First, the background of entrepreneurship
In recent years, China's food and beverage industry is developing rapidly, food and beverage varieties are abundant, the number of stores is increasing rapidly, all types of restaurants and hotels are coming out of the woodwork, and the industry is becoming more and more competitive. At the same time, foreign fast food landing on China's catering industry has also put forward a serious challenge. With the foreign fast food into a large force, a new mode of catering operations - chain management gradually by the majority of practitioners of concern. Chain management has changed the traditional way of small production and operation, effectively reducing operating costs, expanding market share, and bringing great economies of scale to enterprises. Domestic insights have begun to use the chain as an effective means of development of production and operation, such as Beijing Quanjude Roast Duck Group, Dong'an Catering Group, Tianjin Dog Li Group, Dalian Bohai Hotel Group, etc. are at the forefront of the domestic food and beverage industry chain, the scale of the development of the industry has played a catalytic role. But in general, China's chain management, especially in the catering industry chain management is still in the primary stage. Vigorously develop chain management is an effective way to improve the economic efficiency of the catering industry and the road.
Second, the store profile
The store is located in the center of the university gathering, the main target customer groups are college students, teachers, and working people. The business area is about 80 square meters. It mainly provides breakfast, lunch, dinner, as well as special cold drinks and casual dining. Breakfast is characterized by snacks. There are many varieties, full flavors and rich nutrition, so that diners have more choices. Lunch and dinner are characterized by healthy dishes. The restaurant adopts the self-service fast food method, so that customers have a more relaxed dining environment and more space for choice. The restaurant is decorated naturally, casually, but also has a modern atmosphere, the walls are light and warm colors, the kitchen layout is reasonable and exquisite, good lighting, the overall perception between the family kitchen and the hotel kitchen nature.
Initial (1-3 months)
The main product is a meal for the three groups of different health conditions in the city, the market strategy for the positive and effective marketing strategy to capture the market share of Chinese catering and health care medicines; set up a good brand image of "green food", to enhance visibility, reputation; to recover the initial investment, and actively promote the market.
Medium-term (1 year)
Consolidate and expand the existing market share, and further improve the restaurant's management system, improve the scientific management level of the enterprise; start to prepare for the expansion of the brand must be the corporate image recognition system, a unified advantage of the characteristics of the meal, a unified management model and other aspects of the construction.
Long-term (2 years)
At that time, the restaurant operation has entered a stable and good state, with the enhancement of the power and influence of the enterprise, the scope of services can no longer meet the needs of potential customers, the way to franchise, to open up new market space, expanding the scope of radiation and influence of the restaurant.
Third, the development strategy
1, the restaurant opened before the advertising campaign, because the main customer base is for students, and students in the speed and breadth of information transfer is very large, so the publicity may not cost too much effort, just flyers or multimedia and other forms of simple advertising can be.
2, the restaurant takes the buffet way, free tea and fresh soup. And the quality of rice is relatively better than the competition, can be used in different ways, so that the taste is different, in order to be different from the competition, to give customers more concessions, in order to attract more customers. In addition, the restaurant is also based on different festivals and set up a characteristic couples package, which will also become a major feature of the restaurant.
3, there are many students accustomed to a three-point-one-line lifestyle, many times in order to save time will choose the nearest dining place and do not want to go to the farther away from the restaurant, so in the geographic location will not be too far away from the school gate. The restaurant will also introduce delivery service in due course, according to the different situations to take the appropriate approach. Such as: if there are more than three (including three) of the amount of calls can be delivered free of charge to the door, a separate call for takeaway need to be delivered to a certain delivery fee, so there is a benefit, such as one person want to call for takeaway, in order not to pay the delivery fee will be pulled up on the other two takeaways, so it is also able to increase sales.
4, the restaurant uses stainless steel buffet plate, that is, saving and environmental protection, and the waste can not be dumped, you can contact the farmers, so that it is free to collect regularly, so can be mutually beneficial. It is reported that competitors in this regard is not in place, so a good dining environment is to attract more customers.
5, the summer vacation period although the source will plummet, but after all, there are still some of the students who stay in school, nearby residents and part-time workers, then you can take to reduce the amount of production, shift the focus of the service, etc., in order to improve the business situation in the summer. During the winter vacation on the consideration of repairing the business for a month, has reduced unnecessary cost expenditure.
6, the market economy is a fast-growing, changing, dynamic, so we must take a long-term view of the development of an enterprise and analyze the production of a long-term plan, every stage of the operation of the overall situation should be summarized, and make the next step in the plan, so that the development of a ladder-like pattern. After stabilizing the operation, you can consider expanding the operation, increase other services, and can look for new markets, do chain operations, and slowly build their own brand, can be to the catering industry specifically for students to provide food development, in short, to the long-term ` vision to look at the problem, so that there can be the future of the enterprise.
Four, restaurant management structure
Store manager and cashier 1, 1 chef, 2 waiters. The business philosophy focuses on the following:
Main cultural characteristics: health care, humanistic care.
Main product features: vegetarian meals with therapeutic health care functions Main service features: self-help form, membership tracking service Main environmental features: green dining environment with traditional cultural flavor.
Five, market analysis
In the university cafeteria food has been a problem, the quality of the university's food is not high has become a recognized problem, just to meet the problem of students to eat, and the quality of the students is far from meeting the requirements of the students. This plan is based on this point, in order to protect the food safety of college students, improve the quality of college students' diet, aiming to provide college students with low-priced, safe, high-quality and characteristic food, and at the same time, to provide a certain amount of work-study positions for various colleges and universities, to help poor students to better complete their studies. Advantages and disadvantages:
Advantageous analysis: the restaurant business to solve the school cafeteria meals taste a single problem, there is no flow of stalls health is no guarantee of worry, and with the cafeteria is also convenient and fast, save time. In addition, this restaurant adopts the self-service selection method, which should be easily welcomed by customers and can save some human resources. Simple and comfortable decoration will be a major feature of the restaurant. Students generally prefer to dine in restaurants that are clean and have good service attitude, so satisfactory service will also be a major feature of this restaurant. In addition this restaurant provides green, healthy food. It is also in line with the concept of green ecology in the society, which is more suitable for health-conscious college students. In addition, the school cafeteria has a clear time limit for dining, and few restaurants outside the school sell breakfast, so the restaurant outside the school can more easily capture this part of the market share lost due to the time difference, in other words, the market share generated by the potential customer base who want to eat some time before and after the dining point.
Weaknesses: Due to the start-up, the fast food restaurant is small, such as dining human resources, service programs are relatively limited. And the competition inside and outside the school district is also relatively fierce, so there is still a small disadvantage. On the other hand, because the school holidays are fixed, the source of customers will plummet during the winter and summer vacations, which will be even less than the summer, which will be a more difficult problem to solve.
syb business plan classic sample 2First, the reason for entrepreneurship
Because at the moment people live in a faster and faster pace, the competition is more and more intense. People's mental pressure is also increasing, every day not much leisure time, can have a quiet and comfortable location, sit down to have a drink, and friends chat, relaxation, has become more and more people's choice.
And in such a situation, the cafe is undoubtedly a good choice, there is demand for consumption. Cafe style, the flavor of coffee, and coffee shop with the soft music. All make the cafe can largely relieve people's pressure, bring people a comfortable feeling. And the young point of the student family, undoubtedly also to like this romantic atmosphere.
But the high-end cafe consumption is too high, and is not suitable for most people to enjoy a short period of leisure, and can not well meet the needs of some guests quickly takeaway. So small cafes can better meet the needs of most people for coffee shop.
Second, the address selection
The location of the cafe, should be in the schools, companies, businesses are concentrated near the place. Site selection should not be too publicized in the downtown area, and not far from the downtown area of some of the streets are not remote, will be able to meet the demand, in order to reduce the cost of rent at the same time, and will not affect the flow of customers.
Third, store decoration
Small cafe decoration should be used in the form of a card, and most cold drink stores, but also need some different. Come to the cafe to consume the group, most need a relatively quiet environment, to be able to chat and talk with friends without the influence of other guests, so it should be installed into a cubicle with a wooden board, curtains separated. Seats should be comfortable, the overall color tone is not too warm, can not let the guests feel lively. To allow guests to arrive at the effect of relaxation, whether it is physical or psychological.
The card seat can be divided into 3 categories, single card seat, couple card seat and multi-person card seat. Single card holder is convenient for some guests to find their own space alone, couple card holder is suitable for the needs of most young couples, and multi-people card holder can be able to bring the guests to the mass consumption, relaxation, and discussion space.
The overall light should not be too strong, and should avoid places where the sun is too strong.
The overall size of the control in the 100 square meters or so, too small is easy to give customers a sense of oppression, too large is easy to cause a waste of space, but also not conducive to cost savings.
Fourth, staff selection
Small cafes do not need to hire too many people, 4 people 3 shifts plus a store manager can not be suitable for temporary staff, but there can be 1-2 long-term part-time part-time part-time students are mainly responsible for the weekend's work, not only is conducive to the rest of the staff on weekends to reduce staff pressure, but also to give the weekend staff a chance to work. Reduce the pressure on employees, but also to bring jobs to college students, while part-time employees can also reduce operating costs. But part-time employees need to be carefully selected, must be long-term. Otherwise, it may increase the cost of staff training, and play the opposite role.
Employees need to dress uniformly, with a good attitude and a smile. Female employees should not wear too much makeup. Standard Mandarin communication needs to be required.
V. Main Customers
Café consumer groups are not fixed, while the consumer groups are wide enough, every class of people may become potential customers of the café, but mainly students and young white-collar workers.
Sixth, the store products
Café products should contain drinks and some exquisite freshly baked food.
The selection of drinks, coffee and freshly squeezed juice. It is not easy to have too many kinds, to give customers a sense of specialization. And there should be two kinds of hot and cold selection. The types of coffee should include cappuccino, latte, mocha, espresso and other popular coffee types. You also need to have a signature coffee to increase the fame of your coffee shop, but also to give some customers who do not have a specific coffee consumption point of view an easy to understand the selection. At the same time, there are two options for takeaway and in-store consumption, in-store consumption using exquisite coffee cups, different types of coffee using different cups, takeaway should be used to unify the takeaway paper cups with the logo of the store, to improve the visibility of the coffee shop.
The food category contains freshly baked muffins, freshly baked cupcakes, chocolate cake and other delicate food. Not easy to have staple food, small cafe main purpose for the guests to mention enough for a leisurely rest time, used to relax, and communication. It should not become a place to eat and eat. Although the loss of guests to eat consumption, but can make more guests to produce a sense of identity, bring more after-dinner customers, as well as unlimited business hours throughout the day. At the same time to avoid the guests of the coffee shop to produce clutter, unprofessional aversion.
At the same time the store should have wifi to bring customers to work or entertainment.
Seven, the store investment
Rent 30,000 / year 100 square meters employee wages 2500-4000 / month.
Part-time employees 40/day cumulative half-year bonus.
Store decoration 100,000 including the card seat cubicle bar store accessories.
Store investment of 100,000 including coffee machine air conditioning roaster cash register computer tableware.
Eight, profit return
Annual turnover of 25-30 million.
Annual operating costs of 13-15 million, including the purchase of raw materials, various costs, and staff wages annual profit of 12-15 million annual net profit of 10-13 million payback period of 3 years.
Nine, business development
The small store should have a necessary time in the early stages of the preferential period, open to all customers to the store, and to bring the membership benefits, mainly for students and young white-collar workers. At the same time, we can invite the owner of the store staff connections to the store to taste, increase the popularity of the store, the store popularity growth, can gradually cancel the full range of concessions, and gradually return to the normal price.
syb business plan classic example 3
catering business plan and other business plan is not the same, the only difference is that you are ready to go to fool investors or their own real need for such a catering business plan to implement your catering business plan.
If it is the direction of investment, then the catering plan needs to be slightly exaggerated on the potential market facing the restaurant, the team to do niubi a little bit, but also to highlight the core selling points of your product.
The second real business plan, you need to certify to analyze the market, followed by the product, and then the team (management, chef, etc.), focusing on slightly different.
Broad steps such as:
Market environment. Potential consumer groups, market competition.
Cost analysis. Decoration, labor, rent, ingredients, supplies, marketing and other costs, and then pricing based on these.
Business model. How to operate and manage, how to allocate manpower, how to choose IT system, etc.
Product development. How to iterate and update food flavors, dishes, etc. according to the market, how to push the boundaries, and so on.
Profitability analysis. After all the preparations, to determine the potential revenue of the restaurant, and do the stage of profitability analysis, timely adjustment of business strategy.
Team management. The team does not keep idle people, everyone should have their own responsibilities and obligations to ensure that the team's steady, coordinated and unified.
Development outlook. The future of the catering business to where to develop, what potential difficulties will be encountered in the middle, how to go to solve.
IT system selection. Internet era to keep up with the trend of the times, three meals of food intelligent catering management system is an important help to the restaurant network, through three meals of food, catering business can be more hassle-free, the probability of success is higher.