--Hard Start In 1987, the predecessor of Wahaha--Hangzhou school enterprise distribution department was established, Wahaha founder Zong Qinghou led two retired teachers, relying on 140,000 yuan borrowed money, relying on the sale of people's soft drinks, ice pops and stationery paper to earn a penny a penny to start a business; the second year for others to process the oral fluid In the third year, the establishment of Hangzhou Wahaha Nutritional Food Factory, the development and production of traditional Chinese medicine dietary therapy "medicine and food" theory as the guiding ideology, to solve the problem of children do not want to eat the Wahaha children's nutritional oral liquid, relying on the exact effect, relying on the "drink the Wahaha, eating is fragrant" advertisement, the product hit the spotlight, and became popular in the country. 1990, the start-up of the three years of the Wahaha output has exceeded the 100 million yuan mark, completed the initial primitive accumulation, the first year of the Wahaha business. The initial primitive accumulation, the economic miracle occurred in the small school garden began to attract widespread attention from society and all levels of government

--Historical turn in 1991 in Hangzhou City, under the support of only more than 100 employees, but has more than 60 million yuan in bank deposits Wahaha Nutritional Foods Factory, the determination to 80 million yuan price merger and acquisition. The cost of 80 million yuan paid merger of more than 60,000 square meters of plant, more than 2,000 employees, and has been insolvent one of the backbone enterprises of the national canned food production in Hangzhou Canned Food Factory, the establishment of Hangzhou Wahaha Group Company. Since then Wahaha gradually began to enter the scale of operation.

--The light of the west in 1994, wahaha into the counterpart to support the construction of the three gorges reservoir area immigrants, merger of three special hardship enterprises in Fuling, the formation of wahaha Fuling branch, with mature products, mature technology, mature market, supplemented by strong financial strength and wahaha inherent brand advantages, so that the company in Fuling At one fell swoop, the situation opened up, the output value of profits and taxes increased rapidly year after year, becoming one of the largest counterpart enterprises in the Three Gorges Reservoir area, and ranking among the top 50 industrial enterprises in Chongqing Municipality.

Since 1997, on the basis of the success of Fuling in the west, Wahaha has made further efforts to establish more than 40 holding subsidiaries in Yichang of Hubei, the Three Gorges Dam area, Hong'an of Hubei, a national poverty-stricken area, Guangyuan of Sichuan, Jingyu of Jilin, and 26 provinces and cities, such as Shenyang, Changsha, Tianjin, Gaobeidian of Hebei, Chaohu of Anhui, etc., which have achieved good economic benefits, and the output value of foreign subsidiaries accounted for nearly half of the entire Nearly half of the group's output value, not only to drive the local economic development of the "locomotive", but also to make Wahaha realize the sale of real estate, the development of China's largest and strongest beverage enterprises, a "win-win", to achieve the purpose of mutual benefit.

Wahaha's work of counterpart support and counterpart poverty alleviation has been recognized and appreciated by the CPC Central Committee and the State Council, and the central leading comrades have visited and inspected the company.

--Strategic cooperation In 1996, the company used part of its fixed assets as investment to establish five joint ventures with foreign parties such as France Danone Group, one of the world's top 500 companies and the world's sixth largest food and beverage industry, and insisted on joint ventures and non-branding, with the Chinese party having full control over the operation and management of the company, and introduced one-time foreign investment of 45 million U.S. dollars, and successively received support from Germany, the United States, Italy, the United States and the United States. Successively from Germany, the United States, Italy, Japan, Canada and other countries to introduce a large number of nineties with the world's advanced level of production lines, through the introduction of capital and technology, the development of national brands, Wahaha once again stepped into a high-speed development of the fast lane.

--Challenge two music in 1998, Wahaha after more than a decade of experience, feel their wings have been abundant, has the conditions to compete with the world's big brands, after two years of careful development, launched "Chinese people's own cola--" Wahaha very cola. After more than two years of careful development, Wahaha launched "Chinese people's own cola - Wahaha Very Cola", which took the initiative to carry the flag of national industry in the beverage industry and challenged the international big brands. Since it was put into production in May, 1998, Very Cola has risen suddenly, and its annual production and sales volume has exceeded 600,000 tons, forming a three-pronged trend with Coca-Cola and Pepsi, breaking the prophecy of some people that "Very Cola must be killed" and "Very Cola is very ridiculous" when Very Cola was launched into the market, and breaking the myth that Coca-Cola is invincible, and encouraging the courage and confidence of the majority of national brands to participate in the international competition. The company has also broken the myth of Coca-Cola's invincibility and encouraged the courage and confidence of national brands to participate in international competition.

The success of the development and promotion of Very Cola has further stabilized the cornerstone of Wahaha's development, increased its popularity and reputation, and opened up a brand-new field for Wahaha's development in the new century.

--Diversified development in 2002, Wahaha continue to uphold the majority of Chinese children and teenagers to bring health and joy of the corporate purpose, chose the children's clothing industry closely related to the children's life and growth as the starting point for cross-industry development. The introduction of Europe and the United States design talent, first-class equipment, first-class design, first-class fabrics, a high starting point into the children's clothing industry, according to the international "environmental standards," the organization of production, and to take the way of zero joining fee to attract national merchants to join the first batch of 800 children's clothing stores in the country, becoming one of China's largest children's clothing brands, initially showing the Wahaha cross-sectoral operation of the confidence and determination to create a new pivot point for the development of enterprises to further diversify into the children's clothing industry, the development of the children's clothing industry as a starting point. It has laid the foundation for creating a new fulcrum of development and further advancing to a diversified enterprise.

--Three times of entrepreneurship into the new century, Wahaha has had a strong product independent research and development capabilities and technological innovation, under the protection of strong capital, through the introduction of the most advanced international production equipment and technology, digestion, absorption, and re-innovation, so that the company has a strong core competitiveness. At the same time, through the independent development of Nutrition Express and other series of innovative products, wide sales, to achieve scientific development, the leading position in the industry is becoming more and more solid. At present, Wahaha is constantly expanding the scale of investment, continuous independent innovation, and stride forward to the goal of the world's top 500 enterprises!