First of all, you need to spend a lot of time thinking about the matters involved in launching a retail business: initial capital investment and corresponding financial goals, time, labor input, management, necessary social activities, etc..

If you have never worked in a bookstore before, you might want to start by gaining practical experience. You can apply for a job at a bookstore, even if it's just as a temporary helper. Your goal is to do the most menial things that are part of a bookstore's daily routine, including receiving, unpacking, stocking shelves, managing inventory, selling, operating a cash register, wrapping gifts, setting up and taking down displays, and doing cleaning. If you are not willing to go through the hands-on experience, you may want to think twice about your intention to open a bookstore.

2. How do I determine which areas are suitable for a bookstore?

First of all, you need to check the distribution and operation of the existing bookstores in this area. You have two choices, one is to take advantage of the situation, that is, to choose to be next to a big bookstore or other bookstore gathering area, and the other is to choose the bookstore distribution of the blank spot. If the bookstore opened in a good business atmosphere, the surrounding neighborhood stores operating in the industry and bookstore customers can drive each other's area, is no better. If the store site around the store industry is not compatible with the bookstore such as a professional street, generally not suitable. Generally speaking, nearby cultural and entertainment venues, commercial office buildings and mature residential communities, university districts, business districts and other places, can choose to open a store location. Individual entrepreneurial investment in bookstores are generally small, mobile customer flow and fixed customer flow is very important, therefore, it is best to choose the community or university area around the station, fast food restaurants, theaters and other pedestrian traffic is more, and backed by a stable community readers group of places.

3, how do I position my bookstore and what factors do I use as a judgment?

This is the most important issue facing the store, the bookstore must have a clear market positioning, characteristics of the bookstore is the life of the bookstore. For example, the first clear positioning of the bookstore and then purposefully looking for store sites, and strive to maximize the target customer groups; and if there has been a specific site, the bookstore's location and the surrounding existing and potential consumer groups need to be based on the choice of business categories, and at the same time, according to their consumption habits and tastes to establish their own characteristics. For example, when Shanghai Monsoon Bookstore opens a branch, it will position the bookstore according to the characteristics of the region, Lotus store near the residential area, it is designed to be a community bookstore, like children's books have become the main project; art store for the nearby drama academy, opera house, etc., the film and theater books will be more into a number of. University district bookstores try to avoid too many bestsellers, and office buildings near too academic books will not sell well, professional bookstore opened in the relevant places near the bookstore, it will be twice the result with half the effort. In the residential neighborhoods near the opening of a rental-based, leisure and entertainment magazines as a supplement to the bookstore can also be popular; supermarkets, beauty, food, leisure and other lifestyle books are often favored; working people gathered in the area, the majority of good sales of various types of magazines, martial arts, romance books, etc.; colleges and universities around the humanities and social sciences can be based on the main academic books. In addition, the unique positioning of the content can often also attract good business.

4, good store selection, I should focus on those aspects?

The location of the good and bad affect the future operation of the ease of business, so it is crucial to choose a good business location. In the store's internal conditions on the store must do the following key to understand;

Area size: hope that the business area and the actual area of the gap between the acceptable, too small will limit the characteristics of the bookstore to be operated; too big a waste of money, false payment of rent, and later will make consumers feel the goods are empty, not enough to fill the feeling. Also note that the gap between the rented area and the actual use of the area of the smaller the better, there are many high-rise buildings due to the public **** space occupies too large a proportion of the actual use of the rent per square meter rises a lot, very inconsistent with the economic efficiency.

Floor: If the store is not located in the location of the person choosing the first floor, the height of the floor will limit the consumer's willingness to store, for example, to open a theme bookstore, this kind of restriction is very small, if you want to open a bookstore is a general bookstore, then the degree of influence is very large. In addition, it is also necessary to consider the downstairs business type and business form of the bookstore's impact is very critical.

Floor division: in terms of bookstores, if the use of the area of less than 1,000 square meters, as far as possible for the same floor, if the stratification should not be more than three floors, if the floor can be selected, the order of its sequence for the first floor, the second floor, the first floor of the first floor, the third floor. Because the bookstore area is not too large, the floor distinction is too much, will make the feeling of fragmentation of the store is not complete, but also make people have a small space oppression, and in the operation and management costs, will also increase.

Building structure: the state of the building itself often affects the cost of decoration, and future maintenance and repair costs. If the building in the location is an old building, first of all, we should understand the safety of the building itself, whether the decoration design will make the building overloaded; and what are its ancillary facilities, whether they need to be repaired or replaced, and the situation of water and sewage lines, circuit lines, and electricity capacity should be understood in depth.

Location shape: the shape of the internal use of the area should be as square and complete as possible, because too irregular shape, in the design may cause more idle area, can not be fully utilized in the business area; secondly, easy to produce the dead end of the store, so that the line of action is not smooth enough to increase the frequency of inspection, increase the staff load, the loss of goods will also increase. These will be reflected in the operating costs, the need to open the store people think twice.

Neighborhood conditions: whether the neighbors are easy to get along with, will also be related to the non-operating costs; in addition, if the neighboring business form and bookstore out of place, or more of the night entertainment business, often make the bookstore operation caused by a lot of trouble, that is, spend a lot of publicity costs may also be futile.

5, are saying that the store must do research, I have to do what research to get the necessary information, how do I determine the size of the business district?

Research is actually a kind of related information collection process, you can use a variety of ways to do, such as asking the relevant companies to do, make their own, etc., the business circle research can be divided into three kinds of land survey, business circle survey and market research.

(1) the survey: the survey is based on the location of the main business location, that is, to understand the location of the choice, it is in the vicinity of the relevance of the geographic location. Bookstore business location of the surrounding business patterns, the flow of people in front of the door of the time, the age of the crowd, the purpose of the flow of people, the direction of the flow of people, the time of the flow of traffic, the purpose of the flow of traffic, the direction of the flow of cars, the ease of parking, the distance from the site of the mass transit system, the start and end of each line, the first and last time, and other factors affecting the location of the key to in-depth understanding, and to analyze.

(2) business circle survey: is the center of the business location, a certain distance as the radius of the circle drawn within the circle is called the business circle. The scope of the business circle and the size of the store area, business content, and consumer habits, that is, according to its scope of influence to delimit. Of course, you can also bookstores where the business district for the business circle, for example, in a small area to open a beauty salon, that all or part of the district is to open the store's business circle.

(3) market research: for specific targets or things to do research. These targets or things do not have to be in the business district, but often representative, or topics, or even trends.

6, I do research what are the key elements must pay attention to, so that I can get useful information?

(1) competitors in the industry: the location of the opponent, business area, commodity structure, business characteristics (price, activities, etc.), the factors affecting their own, the business circle within the industry (including their own) ranking.

(2) other commercial stores: location, business area, business characteristics, their own factors of influence, the ability to gather customers.

(3) Other non-commercial places to gather customers: parks, religious places, hospitals, schools, military organizations, governmental organizations and other related factors.

(4) Residents of the business district: including residential and working population, their age, education, religious beliefs, work, income, and consumption habits.

(5) Other: government policies (such as demolition and relocation, incentives, etc.), to name a few factors that may affect business.

7, now open store license application difficult, what kind of procedures, how do I operate?

Currently, China's retail book business threshold is very low, only to the local press and publication bureau or cultural department to obtain a cultural license, and then to the industrial and commercial bureau of registration. There is no restriction on the place of business. Specific procedures are as follows:

First of all, the staff of the Cultural Affairs Bureau should carry out a field inspection of the applicant's store to confirm that it complies with the relevant provisions; after passing the inspection, the applicant should prepare the following documents: First, the accounting firm issued a report on the verification of 100,000 yuan of funds; Second, a copy of the store's book, if the store is a leased room should also be attached to the housing lease agreement; Third, Application form of the applicant for the "license" (Note: the application form and the lease agreement should be printed on B5 paper). The applicant can get the license within about one week after submitting the above documents. Fees for the license include an inquiry fee ($40), a license fee ($30), and a membership fee ($60 per person).

8. How can I get a Junior Publisher's Certificate?

Now the bookstore to apply for a license, the legal person must have a nationally recognized qualification certificate of distribution. News out of the Department of the qualification examination held only twice a year, each time the licensee first have to carry out a week-long study, the cost of 600 yuan / person. After the completion of the study, take the exam, the exam grade passes before obtaining the qualification certificate. Examination of the specific time and situation can be on the provincial and municipal press and publication online to check, such as the Beijing Press and Publication Bureau network www.bjppb.gov.cn.

9, for the new individual bookstore, in the budget and arrangement of funds how to calculate the reasonable?

Before the opening of the store, the preparation of funds not only must be abundant, the source of funds but also more secure, do not appear at any time to repay the pressure. Only in this way can ensure the smooth operation of the future.

In fixed inputs: store decoration, bookshelf production, purchase of business equipment and other costs, connoisseurs suggest that the first phase of the liquidity of the store, calculated at about 3,000 yuan per square meter is appropriate, according to their own situation to prepare for their own local market temporary purchase of liquidity, for the opening of the necessary expenses.

The specific store decoration costs, according to the current general situation, the total investment of 300 to 400 yuan per square meter. If the existing store's internal floor, walls, ceiling has been decorated, then this part can save some money. Bookshelves: generally per square meter according to a calculation, fire prevention board or particle board production average of about 320 yuan each. Store equipment such as telephones, fax machines, computers, cash registers, calculators and other expenses.

In addition, a separate budget needs to be arranged for advertising and publicity and promotion, which also includes the cost of some consumables such as bags, wrapping paper, advertising leaflets (DM sheets).

Of course the situation varies from region to region, more peer research can reduce your mistakes.

10, in addition to books, what other forms of industry can participate in the bookstore's business varieties?

Based on the location of the bookstore you have selected, the store can determine their other business forms:

In accordance with the area and location of their own store, relevance, business characteristics to consider, the bookstore to operate the industry, such as books, periodicals, stationery, gifts, audio-visual, and bookstores are related to the most common forms of business; in addition, software, computer hardware, peripherals, digital products, movie posters, and even food and beverage, and so on. The movie poster, and even catering, etc., are all can be considered into your business category.

11, the store rent in how much to ensure that my business has profit space?

Store rental costs are different everywhere, book retailing is a thin business. The rent is not easy to be too high.

According to the general situation, bookstores should not exceed a maximum monthly rent of 100 yuan per square meter, more than this standard operating risk is very large. If the shopkeeper rents the store expires or halfway through the lease, you can still charge a transfer fee, then this is more appropriate. If not, it would amount to an increase in rent.

12, renting a store in the property I need to pay attention to what problems?

The store has no legal disputes, who owns the property rights of the store, whether it has been seized by the bank or the court or auctioned by other organizations, in order to avoid disputes over property rights during the rental period; if who sublets to you, you need to find out whether he directly and the property rights side of the signing of the specific starting time of his rent, rent, etc.; the old store, consult the future will be demolished or relocated. The new house store to consider the hidden building quality problems, who is responsible for future problems to be reflected in the rental agreement.

13, the bookstore store preliminary planning how should I proceed?

After the opening of the store to determine their own business varieties, in accordance with the area of the store to divide the area occupied by each variety, and think about the proportion of each book category; in the completion of these actions, the opening of the store will be the varieties and varieties of special categories of the location of the reasonable arrangements, and made into written materials. Specific planning needs to pay attention to a few points: customer access to the general two people passing through the opposite side is not crowded, generally not less than 0.8 meters can be; general 100 square meters below the store, the cashier covers an area of no more than 1.5 square meters is appropriate, too much waste. Height of 0.75 meters or so appropriate, too high for customers to feel no sense of intimacy; store caretaker preferably one person can see the whole store situation. Therefore, in addition to the cashier's position as far as possible to consider the arrangement of this point, high bookshelves should not be placed in the place of blocking the line of sight; bookshelf span of 0.75 meters or so appropriate, too wide a partition is easy to be bent by the book pressure. The placement of the middle bookshelf, in accordance with the more to go inside the bookshelf can gradually increase the trend of arrangement, which gives customers a feeling of openness, good visual effect and can store more books.

New books and best-selling books, is a bookstore to attract customer attention, its location is generally in the book area at the forefront or closest to the door, and the new bookcases and best-selling bookcases itself, the design style and height, but also each bookstore's respective functional needs.

14, I have to pay attention to some problems in the design of goods shelves?

The design of shelves is a discipline, well-designed, you can fully utilize the space, increase the amount of merchandise on display, customers can choose to produce the effect of comfort and convenience, and then let the entire bookstore in the display of neatness and a sense of abundance, stirring up the customer's desire to buy. Therefore, the shopkeeper should design the shelves according to the various kinds of industry, and the size of various kinds of goods within the industry, display characteristics, purchasing habits, and even ergonomics and other factors to make a comprehensive consideration. In addition, the opening of the store should also pay attention to the height of the center cabinet and wall cabinets, the height of the center cabinet should not block the line of sight, the height of the wall cabinets should not be too high to cause the customer to take and the staff's work inconvenience.

The appearance of the bookstore is to show the style of the very important publicity, this part of the signboard is in addition to a clear indication, more attractive to customers to the door is the window display, and the window display is to express the latest information about the goods, with the time seasons and a variety of subjective and objective factors change, and change the window display. So in the design and decoration of the period, if the store conditions permit, there should be window planning. The spacing of the security door: security door is currently the latest design of the spacing is 1.8 meters, many bookstores with 90 centimeters, the feeling is not the same, although 1.8 meters is a little more expensive, but still have to consider the readers to enter the door to leave a sufficient width, if the use of security doors, you should try to use a little bit of a wider spacing, but also try to use a little bit of a good material, do not use the wooden structure of a very bulky things, the visual effect is very bad.

15, bookstore decoration details, what else should I pay attention to?

Because of the characteristics of the bookstore, the shopkeeper should also pay attention to the details of the design of the column surface, the design of the POP posting bar and the brightness of the design.

If your store has some columns present. Visually, the presence of columns is a visual obstacle, but at the beginning of the design, special attention should be paid to the combination between the columns and bookshelves, the column surface is more than just mere landscaping, but also to produce a close relationship with the performance, or else it is the loss of selling area.

The design of POP posting column is to standardize the posting of posters in the future, for example: the wall behind the cash register can be made to post columns, posting the contents of the membership application methods, or other long-term activities to inform the main; columns can also be designed to post columns, the contents of a single product, or a small book display counters are mainly publicity, so the best in the best of its lower part of the small amount of the display racks or platforms.

The brightness of the lights in the store will first affect the customer's willingness to come to the store, followed by customers in the selection of goods, whether it is easy to produce fatigue. So the shopkeeper in doing the design of the store, it is best to do the brightness of the measurement.

16, the first store, how do I do the budget is more reasonable?

For the newly opened bookstore, in the first commodity procurement, no matter on the type and quantity of goods, are larger; and to the procurement time and arrival of the period is also very tight, so the shopkeeper should have a plan, step-by-step arrangements, so that the procurement and logistical operations can be carried out smoothly, to avoid the occurrence of the situation of the hanging ten thousand missing one.

In accordance with the plan to calculate the number of shelves required to display each category of goods, calculated as 1 square meter area of the amount of goods according to the book budget of 3,000 real ocean. As a general rule of thumb, it's better to be conservative with your new store's inventory budget. It is better to keep the inventory a little tight and replenish it at the right time, but it is equally important to have sufficient stock during the business period. You need to make sure that customers come to the store once and find a reason to come back the next time.

17, what are the channels of book purchasing, I initially from those channels of purchase is more appropriate?

There are basically three channels for purchasing books: one is directly from the publisher, the other is from the bookseller, and the third is directly from the wholesale market. As the initial operation of the small bookstore, from the wholesale market is the most widespread practice, the wholesale market cash transactions can make the pickup discounts lower. In addition, many of the first round of new books on sale when the publisher will be the first contract to some booksellers and give a larger discount amount, such as the strength of the fixed booksellers to maintain good relations of cooperation, you can take advantage of this market opportunity. Need to pay special attention to, whether publishers, booksellers or wholesale market, basically take the adjustable non-refundable book supply model.

18, the first store, I have to pay attention to what problems in the variety and price?

Book store goods to be careful, store is a one-time investment, the price is low, the content is good for two major points. Variety both to more but to affordable, do not start the pursuit of varieties, varieties are gradually formed according to the actual situation, the good book price is low to more into some when the leader of the discount low to attract readers.

In the procurement method, the first shelf display of the required book purchases, because this purchase is based on the publisher's catalog for the purchase of more types of copies of small quantities, acceptance processing time is also longer, so it is listed as the first purchase. The second purchase is based on new books and bestsellers, and in the new book part of this purchase, the publisher or distributor can take the initiative to recommend, and then deal with it by ordering the amount of copies; at the same time, it can be supplemented with the part of the first purchase that is insufficient.

19, how do I judge the quality of a book? What are the purchasing principles for new stores?

To make the initial purchase of a book to judge, there are the following concerns: whether the book's publisher is famous, whether the cover is enough to catch people, who is the author, whether the authority of the appeal, the directory informs the full content of what is the preface, the introduction tells what is useful, the protective cover, the book jacket what is recommended, etc., which are "selling point These are the source of "selling points", the purchaser must first have their own as readers can impress their own "say", it is possible to let the reader heart so as to achieve the purchase.

Purchasing principles are: the book's publication time, to the newer products first, to the writer or the book itself the visibility of the priority to the quality of the book for the choice of priority to the variety of the degree of completeness of the priority considerations, in order to deduct the discount for the priority of low.