at the clouds in the sky to see life, perhaps life will be more beautiful.

15, the happiness of a person's life from what? From the sense of accomplishment! Parents for the child to find a job to buy a house, choose a daughter-in-law, give money, but why the child is still not happy? Because you deprive the child of the right to a sense of fulfillment through their own struggle! Sense of fulfillment doesn't come from eighteen years of schooling to the entrance exams, just for this one thing. Fulfillment comes from everyday every day! It comes from reading a good book cooking a good meal for your family. Optimism and fulfillment come from every day.

16, the big cause often have to do small things step by step. Without doing small things to lay a solid foundation, it is difficult to make a big career in one step. The person who creates a big business is often from the small things to do. People will do things, with the following three characteristics of doing things: one is willing to start from small, know that doing small things is the way to become a big thing; the second is the chest has a goal, know the small things to do the accumulation of the final result is what; three is to have a spirit, things from the quantitative change to the qualitative change.

17, many people face the future, always left to think about the right intention, is not dare to take big steps forward. In fact, the planned life is not much, unhesitatingly brave people often get more forward, go farther. Life does not need too much preparation for a long walk, God gave you two long legs and solid feet, is to let you go forward. Where to go? Let your heart tell you. Going to graduate school, going abroad, or working will all have a future. Different road different scenery.

18, study, study, study, something or nothing, go to the bookstore to look at the book, about management, finance, marketing, interpersonal communication, future trends and so on these, you can get a lot. This society is too competitive, you do not learn, will be eliminated. At the bottom of China, there are more than one million college students who can't find a job. Competition is so fierce, so, must realize one thing, graduated from college, is not the end of learning, but learning has just begun. Also, I personally recommend a great video program, Who's Coming to Lunch Together.

19, there is actually no desperate situation in life. The desperate situation lies in your own heart not opening. You close your heart, so that it is trapped in a darkness, how can your life have light! A closed heart is like a room without windows, you will be in eternal darkness. But in reality, the surrounding area is just a layer of paper that breaks at the first poke, and outside is a glorious sky.

20, when you really love a person, to tell him in a proper way you love him and can not just put in the heart. I was in college at a disadvantage in love with a lot of girls, but only in the heart, afraid of being rejected by others. But in fact, the pursuit of people is best to show, even if a girl rejected, she will go home and write in her diary, today there is another boy chasing me. I went to the United States one year, with a former class of very favorite girl to eat together, she and her husband and I eat together. During the meal, I said to her, in fact, I have a special liking for you in college. She then slapped her thighs and said why didn't you tell me at that time?

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