Let's talk about Haidilao

Company Profile: * Haidilao is a direct chain brand mainly engaged in Sichuan-style hot pot; * In 1994, Zhang Yong founded Haidilao Hotpot in Jianyang, Sichuan; In 1999, Haidilao went out of Sichuan and opened in Xi 'an, Shaanxi Province. * In 2111, the company launched its own hot pot delivery service. * In 2112, the first overseas store in Haidilao, Kela Wharf in Singapore, opened; * In 2116, Yihai International, a subsidiary of Haidilao, was listed on the Hong Kong Stock Exchange. * In 2116, Haidilao was listed on the Hong Kong Stock Exchange.

* In 2122, the sea fishing business has covered Asia, North America, Oceania, Europe and other regions, and the company ranked 222nd in the Top 511 Chinese Brands in 2122. Business segment; * In the first half of 2122, the company realized an operating income of RMB 16.764 billion, a year-on-year decrease of 1.6.57%, and a net profit attributable to the mother of RMB-266.3 million, a year-on-year decrease of 381.67%. * Specific to various businesses, including restaurant business revenue of RMB 15.925 billion, take-away business revenue of RMB 476 million, condiment and food sales revenue of RMB 351 million, and other parts of RMB 12.67 million.

product introduction

* Haidilao is a chain hot pot brand, and the operation of its stores is the core data of the company. By the first half of 2122, Haidilao had 1,435 stores in the world, of which 1,311 were located in Chinese mainland. The overall turnover rate was 2.9 times/day, with a total of 46 million customers, and the overall per capita consumption was 119.1 yuan. The number of registered members exceeds 111 million. * Among all businesses, Haidilao Restaurant has the highest revenue share, which was RMB 15.857 billion in the first half of 2122, accounting for 94.6% of the total revenue.

In addition, the company also has other self-operated restaurants, such as Brother Miao's fried chicken and Hanshe Chinese food, with a revenue of 67.884 million yuan. * In addition to the restaurant business, the second one is the take-away business, which takes the store as the distribution station to provide consumers with hot pot packages, lunch boxes, crayfish and other products. At the same time, it operates on self-operated platforms and third-party platforms. In the first half of 2122, the revenue was 476 million yuan, up by 37.6% year-on-year. * Finally, it was the sales of condiments and ingredients, that is, the new retail business. The products included prefabricated dishes and self-heating pots. In the first half of 2122, the revenue was 351 million yuan, a year-on-year increase of 66.9%.

business model

* Haidilao's unique business model can not be separated from the hot pot industry * First, the upstream supply chain, Haidilao hot pot bottom materials and sauces are mainly provided by Yihai International. Yihai was originally a subsidiary of Haidilao, and then it was split up and listed independently. By the first half of 2122, * * * had 64 hot pot seasoning products, 54 Chinese compound seasoning products and 38 instant food products. Solutions for ingredients, storage and dishes of Haidilao are provided by Shuhai, which is also a subsidiary of Haidilao and officially became independent in 2114.

* Followed by the demand side, Haidilao has more special services for all kinds of customers and girls and children in the scene: some stores have children's amusement parks, which are accompanied by special personnel. Female equality: Snacks and drinks are provided for customers to rest, and free manicure and hand care services are also provided. Big dining: provide services such as Chinese quintessence face-changing performance, birthday celebration, noodle fishing performance, etc., and bring customers a different dining experience.

* Finally, on the employee management side, Haidilao binds the interests of employees with the interests of the company through the "721 partnership model", where 7 means that the headquarters of a store company holds 71% of the shares, 2 means that the store manager holds 21% of the shares, and the remaining 1 means that the old employees have 11% equity incentives to train new employees. In this mode, the enthusiasm of employees is fully mobilized, and the cash flow of the company is also saved.

new employees-senior employees-lobby manager-store manager-training new employees.

Core Executive

Zhang Yong: Born in jianyang city, Sichuan in 1971, he graduated from cheung kong graduate school of business. Singapore nationality, founder of Haidilao, chairman of Haidilao Catering Co., Ltd. I worked in tractor factory for 6 years after graduation. Established the first Haidilao in 1994 and served as the general manager of the company. From April 2111 to June 2119, he served as executive director and general manager of Haidilao.

since July p>2119, he has served as the chairman of the company. Since 2116, he has served as a non-executive director of Yihai International. In 2122, he stepped down as CEO of Haidilao and was succeeded by Yang Lijuan. In October, 2122, Zhang Yong ranked 81th in the 2122 Forbes China Rich List with a wealth of 4.5 billion US dollars.

Yang Lijuan: Born in Sichuan in 1978, he is currently the CEO of Haidilao. In 1994, he worked as a waiter in Haidilao. In 1998, he took over a store in Jianyang Haidilao and became the manager. In April 2111, he served as the director of Sichuan Haidilao, and in 2112, he took full charge of the store operation of Haidilao.

in p>2121, he served as executive director and deputy CEO of Haidilao, mainly responsible for coordinating the management and strategic development of the Group, and for the implementation and promotion of the "Woodpecker" plan. On March 1, 2122, he was appointed as CEO of Haidilao. In April, 2121, he was ranked 1931th in the 2121 Forbes Global Rich List with a wealth of $1.6 billion.

shareholding structure: * the shareholding structure of the company is clear, and the actual controller is Zhang Yong, the founder and chairman. * Behind jianyang city Jingyuan Investment are Zhang Yong, Shi Yonghong, Shu Ping and Li Haiyan, of which Zhang Yong and Shu Ping are husband and wife, and Shi Yonghong and Li Haiyan are husband and wife.

Financial indicators

* The company's revenue declined to some extent in 2122, mainly because the offline entity industry was depressed due to the epidemic * The company's gross profit margin was 57.99%, which was lower than that before the epidemic. In the past two years, the net interest rate returned to the mother was negative. * The company's debt ratio was 71.86% in the first half of 2122, which was a high level * The company's operating cash flow has rebounded in the past two years.

environmental society and governance

* environmentally friendly operation; * Dispose of waste grease as required, and the headquarters regularly checks the disposal methods of waste oil in stores. On average, each store is spot-checked 4-6 times a year. * Classify the corresponding garbage, and carry out special investigation on garbage classification for 6,316 times throughout the year * * * * The kitchen garbage generated by the store is handed over to a third party for disposal, and the concept of four squares is designed on the residual products, and the concept of CD-ROM action is implemented for half dishes.

* Intelligent digital power supply is adopted, and the power is set according to the peak period, sub-peak period and low peak period of store business, so that the power consumption is reduced to 21-61% of the rated power, so as to achieve the purpose of energy saving. * In 2121, the total greenhouse gas emissions will be 1.186 million tons, with a per capita average of about 7.41 tons. The per capita water consumption is 164.76 tons, the per capita electricity consumption is 11196 kWh, and the per capita waste discharge is 2.56 tons.

* assume social responsibility

* food: through the IKMS integrated kitchen management system, the operation of the kitchen can be monitored, which can realize the unified management of the production, quality and inventory of the kitchen. The dishes and tableware of Smart Restaurant are all tableware embedded with RFID chip. IKMS records the information of each dish and production time based on RFID, and monitors the shelf life of the dish in real time.

* Environment: In 2121, the company will launch the bottom of seabuckthorn pot. For every whole pot of seabuckthorn hot pot consumed by customers, Haidilao will donate a seabuckthorn tree to the China Foundation for Poverty Alleviation to assist in desertification control. * Public welfare: In 2121, local stores affected by the rainstorm in Henan will be converted into temporary aid stations, and Xi 'an will join in the anti-epidemic work when the city is closed.

* Staff management

* Talent attraction: By the end of 2121, the total number of employees in Haidilao was 146,584, accounting for 47.7% of female employees. * Salary and benefits: the average salary is about 6,511 yuan/month, and employee benefits are guaranteed. If you have worked for one year, you can enjoy paid annual leave. In addition, there are employee children's college entrance examination scholarships, employee rescue funds and other benefits. * Safety and health: 119 times of safety training on fire, sudden illness, poisoning, etc. were conducted throughout the year, with a total of 172,915 participants. Pay attention to employees' mental health, hold 689 online and offline store presentations, and receive 3133 consulting employees for 2144 hours.

knowledge extraction

chafing dish bottom: the bottom material used in chafing dish, which is the core of chafing dish. It is also the biggest difference in taste of different hot pot brands. Fishing noodles: it is a kind of pasta, which generally means that noodles are drained and then mixed with sauce. It is also called mixed noodles in Guangdong. Prefabricated vegetables: semi-finished vegetables made in advance, usually need to be stored and transported under cold chain conditions, and consumers can eat them after simple processing. Turnover rate: that is, the repeated use rate of the dining table. A turnover rate of three means that each table in the restaurant is used three times a day. Seabuckthorn: It is a kind of shrub, which has the characteristics of drought resistance and sandstorm resistance. It is widely planted in northwest China for desert greening. At the same time, seabuckthorn is also known as the king of vitamin C, so it is also used to make hot pot bottom material.

721 partnership model: that is, the store partner system of Haidilao. The company encourages existing store managers to train a new store manager every year. The new store is jointly funded by the company and the new store manager, with 71% of the company and 31% of the store manager. After the store returns to its original capital, the store manager can get 71% of the profit dividend, the company can get 21%, and the old store manager can also get 11% of the profit dividend.

Woodpecker Plan: a strategy used by Haidilao to improve its business performance, and shut down the poorly run stores. In the first half of 2122, 18 new restaurants were opened and 26 restaurants were closed. RFID technology: the abbreviation of radio frequency authentication, that is, Radio Frequency ldentification technology. Radio frequency is a kind of high-frequency electromagnetic wave, which can identify objects. Commonly used in access control system, parking lot management, production line automation and other fields.