How much is the ticket price reduction for Yellow Crane Tower? On May 24, 2065438+088, a message of "Yellow Crane Tower ticket price reduction from June 1" was screened. As a result, many scenic spots such as Lichuan City, Longchuan Water Town and Jiugong Mountain in Xianning announced the news of price reduction. It has also been pulled out one after another, and some media even took the title of "State-owned scenic spots ushered in the first wave of price cuts".
Well-known scenic spots have successively reduced their prices.
It is reported that the single ticket of Yellow Crane Tower will be reduced from 80 yuan to 70 yuan, and the half-price ticket will be reduced from 40 yuan to 35 yuan. This is the ticket price adjustment since 1 1 Yellow Crane Tower was rebuilt and opened to the public. However, the previous 10 times were all price increases, from the initial 1 yuan to 80 yuan. This is the first price reduction in 33 years.
Previously, from May 1, the single ticket price of Jiugong Mountain in Xianning was adjusted from 75 yuan to 70 yuan in the peak season; The off-season is adjusted from 60 yuan to 55 yuan.
In Enshi, Tenglongdong and Longchuan Water Town in Lichuan City also released information on ticket price reduction. From June 1, Tenglong Cave was changed from the original adult 180 yuan/person to 150 yuan/person; Longchuan Water Town decreased from 1 17/ person to 100/ person.
Ng Man-Lai, director of the Tourism Commission of Lichuan City, said that the price reduction was in response to the relevant requirements of the state and the province on reducing the ticket prices of key state-owned scenic spots, and was also in order to exert self-pressure and take the lead in transformation, forcing scenic spots to gradually get rid of the ticket economy and promote the construction of global tourism.
Price reduction and free tickets are the general trend.
"We care more about the long term than the immediate." Almost all the people in charge of price reduction scenic spots have expressed this idea.
According to Wang Nianhong, head of the marketing planning department of the Yellow Crane Tower, in the past three years, the number of tourists received by the Yellow Crane Tower has increased at an annual rate of 15%, reaching 3.5 million last year. After the price reduction, the annual ticket revenue will lose about 40 million yuan. At the same time, because of the increase of tourists, the cost of hardware maintenance and service personnel is also increasing.
Then why choose to reduce the price? "We are interested in the future market. As a traditional scenic spot, the Yellow Crane Tower's secondary consumption is not good enough, and lowering the tickets is also forcing itself to transform. We are learning from the Palace Museum, expanding the IP of Yellow Crane Tower and creating cultural and creative products, which I believe will attract more tourists. " Wang Nianhong said.
The Yellow Crane Tower hired three top cultural and creative teams in China to carry out preliminary planning. At the same time, exhibitions and plays will be built to transform the IP Yellow Crane Tower, a landmark in Wuhan. "More importantly, the transformation of the Yellow Crane Tower will also better promote the development of Wuhan's global tourism. After all, the fame and popularity of the Yellow Crane Tower ranks first in Wuhan Scenic Area. " Wang Nianhong said.
Sun Dali, the head of Tenglongdong Scenic Area, is full of confidence. He said that the monthly passenger flow in the scenic spot is increasing at a rate of 30%, and it is expected that the increase will reach 50% after the price reduction. "Price reduction can not only bring popularity, but also expand brand influence. We are still building hotels and other supporting facilities. "
Jiugong Mountain Scenic Area in Xianning is also rebuilding and building hotels and other supporting facilities, building observation decks and other experience projects, and creating sports tourism products. , thus enriching the format and extending the industrial chain. "It is a trend to lower the ticket price or even free tickets. We must transform early and respond in advance. " Hu Changwei, the person in charge of the scenic spot, said.
Break barriers and win greater development.
In fact, some scenic spots in our province have already got rid of their dependence on the ticket economy. Among them, the most typical is the Three Gorges Dam Scenic Area.
According to the relevant person in charge of Yichang Tourism Commission, since the implementation of the Three Gorges Dam ticket free policy, the brand-driven effect of the Three Gorges Dam tourism as a classic scenic spot in the Three Gorges area of the Yangtze River has been significantly exerted, and its popularity has continued to grow.
After free, a series of new formats such as industrial tours and popular science tours around the Three Gorges Dam appeared, the radius of tourists visiting the Three Gorges Dam was further expanded, and the tours in go on road trip and surrounding villages increased to varying degrees, which also promoted the development of tourism in Yichang.
According to industry insiders, reducing the dependence on the ticket economy is forcing national key scenic spots to explore more forms of tourism management and promote the development of global tourism. Tourism-related industries such as catering, accommodation and peripheral commodities may usher in a new round of development opportunities.
"Scenic spots should also take the initiative to find ways to improve their quality, actively explore new development paths, and look for the integration of tourism and other industries, such as the creation and operation of cultural industries and derivative products around the scenic spots. Of course, we must also proceed from our own characteristics and superior resources, and we must not rush into it. " Xiong Jianping, a tourism expert in our province, said.
For example, compared with similar scenic spots in China, the ticket price of the Forbidden City has been at a low level for many years, but the cultural and creative products have turned the Forbidden City into a "network celebrity among network celebrities". According to public data, in 20 17, the offline income of the cultural and creative department of the Forbidden City was nearly 1 100 million yuan, and the online store income was nearly 50 million yuan.