Telemarketing (TMK) is a method of expanding customer base, improving customer satisfaction and maintaining old customers by telephone in a planned, organized and efficient way. Modern management believes that telemarketing is by no means equal to making a lot of random calls and selling several products by accident.

The main tasks of telemarketing practitioners are as follows:

1. Make a telemarketing plan, master telemarketing skills, actively explore the market, and complete the sales tasks assigned by the company on time;

2. Call back to customers by telephone to maintain good relations with customers and promote long-term cooperation between the company and customers;

3. Answering customers' inquiries enthusiastically, providing customers with quality services and maintaining the company's image;

4. Record customer information in detail and feed back relevant information to the competent leader or relevant departments in time;

5. Participate in various sales meetings and resolutely implement the decisions of the meeting;

6. Seriously implement the company's sales policies, systems and norms, and act according to procedures;

7. Do a good job in coordination and communication with various departments, and keep the smooth connection between work and various departments;

8. Pay attention to teamwork, support and help each other with colleagues, make progress together, and put an end to bad behaviors such as going its own way.

Extended data:

Telemarketing function:

1, improve efficiency: In the process of telemarketing, the call center system can be fully integrated for management, and the working hours and sites of call center employees are relatively concentrated. Managers can effectively monitor the working status of employees, control their emotions and improve the efficiency of seat utilization through QM (Quality Monitoring).

2. Marketing companies can't monitor the work and efficiency of employees when they go out and the communication quality of each phone call. Most companies only determine the quality of their employees by performance.

3. In many traditional telemarketing companies, telemarketing only plays the role of resource mining. More often, sales representatives need to visit customers to finalize products. For example, in companies engaged in e-commerce or education and training, most sales representatives must have face-to-face communication with potential customers.

Try to calculate that in a city like Shenzhen, a sales representative can meet up to 4-8 customers a day, which needs to be agreed in advance. In Shenzhen, the bus fare is generally 5-8 yuan round trip. Plus unpredictable expenses, such as drinks and meals. The average daily expenditure of each of our salesmen is 20-60 yuan.

Baidu encyclopedia-telemarketing