Xx Hakka Wai House Cultural Tourism Festival's large-scale star concert has been eagerly concerned by all walks of life in Ganzhou and strongly supported by the county government of longnan county. In planning, we advocate the concept of "Hakka hometown, harmonious tourism and wonderful interaction", and strive to achieve the purpose of setting up a stage for the government, singing operas by businessmen, spreading Hakka culture, highlighting enclosed house tourism and enriching people's lives.

First, the concert positioning

* Traditional party mode, gathering a strong star lineup; Take a shocking propaganda offensive and seek surprises in many ways. Bring a brand-new wonderful feeling to the brand promotion of the enterprise, and let the brand of the merchant be moved and remembered together with the singing of the stars, the passion of the fine dance, the screaming of the fans and the gorgeous stage lighting!

Second, the concert selling point

Selling point one: handsome guys and beautiful women, hosted by celebrities.

Liang Yongbin, the host of CCTV's "One Song" program and Phoenix TV's "Unlimited Music", a handsome guy with both talent and strength, presided over the whole party.

Specially invited tender and beautiful beauty, jtv audience's favorite top ten announcer and host Huang Hai to host the whole party. Selling point 2: huge investment and stars.

Asian love song prince Jackie

Prince of Roses-Tai Zhengxiao

Tibetan Songs —— The Beautiful Scenery of Erjia Music —— Mu Wang

I think you are crazy ―― Ke Yimin, the queen of Asian bel canto.

The youngest youth idol group in China and even in Asia-Beautiful Girls.

Laughing to death-Northeast Erren Zhuan

Humor makes people happy-Zhao Benshan Imitation Show

Wonderful dance, high intensity, a new realm of China dance-Jingwumen.

How big the heart is, how big the stage is-Dance Team

Selling point 3: elite planning, professional operation.

Guangzhou elite planning agency is hired to plan the whole party, which is operated by experienced professional performing agencies, so as to ensure that millions of people will be attracted before and at the performance party site, create a sensational effect, ensure the excellent market performance and commercial value of the concert, and enable cooperative businesses to achieve good advertising effects.

Selling point 4: three-dimensional publicity, attracting investment to win.

1. Ensure that the three-dimensional publicity of the named enterprises and sponsors lasts for 1 month and runs through the whole party.

2. Start all powerful media, self-printed leaflets, posters and oversized street signs covering Longnan, Dingnan, Quannan and Envelope counties.

3. The large-scale advertisement for the fence of Longxiang Square was released half a month in advance.

4. Start the large-scale publicity vehicle 10 days in advance, and the prestige drum team and the model team will go deep into the four counties for publicity.

5. Longxiang Square, Binjiang Square, dingnan county and quannan county set up large-scale publicity ticketing centers 10 days in advance.

6. All-round publicity of Longnan TV Station.

Third, the party organization.

1, title unit

1class a sponsor. Attracting investment.

2. Organizer

Two class b sponsors. Attracting investment.

3. Co-organizers

Five class c sponsors. Attracting investment.

4. sponsors

Several d-level sponsors. Attracting investment.

Fourth, Party propaganda.

In order to ensure the success of this concert, we will publicize this concert from all directions and angles through TV, radio, outdoor, internet and other propaganda carriers, and constantly inform the audience of the time, place, cast members, sponsors and other related information of this concert to expand the influence of this concert.

1, TV

Making the performance-related information of the concert and the enterprise or product information of the title unit, organizer and co-organizer, and broadcasting them on TV stations in Longnan, Dingnan, Quannan and Xinfeng counties; Before 15 concert, through various news reports, celebrity art photos, audio-visual advertisements, print advertisements, A\B\C sponsor advertisements, etc. We will introduce the performance preview, actor experience, sponsor brand and other related information of this concert in detail to show the main body of the party and attract the audience's attention.

2. Flyer

(1). Make a leaflet with A3 color code for the concert and spread it on the carpet 20 days before the performance by adding newspapers and sweeping the floor. In addition, at the ticketing site of the party, it was distributed to the audience and passers-by, which attracted the attention of all parties.

(2) Make an invitation letter, together with the A3 color printing leaflet, and mail it to the leaders of all departments in Dingnan, Quannan, Xinfeng and Ganzhou. Middle-level cadres of all departments in Ganzhou can also send it. Fill in your real name and close the collection.

3. Outdoor

(1), select the anti-aircraft guns on Longxiang Avenue, the rainbow gate on Jinshui Avenue, the rainbow gate on Hongchangqiao and the large billboards on Wojiang Shuangqiao, and erect large billboards of about 100 square meters in Binjiang Square and Longxiang Square to announce the concert and the information of the three types of sponsors. Create a strong advertising atmosphere.

(2) Set up a stage in front of self-made large billboards in longnan county Binjiang Square and Longxiang Square, install audio and lighting equipment, set up celebrity advertisements, set up ticket sales stations, organize live model performances, magnificent gongs and drums performances, dance performances and other exhibition activities to attract public attention and strengthen the brand promotion of concerts and sponsors. Set up ink-jet advertising and ticketing stations in Dingnan and Quannan.

(3) Organize model catwalks and gongs and drums catwalks in the main streets of Longnan. Behind the team, the organizer carried the concert theme billboard, held the sponsor brand billboard, and finally slowly followed an advertising float. Strengthen public attention.

4. Network

Contact the website of Longnan Hotline, establish a cooperative relationship, set up a special performance announcement page on the website, link all kinds of information, singer files, sponsor advertisements, etc. of this concert, and broadcast and archive the party online.

5. Newspapers and periodicals

A full-page special issue of "xx Hakka Cultural Tourism Festival Grand Star Concert" was opened in Gannan Daily, and the star lineup and sponsor list of the concert were released.

6, the scene

(1). At the party site-Longxiang Square, an advertising fence 3 meters high and 5 meters wide was erected to attract D-level sponsors' investment. The advertising time is 10 days.

(2) Show the names of A/B/C sponsors on the theme background of the concert site, and mention the names of A/B sponsors in the opening and closing remarks of the host.

(3) A/B/C sponsors can provide audio-visual advertising materials half an hour before the party starts.

Verb (the abbreviation of verb) is held in the place.

Longnan county Longxiang Square

Sixth, the holding time.

2010165438+1October 13 8: 00-9: 30 p.m.

Seven, the party planning stage arrangement

1, various information media publish a series of information advertisements.

2. Concert warm-up stage: mainly organize the naming, sponsor enterprises, and make early communication; Notice the concert on a small scale.

3, the implementation of the title, sponsorship of enterprises and determine the written cooperation agreement.

4. Put up concert posters in prosperous areas, residential areas and schools in four counties (mainly Longnan).

5. Invite the news media and the leaders of famous enterprises to attend the concert, and give a comprehensive and detailed explanation on related issues.

6. The actors and staff of the concert arrived one after another and had a brief exchange with the sponsors to prepare for the concert.

7. Organize the creators of Hakka pop concerts and the heads of sponsoring enterprises to meet with the media.

8. Conduct a rehearsal before the meeting, and all singers and staff should be present in time.

9. Post-editing of live concerts and mixed production of advertisements of sponsoring enterprises; CD gifts; And the follow-up interviews and reports of the media in the later news.

Eight. On-site and post-publicity plan

1. On-site: In order to highlight the atmosphere of the concert, balloons, curtains, lights, ribbons and other promotional materials were arranged to set off the atmosphere of the venue; Highlight the image and advertisements of the title and sponsoring enterprises; Send small gifts such as light sticks to render the atmosphere of the scene; Spread the culture of the sponsoring enterprises and the contents of the party through the above publicity methods; The host interacts with the audience at the party;

2. Later stage: edit the video of the party, burn the relevant information of the enterprise and the performance CD, collect the CD for the sponsor, and carry out the corresponding media network publicity.