First of all, the promotion of China UnionPay Express itself is not strong enough. The developers of China UnionPay Express spend less time on publicity. I had never heard of such a software before I went to college. Later, I downloaded it, because the school bus asked us to use China UnionPay Express to pay for the ride, so I was forced to download it at that time. I didn't take the time to learn about this software, let alone use it, because few stores supported China UnionPay Express Payment when I went out. Later, the school bus canceled this regulation, and China UnionPay Express was directly uninstalled by me, because I didn't need a software that occupied memory in vain, and there were many people who thought the same way, which made China UnionPay Express unable to open the market of eating, drinking and having fun and improve its popularity.

Secondly, as a mobile payment software, China UnionPay Express is not competitive enough in the market. At present, the most popular mobile payment software on the market should be Alipay and WeChat, both of which have their own unique advantages. Wechat is a chat software that many people love. Its main function is communication, and mobile payment is just one of its China kinetic energy. In addition to WeChat, Alipay also occupies a large market, and Alipay has many functions, which can not only be used to pay for shopping, among which ANT FOREST and Ant Manor are very popular small programs, so China UnionPay Express does not seem to have much advantage in front of WeChat Alipay.

Finally, in modern society, it is very important to seize the opportunity in advance and be the first person to eat crabs. Alipay was established on February 8, 2004 and is still in the process of improvement. It is developing rapidly. China UnionPay Express Cloud was launched by China UnionPay on February 17+ 1 1. This is because people are used to using Alipay, which can meet people's daily needs, so the emergence of China UnionPay Express cannot attract much attention.

In fact, China UnionPay Express itself has certain unique advantages, but the advantages have not yet expanded to the point where people are familiar with it. Given some time, it should be able to develop slowly.