according to the market user's dietary preferences, the speed of food, product quality and taste and other factors to consider
The second tip: optimize the store name, take care of the double classification
Change the store name:
The name of the takeaway store to the brand word + category word + business district name
Change the classification
The store classification will directly affect the exposure to the conversion of the scene ranking score and the activities that can be signed up for. p>
Store categorization directly affects exposure, in-store conversions, scenario ranking scores, and events you can sign up for.
He chose the business district with the largest market share in the main classification of the store, which is more conducive to expanding the target audience, thus enhancing the conversion and exposure to the store; at least let the customer first know what they are selling, before acquiring accurate customers, thus enhancing the conversion rate of the order, so as not to waste the cost of promotion. The benefit of dual-categorization is that it can enhance the exposure of the store, as well as the search traffic, as well as the ability to sign up for breakfast time activities and the flow of traffic display inside the preferred for you.
The 12 tips for takeaway operations, have you learned them yet?
The third technique: optimize the product copy design, enhance the conversion of the order
All products are configured with product details;
Optimization of the product name, not only to highlight the characteristics of the product but also the name of the easy to understand;
The product description, brief and concise to highlight the product features.
The fourth technique: the opening activities designed to fully promote the single volume
How to enter the "for you to choose" broken ceramic tile traffic area?
The opening of the early days to quickly achieve sales breakthrough, and realize the gradual increase in the single volume, in order to enter the preferred for you, so as to obtain greater exposure to the platform. You can try the method: configure the creation of activities such as large amount of full reduction, new customer reduction, reduction of delivery fee, buy and give promotions, etc., to improve the comprehensive quality score of the store.
How to improve customer entry and order volume:
1. In terms of product design, set up a variety of diversion products to pull up the single volume; such as 0.3 yuan popular bombing sausage, set to discount products, limited to 1;
2. At the same time, configure a large amount of full-reduced promotional activities;
3. The store new customers to reduce the amount of 1 yuan, and the actual payment of 1 yuan back to the $5 merchant Vouchers; (to ensure that each customer can get a voucher, to enhance the secondary repurchase rate);
4. xx yuan full of xx products for free (to enhance the unit price, to encourage customers to make up a single);
5. gift promotions (to push the high gross profit products);
6. Payment invoices, starting from $ 0 (the purpose of expanding the audience, to attract high-quality consumption of customers into the store)
7. Order minus delivery fee.
Preliminary basically configured a variety of promotional forms, the purpose is to enhance the ranking of the overall score.
The 12 tips of takeaway operation, have you learned?
The fifth skill: omni-channel promotion + dine-in diversion to achieve a single-volume sprint
Polished the product, do a good job of the operation of the online store, and cultivate the content, the next step is to vigorously promote it. In order to quickly realize the single-volume sprint, such as: store push, ground push, circle of friends promotion, micro letter group promotion, at the same time through the site to give small dishes to encourage customers to collect the store, but also through precision marketing to fans of the customer coupons to comprehensive pull up the single-volume. Good product + operation + promotion, so that the store single volume is spiraling daily increase.
Sixth skill: timely open seven-day ranking weighted
Seventh skill: through the group single pull turnover
Whether it is a large group single or a small group single, its contribution to the integrated gross margin is much greater than the loose single. Designed a lot of double meals, high-grade threshold reduction, and through the publicity of the enterprise ground push and other ways to pull up the sales of the group single, so as to enhance the store's comprehensive gross profit.
The eighth tip: 3 small measures to improve the speed of food delivery
1. two lines out of the food, the speed is much faster;
2. the action of the early preparation are done in advance;
3. the dining area is divided into zones.