In order to ensure the orderly progress of work or things, it is often necessary to make a plan in advance, which is a written plan to clarify the time, place, purpose, expected effect, budget and method of the action. How should the plan be formulated? The following is my plan for noodle restaurant activities, hoping to help you. 1

1) Market prospect:

TCM health preservation has its unique efficacy and irreplaceable special position. Although the service mode of TCM health care has just surfaced, people are no strangers to the culture of TCM health care, and the awareness of TCM health care at home and abroad is getting higher and higher. With the progress of society and the continuous improvement of living standards, people's thirst for health is more and more urgent, and the market prospect of serving health is immeasurable.

In China, the prevalence of chronic diseases related to lifestyle is increasing year by year. At the same time, the prevalence of lung cancer, breast cancer, colorectal cancer, etc. is several times higher than that of 11 years ago. A recent sample survey found that about 32% of young white-collar workers suffer from hyperlipidemia, arteriosclerosis, fatty liver, coronary heart disease, diabetes, etc., which is closely related to their bad living and eating habits.

The most serious health problem facing modern human beings is the imbalance of diet, emotion and daily life. Traditional Chinese medicine health preservation is to follow the great laws of nature and carry out non-medical life aftercare. We can control and reduce the generation and development of chronic diseases through quality differentiation and scientific lifestyle guidance. Facts have proved that if health care preventive measures are done well, diseases can be reduced by half and life expectancy can be extended by more than 11 years.

(2) Orientation of xxx Health Center:

Take xxxx Health Center as the main station, as the window to promote the health culture of traditional Chinese medicine, and establish the leading brand and the first brand of China Traditional Chinese Medicine Health Center; At the same time, with the help of Beijing's unique geographical and cultural advantages and the cross-regional advantages of the Internet, we will launch national investment promotion and establish xxxx Chinese medicine health centers and website substations in various cities;

Open TCM health centers to first-tier cities or provincial capitals, occupy second-tier cities, and establish a national xxxx TCM health center network. Build a platform for the spread of TCM health culture and weave a huge network.

under the guidance of leaders, TCM Health Care and xxxx TCM Health Care Center will go from high-end to the public, which will eventually benefit the masses. This is also in line with the policy of "preventing diseases" and vigorously promoting the development of TCM proposed by the Chinese government. Along such a correct direction, xxxx TCM Health Care Center will surely become stronger and bigger, and become the flag and brand of China TCM Health Care Center.

(3) audience positioning:

middle and high-end consumers, who are over 31 years old, have a certain career foundation and care about health and wellness, and their occupations include: bosses, professional managers, government officials and other high-end consumers

(4) website art positioning:

design style with strong flavor of Chinese medicine culture, comprehensive application: print media, video media, flash.

(5) column planning:

introduction of health club:

introduction of health club, brand culture, management culture and business culture

health member management:

membership registration, membership card issuance, membership points, member management background, etc.

TCM health management:

TCM health records, TCM health checkups, Health diagnosis of traditional Chinese medicine

TCM health care:

acupuncture, scraping, cupping, health massage and other services

TCM female health care:

beauty and body building, beauty and skin care, beauty and health care and other services

TCM medicated diet:

dietotherapy dishes, four-season medicated diet, medicated tea and other services

TCM health care.

TCM health care information of various common chronic disease health care products: health care and nourishing, prolonging life, beauty beauty, white-collar health care, men's health care, women's health care, elderly health care and other health care knowledge columns;

Team of TCM experts:

Health experts, masters of Chinese medicine, masters of Chinese studies, and psychologists. 2

1. Tickets for terminal activities

(1) New customers purchase tickets

1. The value of coupons is 68 yuan; You can get:

a charming gift package worth 518 yuan;

Jiushengyuan products worth 56 yuan;

Nine Shengyuan facial care with a value of 1.28 yuan was given for 1 times;

Jiushengyuan local moxibustion nursing worth 1.88 yuan was given 1 times;

a voucher worth 111 yuan for Jiushengyuan nursing course can be recharged to purchase a nursing course card;

51 yuan's Jiushengyuan customer-installed product voucher can be recharged to buy single bottle products;

participate in the lucky draw at the conference site.

(2) Old customers give tickets

1. Before the meeting, I bought a card for 12 eye care sessions with Jiushengyuan Revitalizing Energy. The original price was 1,811 yuan (suggested price), and now the special price is 1,211 yuan, and I got a gift worth 3,152 yuan:

I had 12 eye care sessions with Jiushengyuan Revitalizing Energy worth 1,811 yuan;

Get a set of 611 yuan Jiushengyuan Energizing Eye Home Furnishing Set;

get a charm gift package worth 518 yuan;

Get 1 tickets for the terminal meeting of "Energy for Health, Being a Healthy Person" in 68 yuan;

get 1 friendship admission tickets of "keeping healthy with energy, being a healthy person" worth 68 yuan;

participate in the lucky draw at the conference site.

2. You can get a gift worth 4,252 yuan by purchasing 1,811 yuan of Jiushengyuan Meridian Balance Pass before the meeting:

You can have 1,811 yuan of Jiushengyuan Meridian Balance Pass for 11 times;

Get the Jiushengyuan Meridian Balance Pass spine maintenance worth 1,811 yuan for 11 times;

get a charm gift package worth 518 yuan;

Get 1 tickets for the terminal meeting of "Energy for Health, Being a Healthy Person" in 68 yuan;

get 1 friendship admission tickets of "keeping healthy with energy, being a healthy person" worth 68 yuan;

participate in the lucky draw at the conference site.

(3) Remarks

111 yuan nursing voucher: During the validity period, you can buy a nursing course card with the "voucher" at the health center, and every time you spend 511 yuan, you can use it in cash of 111 yuan.

51 yuan product voucher: during the validity period, you can buy products at the health center with the "voucher", and you can get optional products worth 51 yuan every time you reach 211 yuan.

New customers who buy tickets can enjoy preferential items except the health care package when they buy any nursing course; Suggestions for the lucky draw gift at the venue:

1 first prize: a set of eye sets with activating energy of RMB 1,211.

2 second prizes: a set of 611 yuan for eye-fitting set with vitality.

third prize: rejuvenating and hydrating facial mask with a box of 361 yuan.

third prize: 31ml coagulated muscle nourishing essence milk, 181 yuan commemorative prize, 191 prizes: rejuvenating coagulated muscle moisturizing mask and sticking a piece of 36 yuan.

2. Suggestions on product sales during the meeting

Sales plan 1:

The venue will snap up the revitalizing and hydrating facial mask in a limited time, with the original price of 36 yuan/tablet and the snapping price of 18 yuan/tablet;

sales plan 2:

on-site, buy the 11-session card of Jiushengyuan Whitening Care within a limited time. The original price is 1281 yuan, and the purchase price is 641 yuan.

in order to achieve sales in a limited time, the main products are set up at this meeting, which is not only convenient for the beauty lecturer to give a focused explanation, but also beneficial to consumers to form a deep impression, which will create a sensational effect by snapping up in a limited time and set off the atmosphere of the meeting place.

III. Suggestions on preferential policies for three days after the meeting

Buy a set of meridian balance tong sets at a special price of 1,811 yuan, and give Jiushengyuan meridian balance tong spine maintenance worth 1,811 yuan for 11 times; Then give a set of 611 yuan Jiushengyuan Energizing Eye Home Furnishing Set; Anyone who buys a guest product for more than RMB 111 will be given a Jiushengyuan Rose Aromatherapy Body Wash with the value of 52 yuan.

IV. Sales Analysis

The total direct sales of the conference = 128,161 yuan before the conference+134,411 yuan after the conference = 262,561 yuan

1. Pre-conference sales: 128,161 yuan is set for 211 people at the conference, 61% of whom are new customers to buy tickets, then "seat fee income: 121 people ×68 yuan = 8111.

if 21% is for the course of eye care, the income of the course is: 41 people× 1,211 yuan = 48,111 yuan; 21% is to buy the meridian balance treatment card, so the treatment income is: 41 people ×1811=72111 yuan.

assuming that 51% of customers use product vouchers, and the product vouchers are calculated at the lowest purchase price, the sales income of product vouchers is: 111 people ×211 yuan = 21,111 yuan;

according to the sales situation before the meeting, assuming that there are 161 customers who have not bought the nursing card of the meridian balance course, and 51% of them use the nursing vouchers to buy the meridian balance course after the recommendation and experience of experts, the income of the course is 81 ×(1381 yuan-211 yuan nursing vouchers) = 94,411 yuan.

based on the lowest product price of RMB 111, the sales turnover of 211 bottles of rose aromatherapy bath lotion is RMB 211× 111 = RMB 21,111.

V. Preparation process and related work forms of the health pavilion

1. Meeting venue: it is recommended to choose the multi-functional meeting hall of a local four-star hotel

2. Conference publicity:

Pre-publicity and promotion can be carried out according to the situation, and the suggested ways are as follows: publicity through newspapers, radio, TV advertisements and in-store advertisements; Or in the form of posters, leaflets, hanging banners, etc., to create a warm atmosphere for advance notice; Especially the banner at the door, which is widely publicized and attractive; Beauticians should fully promote this activity and distribute invitations to target customers;

communicate with local women's federations, and invite relevant responsible persons to give speeches at the scene, so as to enhance the popularity of the health center with their strength;

3. Support activities and provide detailed list of materials

Newly-joined or old-fashioned shops order 65,111 yuan package (total distribution amount is 43,111 yuan) and newly-joined or old-fashioned shops order 21,811 yuan package (total distribution amount is 11,911 yuan)

4. Sales preparation:

Inventory as soon as possible, sort out the details of main products, prepare inventory in advance, and determine on-site preferential policies; And before the implementation of the activity plan, organize a special training for staff, explain the details of the implementation of the activity and related promotion, and the manufacturers and logistics centers will send professional tutors to help carry out the activity.

5. service extension after the meeting:

due to the large number of people in this meeting, two tasks must be done to avoid the decline of service quality due to the addition of new customers.

First, "define the monthly nursing service as time-limited consumption, communicate the specific service time with customers, and divert customers' arrival time";

secondly, "a special person must be appointed to communicate and visit customers by telephone, to understand customers' opinions and suggestions on this meeting, and to feed them back to the health center for adjustment in time".

VI. Supplementary explanation of the terminal meeting scheme

1. This scheme is applicable to the head office and central store customers who ordered at the "Jiushengyuan 18 Elite Win-Win Tour" meeting;

2. The gifts and products that the Health Center should provide at this terminal meeting are announced as follows:

Brand Yi Labao, background painting of terminal activities, poster, invitation letter, admission ticket, vouchers and banner making; Draw prizes at the meeting site.