Nowadays, you will often come into contact with business plans, which play an important role in attracting needed human resources and rallying people's hearts. I believe that most people have a headache for drafting business plans. The following is a business plan for a small family farm that I have compiled for you. Welcome to share.

Small family farm business plan 1 1. Project overview:

Located in Aohou Village, Tongyu Street, luqiao district City, Taizhou City, using the local natural environment and existing facilities, it started the "Eight Points Commune" ecological leisure tourism project, organized urban residents to enjoy rural life in their leisure time, and carried out a series of ecological leisure activities such as tasting farm dishes, doing farm work and picking agricultural products, which created an opportunity for Taizhou people to get in touch with nature, appreciate rural scenery, experience local flavor and buy local products.

Second, the project market evaluation:

Market demand analysis:

With the increasing competition in work and the pressure of life, the consciousness of enjoying life and loving nature is increasing. More and more urbanites with certain economic consumption ability use their leisure time to relax in rural areas and suburbs, mainly targeting white-collar workers in commercial and residential buildings, staff of government agencies and institutions, employees of large and medium-sized enterprises, campus students, foreign tourists and business people.

Competitor analysis:

At present, some farmhouse music projects in Taizhou are mainly developed in several counties and cities outside the three districts of Huang, Jiao and Lu. Most of them are supported by fresh fruit planting and picking, and all of them have certain seasonal requirements. Although each has its own characteristics, most of them have not developed into a scale. Faced with the huge total market demand in Taizhou, the supply is obviously insufficient. And there is no direct contact and interaction with tourism.

Three. Project job description and quantity:

Organize young entrepreneurs to start a business in partnership or hire local farmers and local leading cadres, with person in charge 1 person, 4-5 people for business development and 5-6 people for farmhouse music project operation.

Four, the project start-up capital budget:

1. Total investment: 65,438+10,000 yuan.

2. Use of funds:

Organization expenses: 6,543,800 yuan (preliminary coordination, business preparation, license application, advertising, etc.). )

Fixed investment: 90,000 yuan (landscape renovation, house renovation, amusement equipment, etc. )

Working capital: 6,543,800 yuan+0,000 yuan.

Return period of investment: 10-20 months.

Verb (abbreviation of verb) project financial analysis and calculation;

Sales revenue forecast:

1, based on receiving xxx people every month, the average daily consumption is xx yuan, and the average stay time is 1 day: xx people X 100 yuan/day = 100 yuan.

2. The initial area of Hafen Happy Farm is 3 mu, divided into 30 pieces, and the annual rent is x5x300 (rental fee) =.

3. Other income

Cost analysis: monthly reception includes catering, accommodation, utilities, play, etc. )

Per capita salary of employees:

Communications, transportation, public relations, advertising expenses

Profit analysis: xxx

Six, entrepreneurs should have the basic conditions:

Innovative consciousness, teamwork and entrepreneurial spirit, good health, hard work and love of nature. At the same time, it has certain economic basic conditions and management ability.

Seven, project support policies and measures:

The project designer will provide a complete set of business ideas and planning schemes, and provide technical support and services. Entrepreneurial parties can apply for and enjoy the relevant national tax relief policies; Some employed employees can get work and social security subsidies from the government; Free access to entrepreneurship training and follow-up counseling services provided by social intermediary institutions; Give priority to supporting small-scale venture loan guarantees.

Eight, the project evaluation opinions:

The project has huge market potential and living space, and leisure in the countryside is becoming a fashionable tourism project. At present, it is very popular in the north and south of China, and it is very successful in some cities across the country.

Nongjiale project is a service-oriented entrepreneurial project with relatively little investment and relatively low risk. The key to its success is to seize the existing market opportunities and quickly integrate the implementation of resources from all sides. How successful it can be depends mainly on the ability of operators to operate projects and follow-up services.

Nine. Project risks and countermeasures:

1. market risk: the market price competition (vicious competition) and brand competition of similar products will affect and restrict the expected business objectives of the project. Entrepreneurs should constantly strengthen innovation and maintain their competitive advantage.

2. Management risk: The quality control, management quality, service attitude and operation mode of the project are also the main risk factors. Entrepreneurs should constantly strengthen their study and improve their ability of survival and management.

3. Environmental risk: Changes in the surrounding environment, such as passenger flow, consumption habits, consumption demand, and variables of technological development, are also factors that affect the operation of the project. Entrepreneurs should learn to constantly observe, adjust and adapt.

If you don't have the psychological and material preparation to undertake entrepreneurial risks independently, I suggest you attend relevant entrepreneurial training first to improve your entrepreneurial management and risk management ability.

X attachment (relevant qualification documents of the project holder):

(Sky Music Farm) Activities and Tourism Projects:

Eight happy farms, eight organic pigs, eight farm courtyards, eight farm orchards, and eight decentralized breeding areas.

Eight-point barbecue corridor, eight-point fishing area, eight-point hunting area, eight-point farmer's shop, exploration and so on.

Attractions: Zhangshu Forest,

Landscape: thatched pavilions at gates such as water bridge and river.

Expand other projects: Bigu Health Pavilion and Lavender Manor will be developed into love theme farms in Taizhou in the future.

Personal advice:

First, establish the executive team and general manager.

Senior management team is divided into marketing team and management team.

Marketing team: one marketing director and several marketing personnel.

Management team: management director 1, and several management personnel (increased according to the supporting development of the project).

Second, the organization funds

How to organize funds is crucial. Personally, membership+equity participation = gradual investment. It is a tentative operation to divide the land into five acres first, and then implement the operation of each project in detail.

Third, organize a preliminary cooperation framework, use the youth entrepreneurship and employment association to increase network resources and give play to the sense of teamwork.

Fourth, the coordination and cooperation with the village needs to be clearly guaranteed, and it can only be done for a long time with the support of the local government, and support and preferential treatment should be given to land lease. Establish a strategic policy of long-term cooperation and development with villages.

Fifth, set up a management committee, hold a working meeting every month, and report the monthly work progress and the next work goal.

Small family farm business plan chapter 1 overview 2

Company name: Happy Farm

Place of registration: Xiaoshan, Hangzhou, Zhejiang Province

Products/services: planting business; Stealing vegetables; Green catering business; Auxiliary business such as bonfire party, camping and barbecue.

Company strategy: to be a happy farmer with a healthy and beautiful life.

Marketing strategy: formulate several market-based strategies and short-term and long-term promotion strategies.

Company management: At the initial stage of the company's establishment, it is planned to adopt a linear functional organization form, which is divided into Happy Farm Department, Entertainment Business Department, Finance Department, Human Resources Department and Marketing Department. ***44 people.

Investment and analysis: Considering the competition from all sides, we should give full play to the special performance of "Happy Farm" to attract and seize customers.

Financial forecast and analysis:

Chapter II Products and Services

background

The idea of Happy Farm comes from QQ Farm launched by Tencent. QQ Farm has set off a nationwide upsurge of stealing vegetables, the popularity of online happy farm games and the lack of entertainment services in East China have brought us unlimited business opportunities. Therefore, we hope to build a real farm materialized ecological square. We can experience the process of sowing, watering and fertilizing by ourselves. I personally feel every link of plant growth and feel the vigorous vitality of plant growth.

The hustle and bustle of city life will make us physically and mentally exhausted. Leaving the city and getting close to nature will relax us. This also provides us with an opportunity to start a business. The happy farm we promote will provide a leisurely and comfortable environment, which can make people feel the charm of nature, and it is also a fresh experience, which can make people feel happy and release pressure.

The aim of our company is to serve the people wholeheartedly, so that customers can truly feel the fun and bring the greatest benefits to consumers. We are committed to making modern white-collar workers experience rural customs, feel different feelings and make the farm materialized. We can let modern urbanites experience the pleasure of farming and let people eat their own food.

Products/services

Happy Farm is an entity business entertainment project based on QQ farm games. In leisure and entertainment, our consumer plays the role of a farm operator, completing the whole process from purchasing seeds to farming, watering, fertilizing, spraying pesticides, harvesting fruits, selling to the market. Interesting crop growth process simulation allows players to feel the fun of "crop planting" while operating the farm. In the game, most of the actions that players can perform on their own crops can also be performed on friends' crops. Therefore, players can become "good people" who are charitable and can also become "big villains" who specialize in destruction and plunder. Of course, we will also provide consumers with more consumer services. For example, we will remind them to collect vegetables in time, manage the collection on their behalf, and taste the fruits that other customers have not picked in time.

In QQ farm, planting different crops according to different grades can maximize the income and earn more money. The higher the grade, the more money the crops earn. Of course, we will also return some cash to consumers as an encouragement. Consumers can decide to experience the fruits of their labor, or they can sell them to us, and then we can sell them to farmers to earn the difference.

Our company plans to launch four major services. The first business is planting. Customers can rent the land of our company and grow their favorite vegetables, fruits and flowers on it. In their spare time, they can farm on their own farms, harvest when they are ripe, and enjoy the joy of harvest and the sweetness of fruits. If they can't take care of you because of their busy work, our company will also have full-time staff to take care of you, just charge a certain service fee. The second business is stealing vegetables, that is, customers can steal vegetables in the vegetable garden set up by our company after buying tickets, avoid the police search played by the staff, and sell the stolen results to customers at half the market price. Of course, if they are caught unfortunately, they should also accept the corresponding punishment, experience the wonderful stimulation of stealing vegetables, and vent their work pressure and unhappiness to the fullest. The third item is the green catering business. The vegetables harvested by customers can be made into dishes for free, and some other dishes and drinks are provided for a fee. Considering that most customers will drive to the farm by themselves, the restaurant does not provide drinks for safety reasons. The fourth business, such as bonfire party, camping, barbecue and other auxiliary businesses, increases the entertainment of the farm, makes customers have fun and be a happy farmer. Our project will continue to improve in development, open up a broader market and establish a core. So as to promote the better development of our farm.

prospect

Considering the surrounding environment and operating costs, the company will be located in Xiaoshan, Hangzhou, Zhejiang Province, with a limited responsibility system. At the beginning of the company's establishment, it is planned to adopt a linear functional organization form. The company will establish its own website and make full use of modern management mode to manage the company.

The company will use comprehensive methods such as salary incentive and performance management to select talents, maintain quality service and establish a good reputation. Taking the revitalization of Xiaoshan's economy as its own responsibility, we will combine the company's development with regional development to achieve mutual benefit and win-win results.

With the smooth development of the company's business and growing strength, the company will expand to surrounding areas, set up branches in cities and regions with large market demand, and open up new markets.

Chapter III Industry and Market Analysis

market analysis

At present, white-collar workers are under great work pressure and lack active and healthy entertainment activities. In the long run, their physical fitness will get worse and worse, their pressure will not be released, and their work efficiency will become lower and lower. This vicious circle will be detrimental to their physical and mental health for a long time. The establishment of Happy Farm just solved this problem. You can not only enjoy nature, but also relax at work and experience the fun of growing vegetables. At the same time, the current farm industry is not perfect and there is a lot of room for development.

Opponent analysis

Existing competitors

As our biggest competitor, farmhouse music also embodies the characteristics of farmhouse music, but our biggest difference is that our main project is that customers can cultivate their own fields, which is different from farmhouse music to a great extent and enhances our competitiveness.

Potential competitors

If Happy Farm operates well, there will inevitably be many market imitators in the market, so if you want to raise your entry threshold, you can prevent some competitors from entering. We have our own characteristics in our own business projects, which are not easy to imitate and can effectively avoid potential competitors from entering substitutes.

The substitutes are mainly modern entertainment projects, but compared with these projects, we are more conducive to physical and mental health, and consumers can exercise themselves while being close to nature. In this way, we can keep healthy better than substitutes.

Consumer analysis.

Major customers, positioning white-collar workers and executives.

Nowadays, the pressure of work is increasing, but the satisfaction of leisure and entertainment projects that can really relax people is not very high. Compared with going to bars and shopping malls on weekends, Happy Farm can provide a new type of stress release project. In this way, you can enjoy a relaxed mood after working in a busy city. Young white-collar workers are pursuing various ways to release stress, but they certainly have never experienced stealing vegetables from the farm, nor have they experienced the excitement and excitement.

Most students (mainly college students)

For most of them, the countryside has become very far away. Usually, they may hear stories about the countryside from their parents or elders, but they have never experienced the life in the countryside. Now Happy Farm provides them with this stage. They only need 1-2 days, and they can reflect the rural life with their classmates and friends and enjoy the delicious food with rural characteristics. If they still want to, just wait for the camping barbecue in the evening.

retiree

After retirement, life becomes boring. There is a lot of space in the city, but there is little room for retired people. Can you still enjoy the fast-paced life in the city? Now our happy farm provides a stage to get close to nature. On weekends, we can spend a wonderful day with the children of Happy Farm. We provide a place to grow vegetables, flowers or trees, which can really relax people and help their health.

Chapter IV Company Strategy

Corporate culture: To be a happy farmer for a healthy and beautiful life.

We are market leaders. We are enterprising and fearless. We dare to think creatively and act quickly to survive and create wealth in this challenging market. We constantly challenge the status quo. We have great courage and enthusiasm to learn from the best people and do better. The customers on our farm are the final judges of our work. Therefore, we always put the interests of our customers first.

Company strategy: to become the leader of the emerging happy farm service industry.

In order to achieve the ultimate goal-to become the leader of the emerging happy farm industry. In the initial stage, the company implemented the following strategies:

Target of the first stage: the production date, which belongs to the company at this stage, has done a good job in site selection. The main purpose of service in this period is to push our products to domestic and foreign markets, occupy more market share and establish a good corporate image of the company, which is the main purpose of the company's initial market competition. To this end, we have formulated a marketing strategy. In the aspect of market development: using differentiated services to develop Hangzhou market. The market has been subdivided and the corresponding products and services have been provided, so I won't go into details here.

In terms of products and services: implement the forward integration strategy. Get the high added value of deep processing of the original finished products, and form a unified economic union, such as: while planting vegetables and flowers, the products produced by this business are used as raw materials for service projects such as bonfire parties, camping, barbecue, farm dishes (which can be cooked by themselves). Through forward integration, we can get a high surplus when selling our own products and make more competitive prices for our products.

Through the implementation of the above strategies, we will establish a good image of Hangzhou within one year, do a good job in business promotion and lay a solid foundation for the next stage.

The second stage goal: At this stage, the company enters the growth stage, and the company should make full use of the previous achievements, learn the successful service experience during the investment period, and improve the service quality; Do a good job in the management and operation of the enterprise and recover the cost in the second or third year. Do business innovation and business expansion according to the changes of consumer demand, so as to enhance market competitiveness, occupy a higher market position, and prepare for the next goal from the market and funds.

First of all, we must realize that quality service is very important. We are ahead of other competitors in Hangzhou, which is also the key point for our Happy Farm to win consumers. Therefore, it is necessary to fully introduce advanced service standards and service experience in the same industry, and at the same time make its own characteristics according to its own situation, forming its own cultural characteristics that are different from other similar companies; The other point is to explore the potential of the existing product market portfolio by strengthening and maintaining its competitive position; When it matures, we should strive to expand its growth and profitability, do a good job in the brand of the original business, and at the same time develop new business, develop new customer groups and increase profit sources for the enterprise. It will take two or three years to recover the cost. Do business innovation and business expansion according to the changes of consumer demand, so as to enhance market competitiveness, occupy a higher market position, and prepare for the next goal from the market and funds.

Target of the third stage: At this stage, the company has entered a mature stage. After the investment period and development period, the company's products and services have made great progress and development in terms of product quality, performance and service. It has laid a good foundation for the mature development of the company. After entering the mature period, the types of products and services have begun to take shape, and the company's management has become increasingly mature, enjoying a certain reputation in the market. Therefore, the principle of service strategy at this stage is "to consolidate and expand the achievements with first-class service".

While maintaining the products and services in the previous stage, we will continue to learn from the successful service experience in the investment period and development period to improve service quality and create better services. At the same time, we will do pre-publicity for the launch of new products and services. To adapt to the market demand of keeping pace with the times. Provide better service for consumers.

Do a good job in market expansion; Because the local market in Hangzhou is saturated or the market potential is not great, the next work will focus on the comparative analysis of other target cities, find out the most suitable investment cities, and use the existing brand advantages and experience to open up new markets.

At the same time, I want to do something related in Hangzhou. Public welfare undertakings are not only for social welfare and contribution, but also for promoting the company, establishing a good public image and enhancing brand value.

After the completion of the three major goals, a new round of five-year planning and strategic goal planning will be carried out.

Chapter V Marketing Strategy

First, brand strategy

Our brand model is diversified and multi-brand. Extend our brand to similar industries, such as green products and tourism. Brand similarity should be clearly defined, and ultimately seek the maximization of our brand value.

Second, the marketing strategy

(1) price strategy:

Our land lease price is 20 yuan/m2/year, which is lower than others' 40 yuan/m2/year, which is convenient for new experience customers to accept and for experience customers to choose us. Secondly, we provide more perfect and better service products, and the price is lower than others. Our price is lower than theirs, so it will be more cost-effective and more attractive to consumers.

(2) Promotion strategy

1). Advertisement:

In the initial stage, the company will focus on online and print media publicity, and through our sharing with the experiencers, we will attract white-collar workers with great pressure and emotional fluctuations to experience and promote in this field.

A. Corporate image advertising

Publish well-made corporate image advertisements in mass media and professional media. Advertising strives to convey information accurately, and at the same time, with written reports, it will achieve better results.

B. Brand advertising

Brand advertising can be carried out through various channels. Radio and television advertising information transmission time is short, which can be used to improve awareness; Make use of newspapers and magazines to do some meaningful and high-grade advertisements to enhance the brand image.

C. service advertising

Through newspapers, magazines and other print media, mainly our team service magazine, we can make some unforgettable print advertisements and quickly enhance the popularity of our products.

2). Online publicity:

Make videos of all kinds of wonderful activities, upload sharing websites such as Tudou and Renren, and go to Baidu with good traffic.

Sohu and other websites advertise on high-traffic platforms such as "QQ Group" and "Baidu Post Bar" and actively promote them.

3). Field publicity:

Distribute leaflets on the ground, post advertisements on community billboards, etc. And recruit certain agents in colleges and universities to develop and promote college students' customers.

Chapter VI Company Management

organization structure

Department responsibilities:

Board of Directors:

It is composed of major shareholders of the company and belongs to the decision-making level. Responsible for formulating the overall development strategy of the company and appointing the general manager.

General manager:

Formulate and implement the overall strategy of the company. Lead the formulation of the company's development strategy, make adjustments according to the changes of internal and external environment, organize the implementation of the company's overall strategy, explore market opportunities, and lead innovation and change. Formulate and implement the company's annual business plan, supervise and control the implementation process of the business plan, take full responsibility for the results, establish good communication channels, be responsible for maintaining good communication with the board of directors, and report the business strategy to the board of directors regularly.

Major issues, such as leading the company's social public relations activities, establishing a good corporate image, taking the lead in establishing good internal communication channels, coordinating the relationship between departments, presiding over the daily operation of the company, and leading the competent departments such as human resources department, finance department, investment management department and office to carry out their work.

Human resources department:

1, daily affairs management of the company;

2. The company's human resources allocation, such as personnel recruitment, training, performance appraisal, salary, welfare, etc. Finance department:

1, responsible for financial management and providing financial data and financial analysis for the general manager;

2. Put forward the fund management and use plan to raise funds for the company's reinvestment;

3. Put forward the distribution plan and implementation plan of the company's surplus profits;

4. Manage daily accounting work, cash flow and cost control.

Marketing department:

1. Ensure the completion of various functions, plans and objectives formulated by the company for this department, and assist the company to complete the overall strategy and objectives.

2. Be responsible for formulating and constantly improving the work plan of this department, and supervise and guide its implementation to ensure its correct implementation.

3. According to the company's business strategy, formulate and effectively implement the marketing plan, implement the marketing strategy, and achieve the marketing objectives set by the company.

4. Track market trends and other market information, and report to the top management or general manager in time.

5. Help customers and meet the requirements of their product design and packaging scheme and HSF, and complete the requirements specified by customers in time.

6. Supervise the work of the department, ensure and continuously improve customer satisfaction, and establish a good cooperative relationship.

7. Participate in customer comments/inquiries, seek/study solutions, enhance communication and interaction, and achieve a win-win situation.

8. As a direct window for the company to communicate with customers, feedback customers in time and coordinate the communication between the company's production and customers.

9. Be responsible for reviewing sales documents and sales statistics.

In short, we must ensure the number of visitors to the "Happy Farm".

Director of Happy Farm:

In charge of the main business of planting vegetables, stealing flowers and trees, providing guidance for tourists to grow vegetables and helping tourists to take care of vegetables.

Head of Entertainment Business Department:

Responsible for managing other entertainment businesses except "Happy Farm" business, including barbecues, camping, bonfire parties, restaurants, etc.

Personnel arrangement in the first year of enterprise establishment

Chapter VII Analysis of Investment and Capital Stock Structure and Scale

The registered capital of the farm is 500,000 yuan, and the share capital structure and scale are as follows:

Application of initial funds

1, farm registration (various certificates, licenses, registration) fee: 50,000 yuan;

2. The farm land rent is 200,000 yuan, covering an area of 1 10,000 mu;

3. Farm decoration expenses (including all equipment): 50,000 yuan;

4. Pre-advertising and media promotion expenses: 5,000 yuan

The above 1 ~ 4 * * is 305,000 yuan, and the rest195,000 yuan is used for working capital.

Chapter 8 12 Financial Forecast and Analysis of Farm Quarterly Income Statement

Prepared by: March xxx Farm Unit: xx Yuan

Farm quarterly income statement 12

Prepared by: March xxx Farm Unit: xx Yuan

Chapter 9 Opportunities and Risk Opportunities:

Because of the popularity of QQ farm now, both old people and children are playing and enjoying it, so the prospect is quite good. This project can be materialized on the farm, so that busy working girl can breathe the fresh air in the suburbs and receive the fruits of his own labor.

The market is still relatively blank and the competition is relatively less fierce.

Risk:

Capital risk

In the early stage of starting a business, capital risk will always accompany entrepreneurs. Whether there is enough money to start a farm is the first problem to be faced. After the establishment of Eco-Plaza, we must consider whether there is enough liquidity to support its daily operation. For the start-up eco-plaza, if the cash flow of the eco-plaza is interrupted for several months or for other reasons, it will bring us great threats. The initial shortage of funds may seriously affect the expansion of business, and even miss business opportunities and have to close down. In addition, if there is no broad financing channel, the farm plan can only be empty talk.

Poor social resources

Farm creation, market development, product promotion and other work all need to mobilize social resources, and we will feel very hard in this respect. Usually, you should take part in various social practice activities and expand your interpersonal range. Before starting a business, you can work in related industries for a period of time, and through this platform, you can accumulate contacts for your future business.

Managing risk

Ecological Plaza needs not only excellent technology, but also the ability of financial management, marketing, communication and management. To succeed in starting a business, you need technology and management ability. This can start from partnership, family business or virtual shop to exercise entrepreneurial ability, or hire professional managers to take charge of the daily operation of the enterprise. Our lack of experience in the initial stage of starting a business will increase management risks.

Lack of entrepreneurial skills

When the business plan is put into practice, we will find ourselves lacking in entrepreneurial ability. So we decided: on the one hand, to apply for a job or practice in an enterprise and accumulate relevant management and marketing experience; On the other hand, actively participate in entrepreneurship training, accumulate entrepreneurial knowledge, receive professional guidance, and improve the success rate of entrepreneurship.

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