The word "micro-snack" comes from "WeChat snack bar", which refers to a small restaurant that uses WeChat platform for online ordering and payment services. This model is welcomed by young people because they like convenient, fast and fashionable consumption methods. Micro-food stores don't need a formal physical storefront, just publish store information and products on WeChat, and they can interact with consumers without thresholds. With the popularity of WeChat applet, micro-eating has gradually shifted to WeChat applet platform to provide a more convenient consumer experience.
The rise of micro-snacks has made the catering industry enter a "post-physical store" era. Traditional shops are facing more and more fierce competition, so many businesses have begun to turn to the micro-eating shop model. This model has the advantages of low production cost, flexible operation and more interaction with consumers, so it can meet the diversified and personalized needs of consumers. However, because the snack bar can't provide a solid dining environment and it is difficult to guarantee the quality of food, consumers need to choose carefully.
The phenomenon of nibbling has changed people's eating habits to some extent. Consumers are increasingly willing to learn about catering information through social media channels such as WeChat, and pay more attention to online word-of-mouth and product recommendation. At the same time, consumers can get more discounts and services in the snack bar, which intensifies consumers' trust and loyalty to the snack bar. It is expected that in the future, the micro-eating industry will continue to grow and become more popular.