Marketing is an undergraduate major in colleges and universities, which belongs to the business administration major. It has a basic study period of four years and is awarded a bachelor's degree in management. It is an interdisciplinary major based on economic science, management science and modern information technology.
this major, starting from satisfying customers' needs, explores how enterprises can satisfy market demands, seek market rules such as business methods and business model innovation, and cultivates applied and compound professionals who meet the needs of modern market economy, have humanistic spirit, scientific literacy and integrity, master the basic theoretical methods and marketing professional skills of management, economics and marketing, and have innovative and entrepreneurial thinking and the ability to comprehensively use relevant knowledge to find, analyze and solve practical marketing problems.
Professional core courses
include management, strategic management, accounting, financial management, organizational behavior, human resource management, marketing, entrepreneurship, corporate governance, operation management and other courses.
To cultivate application-oriented, compound and innovative talents who practice socialist core values, have a sense of social responsibility, public awareness and innovative spirit, meet the needs of national economic construction, have humanistic spirit and scientific literacy, master modern economic management theories and methods, have international vision, local feelings, innovative consciousness, team spirit and communication skills, and can engage in economic management in enterprises, institutions, administrative departments and other institutions.
Strong organizational and communication skills and exploratory skills.
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