Do you know the specific content of Jiang's "running away from home" advertising copy after the Spring Festival? After the Spring Festival, there is another wave of leaving home, leaving the warm and comfortable home and going to various cities to fight for their dreams.

On this occasion, the absent-minded Jiang made a set of poster advertising copy, telling the story of leaving his hometown once and now. Let's take a look at this set of poster copy:

I used to dream after leaving home, but now I just want to dream for five more minutes.

I used to live away from home, but now I will take two bites in a hurry.

Before leaving home, it was for the rush hour, but now it is for the morning rush hour.

Leaving home, once for poetry and distance, is now stuck in a square of my desk.

I used to leave home for variety, but now I eat very monotonous every day.

I used to leave home for the stars in the sea, but now my eyes are dim.

Leaving home is for the sake of going home, turning long-lost thoughts into a thank you.

Jiang's warm-hearted copywriting lies in its ability to grasp people's mood changes every time, such as the mood of "leaving home" after the Spring Festival, and the contrast between ideal and reality, so that people who leave home will have an emotional voice and enter their hearts.

Judging from the writing techniques of copywriting, Jiang Group's copywriting uses comparative techniques. There is a sharp contrast between the past and the present, showing the mood of people who have left their homes.

In addition, in the selection of pictures, it is also based on pictures from life, such as crowded subways and fast food. Close to life, it looks real, and it can drive the emotions of strangers.

Ye Xiaoyu copywriting, author of "New Media Copywriting and Communication", WeChat official account: Ye Xiaoyu Run Run (talkto520).

What is Jiang's "Early Know" advertising copy? Recently, around the theme of "early knowledge", Jiang made a set of intentional advertising copy, aiming to let you know that "life has no early knowledge, only today's wine, today's people." __

The specific contents of this poster copy are as follows:

_ If I had known that many people would never see each other again after separation, I should have said what I swallowed back and given me the hug I deserved.

_ _ If I had known, it would be difficult for old classmates to get together again. Tell more stories and invite new and old friends after lights out in the dormitory. __

Early know, look at the depth of love in the future, we should grasp each other's best age, there is no need to seal their feelings in front of each other. __

If I know, I will never forget what I think. I didn't have to cater to the public's eyes at first. Even if I failed, I at least did myself.

_ If I had known that the middle-aged crisis was coming quietly, I wouldn't have been confined to the law of commuting. At least I didn't miss the scenery by wandering around. _

_ If I had known that opportunities were always fleeting, I shouldn't have let my thirst for knowledge expire, let alone drinking wine that worried me late at night. _

Early know, time is unkind, you should flow out of the gap in busy days and spend more time with your parents. _

If I had known this, everything would have gone away, and I wouldn't have been stuck in the same place, and my mind would have turned into wine talk.

_ _ This group of heartfelt poster copy, in the copy: from different angles of friendship, love, family, work status and dreams, to interpret people's inner daily life, have you ever said "I knew it"? On the screen design, the background image of the object and the people who stick to the stick figure all fit the scene of the text. The thoughtful copy and the scene presentation make people feel the same way after reading it and are willing to share it.

How's it going? After reading this group of copywriting, what would you write if you used "early knowledge"?

Ye Xiaoyu copywriting, author of "New Media Copywriting and Communication", WeChat official account: Ye Xiaoyu Run Run (talkto520).

How to write an advertising copy with the theme of "going home"? Home is everyone's harbor. During the Spring Festival, "going home" has become a major event that everyone who works hard outside looks forward to for a year. Then, as a copywriter, how can we create a copywriter with the theme of "going home"? We can study together a series of posters with the theme of "going home" copied by Jiang Wei.

Jiang's copy with the theme of "going home" in the New Year was sent on Valentine's Day, telling you to leave your time to your most precious parents. As the saying goes, the tree wants to be quiet, but the wind will not stop, and the child wants to raise it. Therefore, it is most important to celebrate the New Year with parents. The following are the contents of this group of posters and copywriting:

1. Before that, I was in my early twenties and liked Chinese New Year.

Sleep during the day and wake up naturally. On New Year's Eve, my parents prepare a reunion dinner, and you only contribute a dish with a bad taste.

2. I went to a relative's house to pay a New Year call to my elders, and I was lucky enough to receive several big red envelopes.

In those years, I was carefree and spent a lot of time partying and drinking with my friends.

Later, when I was in my twenties, I avoided the New Year.

A person wandering "into" life, new here, everything goes wrong.

I don't want my parents to worry about themselves anymore, but I still want to stick to my choice.

I've seen too many lifestyles, and I'm tired of people's greetings and boring old customs.

I want to stay away from my parents' embarrassment and avoid the excessive "care" of my relatives.

It's too late to deal with the trouble of "adults" You didn't go home for the Spring Festival in those years.

6. When you are about thirty years old, it will be a year in a flash.

No longer escape from the problems that should be dealt with, from the person who receives the red envelope to the person who gives it.

7. Never go home for the New Year, go back to whose home for the New Year first.

Have a simple New Year's Eve dinner with my family, let go of things that are not satisfactory at work and have a drink with my father.

8. When visiting relatives and friends, I laughed when I met embarrassing questions.

Only meet the most precious old friends, not the so-called "friends".

9. Time dyed my parents' hair a little white, and then you realized that you wanted to take them out to see the outside world.

Chinese New Year is just a reunion, leaving time for the most precious people.

Jiang's new year's copy is arranged in chronological order, and the logic of connecting the past with the future is used in the content. For example:

When the boy is in his twenties, he wants to leave home and go far away.

(Cheng) Later, as I grew older, I found that there were only a few most important friends around me.

When I was in my thirties, I saw more and more white hair from my parents.

I just know that the most precious people around me are my parents.

After reading the copy and analysis of this group of posters, do you have your own feelings about the copy of Going Home? You can also try to use the same routine and try to write a copy of Go Home yourself.

Ye Xiaoyu copywriting, author of "New Media Copywriting and Communication", WeChat official account: Ye Xiaoyu Run Run (talkto520).