Pot noodle bar is a Chinese fast food franchise chain project based on casserole noodles launched by Shanghai Old Mill Catering Group in 2006. From the first day of its birth, Pot Noodle Bar has been constantly trying to seek inspiration for transformation, integrating local tastes, and creating dozens of dishes for guests to choose from, including four series: Huimian Noodles, Hui Noodle, Mixed Noodles, Baked Noodles/Rice, forming a product system that blindly eats all kinds of noodles.

In the production process, the pot noodle bar adopts innovative "four efforts": noodle art, soup technique, halogen method and pot cooking, and presents "pot-flavored noodles" to consumers from the stove to the dining table.

The development of hot pot noodle bar has gone through three stages:

The first stage: 2006 -2009

In June, 2006, Shanghai Chang 'an Road Store opened, which marked the birth of the brand of pot and noodle bar.

Positioning: small fast food restaurant

Per capita consumption: 12- 15 yuan.

Main achievements: franchise chain network has been formed rapidly.

Stage 2: 20 10-20 13

On March 20 10, Wujiang road store in Shanghai opened, which marked the brand upgrade of the pot noodle bar.

Positioning: high-end noodle restaurant

Per capita consumption: 22-25 yuan

Main achievements: the central kitchen and logistics system have been established, and a perfect brand system has been built.

The third stage: from 20 14.

At the beginning of 20 14, Shanghai Jinhongqiao Store opened, marking the entry of "Shang Ling Edition" pot cover noodles into the mainstream business circle of first-and second-tier cities.

Positioning: a trendy noodle restaurant embracing Internet thinking

Per capita consumption: around 32 yuan.

Main achievements: From then on, the noodle bar entered the high-speed development stage of "double edition and double positioning".

Pot noodle bar is an agent and single store in the national development zone, and currently there are nearly 100 franchise stores in the country.

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"Original Cooking" is a high-end catering brand with innovative catering mode, which was founded by Wu Jiabin, the founder of the old mill, on 20 14.

Originated from the love of catering, "Original Cooking" takes the original flavor and true colors of ingredients as the pursuit of the highest level of food, intercepts the healthiest cooking method "steaming" from 24 traditional cooking techniques of China catering, and carries out scientific and technological innovation. It uses high-temperature steam to instantly heat, quickly lock the nutrition of food and restore the original characteristics and flavor of food. It has realized a brand-new catering mode of "moving" the steamer from the kitchen to the restaurant, allowing diners to witness the whole process of food from raw to cooked and deduce a unique food experience. This change subverts the traditional concept of catering and is a milestone.

"Original cooking" started from an experimental concept, and in just a few years, it has grown into a brand widely concerned by investors, because it has high-quality genes: simple but not suitable for imitation, innate originality, "delicious" and healthy, standardized and reproducible, and enduring. From the end of 20 10, the diners in the old mill spent more than four years, and after many experiments, failures, experiences and investigations, they finally achieved the subversive "original cooking" project we see today. 20 10-2065 438+02 June 2065 438+00, Maifanshi Mama Hot Pot was developed with the idea of steam hot pot. From 20 12 to 20 13, a multifunctional steam chafing dish integrating steaming, roasting and rinsing was developed. In 20 14, a computer-controlled intelligent impromptu steamer was developed, which was transformed from a laboratory into an experience store, widely recognized and achieved great success. Old mill

Old Mill is a small restaurant chain that uses automatic tofu machine to produce tofu and soybean milk. From June, 5438 to February, 2000, founder Wu Jiabin opened the first tofu shop on a small road in Zhabei District, Shanghai with a small stainless steel automatic tofu machine invented by himself. After that, it quickly spread throughout Shanghai, and the business was very hot. In 200 1 year, it won the title of "4050 Project" in Shanghai, and became a member of China Chain Store & Franchise Association in the same year, becoming a well-known small restaurant chain enterprise in China.