Opening a shop in Shanghai depends on the location. It's normal to start with a million dollars in a place where land is scarce. Of course, there is less money in remote places, depending on what you want to open. Restaurants are quite popular now, unlike clothing stores. Maybe the marketing is not done well. You can use some popular business technologies to realize pattern marketing, such as holding some activities in the store, shaking your mobile phone, giving away some goods in the store, and rewarding 100%. Don't be afraid to lose money, because you will earn enough popularity. I used ledou in the store before, and it was not bad. Go to some group buying websites to increase exposure.