Cake Shop Marketing Planning Scheme Template (Complete Book)
In order to ensure that things or work are carried out in a scientific and orderly manner, it is often necessary to make a scheme in advance according to specific conditions, and the content and form of the scheme should be carried out around the theme, so as to finally achieve the expected effect and significance. What are the format and requirements of the scheme? The following is a cake shop marketing planning scheme template (Daquan) that I have compiled for you. Welcome to read and collect it.
First, product preparation
The celebration lasts for three days. In order to ensure the product supply during the celebration, the cake shop makes preparations from two aspects: product quantity and product type according to its own situation.
during the celebration period, large-scale preferential activities will inevitably lead to a sharp increase in sales. According to the long storage time of cakes such as biscuits, Sanweiqi began to place orders 11 days in advance to produce such products to ensure the supply.
customers mostly choose economical products. according to this situation, when preparing products, the proportion of cakes, toast and freshly baked products is half, so as to meet the consumption needs of customers.
second, publicity and promotion
in terms of publicity and promotion, the cake shop carries out publicity and promotion from storefront posters, flags, storefront design, publicity pages and other aspects. According to this activity, a poster with the theme of "Warm Winter, Only Because of You" was designed. The poster introduced the preferential content of this activity in detail and hung in a prominent position in the store, which not only introduced the celebration content but also played a role in setting off the atmosphere. For the design of the store, lovely plush toys are arranged in the window position to create a warm atmosphere; Gifts from preferential activities were placed at the entrance of the store to attract customers to understand the preferential activities in the store.
it takes a lot of effort to distribute this promotion on the publicity page. In order to prevent people from forgetting the distribution time too early, the distribution of publicity pages begins 2-3 days before the event, and follows the principle of from far to near. At the last time of distribution, we will focus on the fixed groups such as nearby customers and shops along the street.
III. Personnel arrangement
Before personnel arrangement, the staff in the store should be trained first, so that they can be familiar with the activities of the store in detail and be able to use words accurately. According to the personnel arrangement, a special person is responsible for the special post. New employees can be responsible for the relatively simple bread post, and the experienced employees are responsible for the cake post and the sales of membership cards. In order to better set off the atmosphere, arrange a special person to be responsible for the in-store broadcasting and publicity, so that customers can know about the activities in the store through the stereo near the store.
IV. Activity Planning
This specific activity plan mainly attracts customers' consumption from the aspects of buy one get one free, vouchers, member recharge, etc.
1. Cash consumption bread will be returned to 21 yuan when the pastry is full in 31 yuan. Buy more and give more;
2. You can enjoy the buy one get one free activity when buying or booking birthday cakes in cash;
3. Members' top-up discount includes gifts such as exquisite cups and cartoon dolls, in addition to extra money. In order to stabilize customers and increase sales. ;