First, the copy of the information flow advertisement

is actually the title of the article. Everyone should have heard of the "title party". If it is simply to get more traffic, the title party must be a good way. It can grasp the user's psychology and win the eye. Of course, the sentence should be refined.

For example, a beverage shop is inviting to join. Generally speaking, "the best tea shop is inviting investment to join"; And the title party will say: "The secret of how the owner of tea shop made millions after 1991s". You can make more use of numbers and follow social hotspots.

of course, if the title is too exaggerated, there will be problems with the back-end transformation. Therefore, Xiao Bian suggested that the creativity of copywriting and the promotion goal must be consistent. For example, if the title of the previous edition is changed to "The secret of the post-91 s young man's monthly income of one million", it is basically not associated with an investment advertisement, and many people will go for the secret, which leads to a large number of invalid clicks.

second, the choice of advertising form

is usually divided into four forms:

1. Copywriting+big picture 2. Copywriting+group picture

3. Copywriting+video

3. Landing page

The closer to the news picture, the better. In addition to video advertisements and direct downloading of apps, other forms will jump to the landing page. Therefore, whether the transformation effect is good or not, Xiao Bian thinks that the design of landing page is very important.

the following points are briefly summarized:

1. The landing page should be highly matched with the front-end advertising copy and pictures

2. The first screen should show important information of the product (including preferential information)

3. The first screen should have obvious guidance for users to leave information

4. The screen should be beautiful, the theme should be clear, and the page length should be ≤3 screens.