1. Strong interactivity: In the new media era, information dissemination channels are diversified, and audiences can participate in the communication system independently, which is highly interactive.
2. Information carrying function of Shanghai quantification and information fragmentation: With powerful technical means, new media can store Shanghai quantification information on the platform in a short and concise form, and information dissemination is fragmented.
3. Resource availability: On the Internet, for example, Baidu Library and Youku Video are a resource sharing platform regardless of region, industry and age, and users can upload and download Internet resources.
4. Application and multimedia support of hypertext and hyperlink: New media supports various file formats, and hypertext and hyperlink enable netizens to use network resources conveniently and quickly.
5. Personalization and initiative: Internet users can actively search the information content they are interested in according to their own preferences, which is basically not limited by time and space and has a high degree of personalization.
6. Virtual communities: Social networks developed after the rise of the Internet. It is to establish a virtual information dissemination environment on the Internet, and users form a virtual community.
New media is a new media form under the new technical support system, such as digital magazines, digital newspapers, digital broadcasting, mobile phone short messages, mobile TV, network, desktop windows, digital TV, digital movies, touch media and so on. Compared with newspapers, outdoor, radio and television, new media is vividly called "the fifth media".
The use of digital technology and network technology, through the Internet, broadband local area network, wireless communication network, satellites and other channels, as well as computers, mobile phones, digital TV sets and other terminals, to provide users with information and entertainment services.
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Extended data:
Compared with traditional media, new media is a new media form developed after newspapers, radio, television and other traditional media. It uses digital technology, network technology and mobile technology to provide users with information and entertainment through Internet, wireless communication network, wired network and other channels, as well as computers, mobile phones, digital TV and other terminals.
Media is a valuable information carrier. The carrier has a certain audience, the time of information transmission, the conditions of transmission, and the spatial conditions of transmitting the psychological reaction of the audience. These integrations form the basic value of media. This carrier has its own value, the value of information itself, * * * and the value of completing the existence of media are the same.
This is also the existence value of the media. Even if the new scientific and technological progress has a certain audience in concept and form, the cost of media is far higher than the commercial benefits brought by the audience, and the effective value of media cannot be formed.
Effect is a causal phenomenon formed by factors and results in a certain environment. New media must have the characteristics of forming specific effects. In other words, new media must have the characteristics of forming an update effect. New media must have factors that affect people's visual or auditory reactions in a specific time and area, thus leading to corresponding results.
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