Last season, the Lakers ranked No.11 in the West with 35 wins and 47 losses. From the record level, they belong to the middle and lower reaches in the NBA.

Although the record is average, the Lakers are located in Los Angeles, the largest city in the western United States, and with the entertainment attributes of Hollywood, Los Angeles is recognized as the commercial and entertainment capital in the world.

The 34-year-old James joined the Lakers, which is not only a basketball transfer, but also a new step for James to establish his own business kingdom. What changes will it bring in the business field after the transfer?

The Lakers' market value soared, and the transfer boosted the local economy.

According to Forbes magazine, the latest NBA team market value list was released. The market value of new york Knicks is as high as $3.6 billion, ranking first among NBA teams for three consecutive years.

The Los Angeles Lakers came in second with $3.3 billion, while the defending champion Golden State Warriors came in third with $3 billion.

peter schwartz, a valuation expert, predicts that the arrival of James will push the Lakers to the top.

Although the Lakers haven't entered the playoffs in the past five seasons, they still rely on the strength of the brand and the media broadcast contract (time warner Inc. and the Lakers signed a huge broadcast contract of $5 billion for 25 years in the 2111-2112 season), which brought the team more than $51 million.

Despite its poor record in recent years, the Lakers have won 16 NBA championships, and NBA superstars such as Kobe Bryant, O 'Neal and Magic Johnson have emerged.

It's only been a week since James joined Lake Talent. At present, we can't know how much benefit it will bring, but we can see the clue from the changes that James brought after he returned to Cleveland Cavaliers in 2114.

After James announced his return to the Cavaliers in p>2114, fans from all over the United States and even the world flocked to the team, and the season tickets for next season were robbed, and the income of restaurants and hotels around the team increased exponentially.

According to statistics, the income of these two areas alone has soared from $34 million to $71 million. Moreover, the government's tax on ball tickets, parking lots and accommodation will increase by $4 million every year.

According to Akron Beacon, James will earn at least $511 million a year for Cleveland after his return in 2114, including competition fees, restaurants, hotels, conference services, sports and advertising industries.

Nike smiled. The sneakers and jerseys are out of stock.

James is the most important spokesperson of the footwear giant Nike. Previously, James and Nike renewed a lifetime contract (with a total amount of more than $1 billion), and his whole career will be closely related to this brand.

James has the top-class ability to carry goods. No matter which team he plays for, a large number of fans will buy his boots, but in Los Angeles, his shoes will get more exposure, which will also promote Nike to go further.

since LeBron's 4th generation, James series basketball shoes are the benchmark of Nike's latest technology. From Zoom to Air to full palm package, James is the first experience.

At present, Nike has launched James' 15th generation signature shoes. In the sales ranking of 2117 NBA players' signature shoes by Forbes in May this year, James ranked first. After joining the Lakers, he will further expand his influence, and I believe the gap with the second place will widen.

James' jerseys are also the best-selling items in the league. This year, his jerseys are ranked second in sales, second only to Warriors star Stephen Curry.

James' switch to the Lakers will benefit physical retailers and Fanatics. Fanatics is a sporting goods e-commerce giant in North America, which operates the official online shopping mall of NBA and Lakers. Less than half a day after James announced his decision, the pre-sale sales of James Lakers jerseys set the top ten records of one-day sales of NBA peripheral goods in Fanatics' history.

According to the company's statistics, compared with the day James announced his return to the Cavaliers in 2114, the online sales of James Lakers jerseys in the first three hours after the sale were six times that of that year.

Nike signed a jersey sponsorship contract with the NBA for 8 years and 1 billion dollars, and its number one superstar James came to Los Angeles. With such a double blessing, it seems that the NBA's best-selling jersey champion in the new season is likely to belong to James.

two consecutive positive results, I believe that Nike's financial report Nike2118 will be quite beautiful.

James's off-court ambition

Another interpretation of James's joining the Lakers this time is that James hopes to better manage his company after his career as a player.

As early as the offseason in 2115, James spent $21 million to buy a mansion in Los Angeles, which is only 31 minutes' drive from Staples Center (the home of the Lakers). In the following years, James stayed in Los Angeles.

The eye-catching crown, with "LRMR" written in bold below, is the symbol of the marketing company founded by LeBron James. The crown represents the identity of James's chosen son, and "LRMR" records his friendship with three partners, and "LRMR" is the initials of their four names respectively. The company also helped James get big endorsements such as McDonald's and Samsung.

in addition to this one, James has a social media platform Uninterrupted, an entertainment media company SpringHill, and a brokerage company Klutch Sports Group.

Among them, SpringHill is a TV production company, which has cooperated with time warner Inc. to produce movies, TV and digital programs. A game program launched in 2116 was "The Wall", which was broadcast on NBC with an average audience of over 6 million. NBC ordered 21 episodes in October 2117.

In addition, Uninterrupted, a digital media company invested by James and his partner Carter, has created a number of talk shows, including Road tripping hosted by former Cavaliers Richard Jefferson and Channing Frye.

during the p>2116 finals, there was a "verbal battle" between Drummond Green and James. Green first angrily sprayed James in Uninterrupted, and then James fought back through Road tripping.

The guest of ESPN, an American sports channel, rudely threw out a conspiracy theory on this matter. "The big fight between James and Green is actually to promote Uninterrupted and expand its influence."

another Klutch Sports Group is a player agency. At present, it manages many stars such as 2116 NBA No.1 Ben Simmons and Wizards John Wall. Of course, LeBron James himself is the biggest player.

In terms of sponsorship, apart from Nike, James has also cooperated with Coca-Cola, Upper Deck (a famous star card company), Kia and Beats (headphones) and other companies. In the latest fiscal year, James' endorsement income reached 55 million US dollars, far exceeding Durant's (36 million US dollars in years) and Curry's (35 million US dollars in years).

At present, in the total value list of NBA players, Jordan ranks 1 with a net worth of $1.65 billion, Magic Johnson ranks 2, and his net worth is $611 million. O 'Neill and James tied for third place, both with $411 million.

Compared with the top three, James has a great advantage in age. As an NBA player who is still playing in the leaderboard, there is still more room for cash in the future. Johnson, the second-ranked "Magic", is currently the operating president of the Lakers.

According to incomplete statistics, the businesses invested by "Magician" include movies, restaurants, gymnasiums, professional teams, real estate, professional motorcades and other fields. After retiring from business, he earned 711 million US dollars, equivalent to over RMB 4 billion, and has a huge business empire.

The "Decision 3" made by James is not only related to basketball, but also related to the future business map planned by Magic * *. He is likely to become the next most successful "basketball businessman" in NBA.