Colonel Sanders, dressed in a suit, with white hair and goatee, has become the best symbol of KFC's international brand.
Colonel Sanders' success began when he was 40 years old and ran Corbin gas station in KFC. In order to increase his income, he began to make his own snacks and provide them to passers-by. His business grew slowly and steadily because his reputation for cooking food attracted passers-by. While becoming more and more famous, Ruby Laffon, then governor of KFC, awarded him the title of Colonel of KFC at 1935 in recognition of his contribution to KFC catering.
The colonel's most famous specialty is fried chicken, which was carefully developed and invented by him. This is the most popular product in Deji at present. It was cooked by the colonel after ten years' research with the magical formula of eleven spices, which made people stunned after tasting it.
The delicious fried chicken attracted many customers here. However, the traditional fried chicken method makes customers have to wait for 30 minutes to enjoy the food. At 1939, this problem was solved when the colonel visited a pressure cooker display. The colonel bought a pressure cooker and went home. After cooking time, pressure, refueling and other experiments, he finally found a unique method of fried chicken. The fried chicken under this pressure is the best fried chicken he has ever eaten, and KFC fried chicken still maintains this recipe of using pressure cooker.
The colonel's career faced a crisis in the mid-1960s, and the road next to his Saunders Cafe restaurant was passed by the newly-built expressway, which forced him to sell it. At that time, the colonel was 66 years old, but he was still young and didn't need to live on social welfare, which became a turning point in his career.
The colonel used his old Ford car 1946, carrying his eleven spice recipes and his right-hand man pressure cooker, and started on the road. He went to restaurants all over India, Ohio and KFC to promote the recipe and method of fried chicken to interested restaurants. 1952 The first authorized KFC restaurant in Salt Lake City was established. Surprisingly, in just five years, Colonel has developed 400 chain stores in the United States and Canada, which is the beginning of catering joining in the world.