In shopping malls and shops, we can hear all kinds of broadcasts, so do you know how to write a broadcast draft of promotional goods? The following is the broadcast draft of the publicity activities of shopping malls and shops that I have carefully prepared. You can refer to the following!
Broadcast Draft of Shopping Mall Brand 1 Dear customers and friends, hello:
Welcome to Mason's casual fashion. The charm of our winter clothes is on the spot. Fashion winter clothes spread the brand concept of advocating youthful vitality, pursuing individuality and showing the true colors of youth. Modern and cutting-edge styles, mixed with the rebellion of music and sports, make you feel optimistic enthusiasm directly. Bright yellow, blue, rose and strong bright colors make you full of personality all winter.
The weather is getting colder and colder, and the people of Mason send you warm care. Color knitted sweater, thick needle scarf, pure bright jacket, cotton washed slacks, plus your most eye-catching POSE, make winter your favorite, and Mason your favorite! Come on, Summer! Fashion shows all winter, you are what you wear, Mason casual wear.
Hello, customers and friends,
Welcome to Yikelong Furniture City. Buying furniture and visiting the capital, the welfare is still 100 million! In order to provide you with more satisfactory products and better service, Yikelong Furniture City will launch a theme promotion activity from now on, that is, you buy furniture, I pay the bill, and you are lucky enough to return it in full. The activity time is April 21-May 6.
Activities include:
Activity 1, full amount of gifts "under the pot"
On April 29th, 30th, and May 1 day, any customer who purchases over 10000 yuan on that day and pays off all the money at the service desk will be given a rice cooker. The contract amount shall take effect cumulatively on the same day, but the contract amount on different dates cannot be accumulated. Prizes need to be redeemed on the same day, and 10 sets will be distributed daily, with 30 sets on a first-come-first-served basis.
Activity 2: Long "price" period, affordable in the end.
Furniture City will unite with a group of powerful and excellent quality manufacturers to launch absolutely affordable products, and the ultra-low discount price will definitely make you feel excited. 100 pieces of furniture are sold at a minimum discount of 30%, which is really exciting. Come and act.
Activity 3: You buy furniture, I pay the bill, and the lucky "oil" ceremony is overwhelming (news release of freshmen's military training)
From April 2 1 day to May 6, customers who have paid the deposit and spent more than 1000 yuan on that day can draw a lottery with a valid contract form. Buy more and draw more. The contract amount is valid on the same day and is not capped.
The award is set to:
First prize, free in full (free of charge up to 5000 yuan); Second prize, five cashbacks (the maximum cashback amount is 5000 yuan); Third prize, a Lenovo tablet computer; Fourth prize, a rice cooker; Fifth prize, a barrel of edible oil; Sixth prize, and then pull the cart or toilet paper hand in hand; Seventh prize, a box of paper; Eighth prize, one more; Memorial prize, a bottle of drink.
Attention to customers and friends: When participating in the lucky draw, you need to bring the furniture city sales contract form to the service desk, affix the after-sales seal, and pay a deposit of not less than 20% of the contract amount. In addition, you can only participate in one of the lucky draw and the full purchase and delivery activities. Please read the details of the in-store activities carefully or consult the in-store staff before participating in the activities. In addition, during the activity, customers can also receive a beautiful small gift at the lottery table for free with the corner clipping of the poster of the furniture city promotion activity. It's definitely a big surprise that the heart is not as good as the action. All the staff of Yikelong Furniture City wish you a happy shopping.
Broadcast Draft of Shopping Mall Promotion 3 20xx11.5-11launched the seventh anniversary large-scale singles day promotion. Due to favorable weather, attractive seasonal commodities and promotional activities, the overall effect is good, leaving a good teaching material of 1 for our future work
The preliminary preparation of this project is very full, involving a wide range. Under the careful argumentation of the store manager and various departments of the company, a set of relatively complete and operable overall marketing manuals has been formed.
In terms of promotion, we have applied the promotion activities aimed at consumer groups, mainly families and housewives, and achieved due results. Consumers responded enthusiastically, fully achieving the purpose of gathering popularity.
In terms of commodities, with the seasonal promotion activities of "hot fresh, only 1 day" and "crazy special price, limited time snapping up", the purpose of charging with the overall news and stimulating popularity and sales volume by using commodities has been achieved. Coupled with the store's display cooperation, on-site promotion. The seventh anniversary broadcast draft we made has made a new breakthrough in the implementation of publicity and the rendering of the atmosphere of buying and promoting. It has given consumers a great impact in vision and hearing, and also left a good reference for our future work.
The seventh anniversary party pushed the whole seventh anniversary to a climax, and the performance of each store was remarkable. The invitation of suppliers has promoted our company's corporate culture and business philosophy to 1 step. The scene of the general manager cutting the cake with a birthday song gives our employees a cordial sense of family belonging. The above are several important highlights of this literary evening.
We also have certain advantages in weather, geography, people and society. At the beginning of the seventh anniversary activity, the weather suddenly turned cold, which made the seasonal goods in the original newsletter plan hot. This is inseparable from our forward-looking analysis and organization of commodities. Finally, even God really helped us. Coupled with our efforts and good analytical and executive ability, is there anything we can't do well?
However, in the process of planning, organizing and controlling the activities, there are still many shortcomings: in the middle of this seventh anniversary activity, some work in promotion plans, activities and commodities has not been put in place, resulting in some sales losses, which deserves our deep thinking and profound review:
1. Some promotional activities were aborted because suppliers could not be found.
2. The failure to implement the supervision form is the regret of the seventh anniversary of 1.
3. The on-site enforcement of the store is not strong enough.
4. The timely follow-up audit of the mall was not completed.
5. The unreasonable manpower arrangement of the store leads to the failure to give full play to this single activity.
6. The development and procurement of new/sensitive commodities have not been fully implemented, which is the biggest regret of this seventh anniversary.
7. In the seventh anniversary activities, the store has obvious shortcomings in the creative display of some products, which need to be improved.
8. In the seventh anniversary merchandise activity, the store did not do a good job in on-site promotion, sometimes, sometimes not, and did not thoroughly train and track the on-site promotion personnel, resulting in the feedback of some consumers not being collected and unable to be used for reference in future work.
9. During the seventh anniversary activities, the popularity of stores rose sharply, and they went up for sale, but the hygiene work was not followed up in time, resulting in unsatisfactory hygiene at the stores and their doors, like garbage dumps.
During the seventh anniversary of 10, some sensitive goods were seriously out of stock, which affected consumers' shopping mood and was a commercial ban. We must seriously reflect! In short, any work should be constantly summarized and reviewed in order to do a good job in the next newsletter. We hope to make the whole short message marketing plan better and implement it better in the future.
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