Opening a mother and baby store market demand analysis

Baby store, the real money is the highest recurring consumption of goods, and food is the highest recurring consumption of all kinds of commodities, it is the baby must not be less commodities, food costs accounted for the baby's consumption of about 40-50%. It has several characteristics: First, the brand loyalty is very high, if the baby began to get used to a brand, parents basically will not go to change other brands; Second, it can not save, unlike books and toys, can be bought or not to buy; Third, the consumer's safety requirements of a very high degree of general stores even if there is a food store, the consumer would rather go farther to go to the regular store to buy. Fourth, young mothers of food knowledge is very lack of, if they can provide them with scientific rules of feeding knowledge, consumer loyalty will be very high.

Opening a mother and baby store profit and loss analysis

Business area: 30-50 square meters. If the area is less than 30 square meters, the image of the store can not be established.

Input capital: about 3500 yuan per brand, the first minimum of not less than 15 brands.

Incoming channels: Incoming channels are a key! Milk powder type from the local agent to buy. Supplementary food and health products can be imported from each local general agent.

Average profit: baby food is characterized by fast turnover and thin profits. Milk powder has an average profit of 15%, and health care products have an average profit of around 15-35%.

Mother and baby store requirements for shopkeepers:

One, it is best to have a nutritionist qualification certificate. (3000 yuan training fee, three months time)

Two, if there is no nutritionist qualification certificate, then the food knowledge must be particularly proficient! Because it is food is all baby products in the customer's most guarded goods, only really proficient in the relevant knowledge is possible to provide customers with scientific advice.

Three, before the opening of the business in any case should go through a professional food knowledge training.

Four, read at least 30 books on nutrition before opening.

V. Always learn about the subject. There is no more need to learn about baby products than food.

Opening a mother and baby store marketing

Opening a mother and baby store publicity concept: baby colds are very normal, but a cold to the hospital to spend hundreds of dollars, or even thousands of dollars, if we give the baby beforehand to eat some complementary foods or health products, the baby's probability of catching a cold and not feeling well should be much less. We'd rather spend our money on baby food than in the hospital!

I, must implement membership marketing, each baby's food purchases to do a statistical, and then make a prediction, when the baby is almost finished eating to the customer to call, return visits at the same time seeking to ask for home delivery. Membership of the food customer loyalty is very high, there is little diversion phenomenon.

Two, hired retired pediatrician regularly in front of the store to answer consumer questions for free!

Third, in the store opened a baby products food knowledge garden.

Opening a mother and baby store is a good choice for business, but pay attention to some details:

One, the store must be neat and clean, no customers will have confidence in a dusty food store

Two, replenishment in a timely manner.

Three, often to have promotions. Open food store must strive to get the manufacturer's support for you, to constantly have promotions, because the supermarket food is also a focus, they will often have promotions.

Four, make a small counter in the store, the top of the products