What is online channel promotion

Online refers to the Internet:

1. To promote your business, you need to choose the keywords that your customers are searching for in their mind.

2. Use free promotional methods to promote yourself, including video, email, blog, microblogging, etc.

3.

3. Use paid promotional methods to promote yourself, including Baidu promotion, Taobao through train, vertical portal advertising, video advertising, etc.

What are the best channels for online promotion?

Network promotion channels are many and varied, this time we have organized 16 mainstream network promotion channels, and also on the use of the way to do the introduction, the promotion of 3 years of experience within the students are worth collecting.

The overall promotion channels are divided into two categories: free and paid, and we have subdivided them into three dimensions according to self-managed channels, social channels, and advertisement channels, and briefly introduced the operation mode of each channel.

I. Self-supporting channels: official positions that need to be operated for a long time

1. Official voice: WeChat public number / microblogging / Simple book / official website

WeChat public number, microblogging and other channels are characterized by the implantation of the brand is not restricted, that is, the operator can be fully introduced to their own products, brands, founders, the company's dynamics, and other information, the disadvantage of the contents of such a No one reads it. But WeChat public number, microblogging and other platforms can be used as an official voice channel, just like the official website, belonging to the passive users to understand the information channel.

2. Traffic distribution: Headline / Shake / Hundred / Big Fish

This type of platform is characterized by not relying on their own fans, but relying on the platform's recommendation to get exposure to the spread of the need to users and the platform rules of the output of the content of the exposure of the brand and the promotion of the product has a certain limitation, and at the same time, the effect of the online conversion is limited.

3. Auxiliary SEO: Sohu / Zhihu / blog / 360 library / Baidu matrix

Sohu, Zhihu, blog and other platforms in Baidu search weight is higher, through these media released content is more likely to be included in Baidu, but the same brand dissemination and product introduction of a certain limitation, the need for targeted production of content, but on SEO optimization. It's a good way to optimize for SEO.

4. Self-built KOL: WeChat public number / Little Red Book / Zhihu / Shake voice

The same platform through different operational strategies can form different effects, public number, Zhihu can produce professional content related to the user to become the industry KOL, Little Red Book, Shake voice and other platforms is also the output of KOL mecca, the difficulty lies in the continued output of professional content.

5. Autonomous marketing: EDM / newsletter / telemarketing

EDM, newsletters, telemarketing conversion is low, but it is one of the effective and controllable marketing methods for enterprises.

6. SEO promotion: forum posting/official website update

SEO is a traditional but still effective way of promotion, through a variety of small forums, blogs, posting, message and other interactive behavior for exposure.

Second, social channels: according to the development of crowd preferences channels

6. Popular forums: Douban / PostBar / Zhihu

In the mainstream popular forums within the posting, to achieve rapid exposure of the content, you can follow the post under the popular posting to achieve good results.

7. Vertical forums: forums related to the crowd

Mothers and babies in the industry of moms, travel industry of the hornet's nest, catering industry of the popular Dianping, e-commerce industry of the Taobao Forum and other vertical forums related to the industry and the crowd can not be missed promotional channels;

8. Vertical communities: communities related to the crowd

Through the QQ group, the microblogging group, Vertical communities related to the crowd, such as microblogging groups, microblogging groups, Douban station to promote;

9. Electronic market forums

The gathering place of the "product experience division", good products are easy to get quick attention;

10. Electronic market: hit the list/brush comments

Through the ASO way to do comment optimization, ranking optimization, keyword optimization and other ways in the electronic market.

Third, advertising channels: paid channels focus on ROI

11. search advertising: keyword bidding / brand area

Baidu SEM promotion is a long history but still effective way to pay for the promotion, in addition to the keyword bidding and brand area, the effect of the other ways need to be tested to verify.

12. Union ads: Baidu network alliance / Sogou network alliance / 360 network alliance

To help advertisers in other websites and media advertising advertising form.

13. Open screen hard advertising: open screen ads/banner ads

In the super APP's open screen position, banner position, content page and other places to appear a picture of the advertising content.

14. Information flow ads: fan pass / wide point pass / extra

WeChat, Weibo, headlines, jittery voice and other platforms have launched information flow ads, which can be placed according to the attributes of the crowd to choose, and there are two types of payment methods: pay per point and pay per display.

15. Media publicity: industry media articles publicity

Suitable for the establishment of the company's brand image, through the industry media interviews, reports and other articles to disseminate the brand reputation.

16.KOL advertising: industry KOL endorsement advertising

Microblogging microblogging and other platforms with a high number of fans of the account has become a KOL account, to receive the advertisement generally include soft text placement and direct forms of hard advertising.

Summary: The above is the introduction of the 16 mainstream online promotion channels, it is worthwhile for us to collect, when we do our own promotion, you can learn to refer to.

On-line promotion of those several channels

Promotion is to do long-term, not once or twice on the line. Knowing that Q&A is highly targeted, the price-effect ratio is higher. For example, customers who need to do the website will generally submit the relevant questions, after the answer, it is easy to become your customers, other customers with similar problems will also find you. Hundreds of old accounts with more than 5-6 levels are rotated for better results. I hope it can help you.

What is WeChat online promotion, what are the channels and ways and means?

Find Internet companies for you to promote, such as Baidu, 360, if necessary, you can find a radio station, TV station for you to promote your WeChat, if your company's program is attractive enough, then the amount of attention to the $_$, just need some funding in the early stages,

Help APP promotion online channel resources?

You can look for the app store ah, like 360 mobile assistant, 91 assistant, etc.

You can also cooperate with the mobile advertising platform ah

Such as Baidu, search ah alliance and Ali

All are relatively large platform

WeChat marketing why is the best online promotion channel Low cost

Large user base

Information High Reach

Accurate Positioning

How to Find Good Online Promotion Channels

First of all, you need to understand what online promotion channels are available, such as search engines, blogs, microblogs, portals, information streaming platforms, social media, etc.

Secondly, what is the nature of your product, analyze the target consumer group, and choose the appropriate promotion channel

What is Global Sources' Multi-Channel Promotion

His multi-channel is said to include websites, magazines (print and electronic), exhibitions (physical exhibitions and online routes on the exhibition), buyers special purchasing meeting, four channels of mutual integration of promotion. I hope to help you, happy Lantern Festival!

The online store is, sharing type online channel promotion, is how to do

is the use of WeChat, QQ, Stranger and other social softwares, a way to share the promotion

divided into station promotion and off-site promotion and other forms of promotion

online promotion what channels

channel is more, you can use sky combination marketing softwares to do