Scientific design and good vi design are quick ways to spread enterprise ideas, establish enterprise popularity and shape enterprise image.
Enterprise VI design is not a symbolic operation of machinery, but a vivid expression with enterprise concept as its connotation. Therefore, enterprise VI design should reflect the business philosophy of the enterprise from multiple angles and in all directions.
Enterprise VI design is not a designer's whimsy, but needs strong feasibility. If the implementation is too troublesome, or the implementation is affected by high cost, even the best enterprise VI design will become a castle in the air and an armchair strategist because it is difficult to implement.
Enterprise VI design procedures can be roughly divided into the following four stages:
① Preparation stage:
Set up enterprise VI design team
Understand and digest the enterprise concept and determine the basic form of VI design of the whole enterprise.
Collect relevant information for comparison.
The preparation of enterprise VI design should start with the establishment of a special working group, composed of people with their own strengths. The number is small, but it is lean and pragmatic. Generally speaking, it should be held by the senior person in charge of the enterprise. Because this person has a more thorough understanding of the enterprise's own situation than ordinary managers and designers, and has a stronger macro-grasp ability. Other members are mainly people from various specialized industries, mainly artists, supplemented by marketers and market researchers. If conditions permit, professionals from aesthetics, psychology and other disciplines are also invited to participate in some design work.
② vi design and development stage of enterprise.
Basic element design
Application element design
After the establishment of the enterprise VI design team, we should first fully understand and digest the business philosophy of the enterprise, thoroughly understand the spirit of the enterprise philosophy, and find the corresponding combination point with the enterprise VI design. This work depends on the full communication between VI designers and enterprises.
After everything is ready, the enterprise VI design team can enter the specific design stage.
③ feedback correction stage
Investigate and correct feedback
Modify and finalize the design
After the enterprise VI design is basically finalized, it is necessary to conduct a large-scale investigation through a certain number of information feedback from different levels of research objects to test the details of the enterprise VI design.
④ Prepare enterprise VI manual.
Compiling enterprise VI manual is the last stage of enterprise VI design.
After the above process, a rich and profound enterprise vi design manual was born. Such an enterprise vi design manual will play an active and effective role in standardizing the internal operation and team cohesion of the enterprise and gaining an advantage in the external market competition.