business plan of tea restaurant

market prospect

Tea restaurant is a relatively advanced dining place, and Chinese food includes: porridge, flour, noodles, rice, snacks, stews, barbecues, braised dishes, stir-fry and hot pot. Western food includes Korean food, Japanese food, French food, etc. It is suitable for young people, couples, business people, college students, etc. who are pursuing life taste. High-quality and diversified dishes, combined with member management system and certain marketing and promotion activities, is a project with high profit margin and quick return on investment, which has been highly concerned by many investors who are interested in entering the catering industry.

investment standard and return

1. amount budget. According to the financial situation, investors can consider opening three levels of tea restaurants, namely, community stores, standard stores or flagship stores, with a total investment of 81,111 yuan, 1,111 yuan and 1,511 yuan respectively. It is best to use 71% of the total investment as the actual investment and 31% as the reserve fund to cope with the subsequent investment and emergencies after opening.

Invest in a standard store of RMB 111,111, of which the store rent is RMB 21,111 (about 111 square meters); Elegant and modern decoration, about 31 thousand yuan; Tea sets and other equipment (tables and chairs, air conditioners, stereos), 21,111 yuan; All kinds of tea, food and fruit, 21,111 yuan.

2. Revenue evaluation. The tea restaurant is open for 14 hours every day, and receives an average of 151 customers every day, each of whom spends 25 yuan. The daily turnover can reach 3,751 yuan. According to the net profit rate of 21%, the daily profit is 751 yuan, and the monthly profit is more than 21,111 yuan. Investors can recover the cost within half a year, and the profit in the first year can reach more than 1 million yuan.

preliminary preparation

1. business opening certificate: registration of fire protection, sanitation, environmental protection, industry and commerce and taxation departments.

2. Staff recruitment: You can use websites, catering training schools and newspaper advertisements to recruit people or entrust people to recruit.

3. Menu design: The menu design of a tea restaurant should be designed according to the operating characteristics of the store. You can attach a promotional advertisement of the store and regular activity advertisements to the menu.

4. Cultural concept: including business philosophy, core values, service spirit, work attitude, target responsibility, etc.

site selection experience

1. Refuse to shop in the business district. It's not that the business district is not good, but that the investment cost is too high, which aggravates the load of the early operation: Mr. Qiu, the owner of the Athens Tea Restaurant in Dongguan, was eager for success, and invested heavily in a tea restaurant in a local prime location, with a monthly rent of 1,111 to 51,111 yuan. Later, he was hit by the high-end tea house, Starbucks and local fast food chain stores, and closed down in less than half a year.

2. Investors with limited funds mainly consider the following two aspects when choosing a site:

(1) The location where companies and office buildings are relatively concentrated. The consumers in this area are mainly white-collar workers, and their spending power is no less than that near the business circle, but the rent is much cheaper. Miss Li from Jiangsu invested one million yuan to open a tea restaurant on the second floor of the office building, with Chinese set meals, cakes, ice cream and coffee as the main contents. The per capita consumption is 1.5 ~ 21 yuan, which is equivalent to the cost of three people sharing the cooking. Because of the elegant environment and close dining, the advantages of tea restaurant are self-evident, so Miss Li's tea restaurant business is quite good, with a monthly net profit of 41,111 yuan.

(2) Residential areas or areas where colleges and universities are relatively concentrated. If the tea restaurant can provide a comfortable environment, and the price of the food is controlled within 151% of that of ordinary fast food restaurants in www.gold66.com, it can strongly attract couples and white-collar people who don't start a business at home, and the rent of such lots is lower than that of the tea restaurant near the office building, which greatly reduces the upfront investment.

decoration experience

1. Under normal circumstances, the decoration design of tea restaurants must be simple and bright, giving people a natural and comfortable feeling. Large floor-to-ceiling glass should be installed on the side near the road, which not only allows customers to see the bustling streets, but also allows pedestrians to see elegant and generous restaurants and shops; Soft clothes and lighting should match the colors of tables and chairs, preferably warm colors. The renovation cost shall be controlled within 211 yuan/m2.

2. Decoration details. In order to improve the service quality, a TV and an antique bookshelf must be placed in the tea restaurant; Mark the words "Please wash your hands for your health" beside the sink; It is best to design the cashier as a bar bar, with paper towels, leaflets, lighters with the address of the tea restaurant, cash register, etc. on the stage, and various wines, decorations and hanging wine glasses can be placed behind the stage, leaving customers with a relaxed and thoughtful first impression.

3. Personalized design. Every tea restaurant must have an eye-catching design, for example, a message board or sticker area is designed on the small stage in the hall to facilitate communication between customers and tea restaurants and between customers; According to the size of the venue, consider adding smoking rooms and children's entertainment areas. Note: ventilation and fire prevention measures must be taken in the tea restaurant.

4. The most important thing in decoration is the kitchen. Ms. Feng Xin, the owner of Guangzhou Aiyuan Tea Restaurant: As far as I know, some tea restaurant operators only focus on decorating the hall and private rooms to save the decoration cost, which reduces the decoration cost of the kitchen. In fact, this is a misunderstanding. The function of kitchen in the early stage of tea restaurant business is not obvious, because the passenger flow is small, but in the later stage, when the dishes in the store can attract more and more customers, the kitchen design is substandard and the equipment is backward, which may lead to the loss of tourists because of the slow serving speed.

Aiyuan's kitchen is designed by a professional design company: (1) The factory year number, product processing accuracy and steel plate thickness of kitchen utensils must be checked to ensure safe cooking; (2) It is best to install dark absorbent floor tiles with specifications of 111×111 on the ground; (3) The kitchen should have "two lanes and two doors" to ensure the smooth access of staff; (4) The area ratio of the kitchen to the whole tea restaurant shall not be less than 1: 1, 3, and it shall be sound-proof, heat-insulating and smell-proof; (5) In addition to air conditioning system, power supply voltage and other equipment, the number of cooktops should be set according to the specification that one cooktop can provide meals for 4-6 people.

in short, we must ensure the safety and environmental protection of kitchen operation.

Business strategy

1. Dish collocation.

The management of tea restaurants can learn from the management mode of fast food restaurants, integrating meals, western food, fast food, hot and cold drinks and fruit platters, with a good environment, fast meals, rich varieties and low prices as the highlights. In addition to providing various Chinese dishes and local specialties, they can be matched with Korean cuisine, Japanese cuisine, western cakes, etc. according to the chef's level, and can also be equipped with various teas with prices ranging from 12 to 28 yuan to meet the needs. As the main income of tea restaurants comes from business lunches, it is best to provide customers with a drink or a bowl of soup for free.

2. publicity methods.

As more and more people are investing in tea restaurants at present, investors must have an overall plan of operation before investing. Multiple publicity programmes must be considered.

(1) Outside the tea restaurant, there is an activity bulletin board with a length of three meters and a width of two or five meters, which lists the dishes updated daily and special packages.

(2) Advertise the appearance packaging in the newsstand within 511 meters or 1111 meters around the tea restaurant, pay the owner of the newsstand 111 ~ 211 yuan advertising rent for one month, and put a stack of tea restaurant leaflets in the newsstand for customers to collect. The name, concept, direction and distance of the tea restaurant can be printed on the packaging advertisement.

(3) Tea restaurants near the office building can distribute a large number of leaflets. If there are few customers entering the store, you can add daily dishes to the leaflets and carry out ordering service. Note: There are many fast food restaurants with ordering service. If tea restaurants intend to operate this mode, first, they should ensure that the quality and taste of dishes are only a handful among their peers around them, and second, they should try their best to "reduce prices", such as canceling giving away drinks and fruits, so that the package take-away price is equivalent to that of ordinary fast food restaurants. Tea restaurants in residential areas or near schools can post in various campus network forums or community owners' forums, and publish information about tea restaurant dishes and activities such as "special weekend meal for two" and "community family meal".

(4) If there is a stage, you can contact the resident singer in the evening, at RMB 111/hour. Taiwan Province tea restaurant brand Liangmuyuan Chongqing branch has a resident singer with a stage name of Liuxian. Because of her outstanding singing skills, many customers specially support her. Every week on the day he goes on stage, the turnover of the tea restaurant will increase by 25%.

(5) Contact various knowledge lectures with relatively low fees, such as lectures on the use of cosmetics, lectures on color matching, and lectures on marriage knowledge. The most important thing is to let the news that "this tea restaurant has a lecture" spread to attract more customers. At the same time, it should be noted that it is best to arrange the lecture in a separate room so as not to disturb other consumers.

3. Member management system.

membership system in tea restaurants is an effective way to accumulate customers. Membership system should not use consumption accumulated to a certain amount to enjoy discounts, or charge the fee for free cards. It is best to prepay consumption, such as recharging 211 yuan at one time and enjoying a 11% discount; Recharge 511 yuan and enjoy a 21% discount; Recharge 811 yuan, and enjoy 31% and 51% discount. In this way, not only can customers be quickly stabilized, but also the financial pressure often encountered in business can be alleviated through the pre-stored consumption cards of customers.

Mr. Zhou, Zhejiang Heart-to-Heart Tea Restaurant: My membership system is quite successful among my peers. In addition to giving greeting cards and flowers on each member's birthday, we will also inform members to come to the store to collect birthday gifts one week in advance; A member QQ group has also been established, and the weekly activities of the member are published in the group space, and a member mood version, a member dating version, a member complaint version, a member suggestion version, etc. are set up to ensure that the members' suggestions and opinions can be understood at the first time and the service quality can be improved.

4. Details are king.

(1) attitude. Attendants should always smile when they are in business. (2) etiquette. Including the owner, you must master the basic greeting etiquette, address etiquette, instrument etiquette and greeting etiquette. (3) Strengthen memory training. Remember the dining habits and common dishes of regular customers, so that they feel supreme respect.

as long as investors can grasp all kinds of shop-opening skills, management methods and details, there are many possibilities for the future of a tasteful and fashionable tea restaurant, and the only possibility is to be eliminated by the market.

it's for reference only and may be helpful to you. .