Design Process

1. Conduct targeted market research on the enterprise

Collect a variety of information about the project, including text, pictures, and video and other activities. The collected information is categorized and organized, and assembled and filed.

2. Formulate a detailed and complete exhibition planning program

Determine the target market of the exhibition, the scale of the exhibition, the choice of exhibits, and assess the number of visitors and the size of the exhibition area as well as the cost of participation in the budget.

3. Pre-implementation training

Let all the implementation of the staff to understand the spirit of the planning program, familiar with the requirements of the planning program, master the implementation of the program's work methods, steps and skills.

4. Design and production of printing materials

Use of exhibition magazines, pre-show newsletters, media reports and other means of pre-publicity, expanding the influence of the enterprise to attract more target customers.

5. Booth layout and display

Equipment debugging and installation, booth staffing.

6. Related exhibition services

Arranging the corresponding vehicles according to the specific situation of the participants and the number of people attending the conference; booking various forms of meals according to the preferences of the participants and recommending different dining places; designing different ways of leisure for the participants according to their preferences, designing specialized travel routes, and introducing the recreational facilities near the hotels where they are staying.

7. Do a good job of evaluating the activities

Have a good summary meeting and do a good job of aftercare public relations.

Convention and exhibition services

Audio-visual equipment leasing, display props production, exhibition hall monopoly decoration, stage design and lighting show, flower and plant leasing, artwork production, dismantling and transportation, large-scale warehousing, large-scale activity arrangements, etiquette, emcee, tour around the world, stage production, leasing.

Edit paragraph exhibition planning details

(a) Invitation

No matter what kind of conference or exhibition, the organizer of course, hope that the appropriate object (customer) to participate. As an organizer, the way of invitation is very important. Usually, the invitation includes 3 procedures, such as information release, return processing, and confirmation notification.

1. Information dissemination - in terms of media, there are several forms such as printed materials (including invitation letters, organizational documents, and meeting notices), emails, printed media announcements, and electronic media announcements. The usual information release includes the theme, time, location (tentative or candidate), the main agenda and arrangements, costs and standards, etc. Some also attached to the meeting (exhibition) plan, which allows participants to understand the significance of attending and the expectations of the exhibition.

2. Return receipt--For the organizer, the return receipt is one of the signs of the success of the exhibition planning activities. After the receipt of the receipt, it is usually necessary to count (the design of the receipt is very important, it should be reasonable and successful, and should include the following information - clear number of people, position, gender, contact information, expected arrival time at the destination, meet and greet requirements, etc.) and to confirm the validity of the receipt (usually signaled by the payment or non-payment of the conference fee). The next thing to do is to allocate resources - mainly booths and hotel accommodation arrangements, confirmation of receipt that the confirmation notice can be issued after all this is done.

3. Acknowledgment can be in a variety of forms - fax, letter, email, web or phone. Return receipt should be noted that, if the exhibition subject allows, should take into account the special requirements of the participants, such as family members, entourage, health care requirements, transportation agents, dietary habits, accommodation requirements, etc., if the return receipt is clear, then it will play a great help in the orderly arrangement of the exhibition. Confirmation notice - If the conference fee is confirmed or there are other ways to confirm, it is necessary to send a confirmation notice. At the same time issued should also be the exact location of the exhibition, time, agenda, check-in procedures and exhibition notes, etc..

(2) Check-in and check-in arrangements

If it is a small business meeting, check-in is relatively simple, just directory registration. But if it is a large conference or exhibition, then check-in is a complex task. Usually, the check-in of the conference is linked to the accommodation arrangement.

If you want the check-in process for a large-scale conference to be free of confusion, the necessary processes and preparations are necessary - return statistics, check-in forms, guides and assistants, the exact number of rooms in the accommodation hotel and their room numbers, room allocation charts, keys, small envelopes labeled with the names of the occupants and their room numbers (containing the room keys, which are usually provided by the hotel), the check-in hotel, the room key, the room number, and the room number. Usually the hotel can provide), relatively obvious path instructions in the hotel, conference (exhibition) instructions, detailed program of the conference (exhibition), study routes and participation, hotel function opening and closing instructions and payment standards, return booking and confirmation, the use of conference transportation and payment standards, and so on. If possible, try to use computerized check-in. In general, there should be no fewer than six check-in attendants - working hours should be reasonably allocated according to the arrival time of the convention participants. If the return program is well designed in advance, it can be very helpful for check-in and check-in arrangements.

(III) Catering Arrangement

Generally speaking, catering is not uniformly arranged for exhibitions (except for special guests or important customers), and conferences usually have uniform catering arrangements.

There are usually two types of catering arrangements - buffet or table service. The categories are Chinese, Western and Halal.

The unified arrangement of catering for the meeting, for cost control is very important, buffet can generally be issued vouchers to control (many hotels for the opening of the buffet has a minimum requirement for the number of diners), you can formulate in advance the standard and the menu, a strict distinction between the official delegates and accompanying staff, family members, and special requirements can be negotiated with the restaurant. Round-table dining is more complex - especially for large meetings. Around-the-table catering arrangements need to consider issues such as: start time, the number of people at each table, entry vouchers, arrangements for people at the same table, special dietary habits of people, types of drinks and payment. It is important to note that the pre-conference visit should pay attention to the hygiene of the restaurant and its utensils, so that there are no health problems for the diners. If the diners can not be assembled on time to eat, you can take that table enough number of people that table to open the practice, in order to ensure that the rights and interests of the diners.

(4) Secretarial service

The so-called secretarial service refers to the organizer of the exhibition to provide all kinds of secretarial, miscellaneous, temporary procurement, temporary driver, guide and other services. These services are usually provided on an ad hoc or on-time basis, and are usually generalized by category and not subdivided at the time of budgeting - they may be calculated on an unforeseen cost basis or by other categories.

If operating through an agency, it is essential to tell the agency to be prepared to serve at all times. The final costing of services between the agency and the organizer will be approved by the financial or related personnel of both parties through the mutual signing and approval of the bill by the designated contact persons of both parties.

(E) tea break

Tea break for the general large-scale meetings may not be needed, small and medium-sized meetings, especially the company or organization of high-level meetings, tea break is very important. The definition of tea break is to set up a small simple tea party for the rest and atmosphere adjustment between meetings, of course, the drinks provided may not be limited to Chinese tea, snacks are not limited to Chinese snacks. Usually, the preparation of tea breaks includes the requirements of snacks, drinks, decoration, service and opening time of tea breaks, etc. Generally, different time periods can be replaced with different combinations of drinks and snacks. Generally speaking, tea breaks are categorized into Chinese and Western styles. Chinese drinks include mineral water, water, green tea, tea, black tea, milk tea, fruit tea, canned drinks, micro-alcoholic beverages, snacks are generally all kinds of pastries, cookies, bags of food, seasonal fruits, fancy fruit plate and so on. Western-style tea break drinks generally include all kinds of coffee, mineral water, low alcohol drinks, canned drinks, black tea, fruit tea, milk, juice, etc., snacks are cakes, all kinds of desserts, pastries, fruits, fancy fruit plate, and in some cases, Chinese pastries.

(F) Translation

Maybe some people think that the interpreter is just a sounding board, is a tool, so the arrangement of the conference interpreter is as simple as any other props, as long as the "procurement" can be. In fact, the interpreter is a tool is not false, but the interpreter is a special tool, is responsible for the transmission of ideas with a way of thinking people (sometimes still talks about the impasse of the lubricant or buffer). That's why translators, especially those hired on a temporary basis, deserve to be taken seriously. Many so-called translators are not generalists (in other words, they may have no concept of any field other than that which the translator himself already possesses), and conferences often involve a lot of terminology, often very obscure words or combinations of words, so advance communication is essential.

Additionally, the interpreter should be informed of the speaker's usual speed of speech, and if possible, can give the interpreter the previous video materials to familiarize him with, and tell the interpreter the general seminar or the content of the meeting. Of course, in order to keep trade secrets, the necessary constraints on the interpreter should be - usually in writing to agree on how long the interpreter who has access to the confidentiality of the interpreter shall not disclose it to the outside world, and the employer has the right to request the interpreter to keep confidentiality during this period, and has the right to request the interpreter to compensate for the losses caused by the leakage of confidentiality.

(VII) Vehicle Scheduling

Important international conferences, industry conferences, global or regional meetings of well-known companies usually have a large number of participants with high status, and vehicle scheduling may not be a problem if it is held at the organizer's location, but if it is held in an off-site location, it is worthwhile to look into vehicle scheduling. Usually, off-site meetings are basically entrusted to local professional agencies, vehicle scheduling involves the organizer and the agency's communication, but also involves the meeting held in the source of the car problem. For the organizer, usually only put forward the car requirements and arrangement requirements, while the agency has to consider the time schedule, the number of reasonable vehicles booked, walking time and line and so on. Therefore, the organizer should tell the agent in advance the relatively accurate arrival time of the participants, the number of people, the identity of the guests arriving in this time period and the use of vehicles standard, and tell the agent if there is a situation inconsistent with the forecast hope to take remedial measures and are willing to bear the cost.

(8) Health protection

Generally, health protection does not need to be included in the planning of conferences or exhibitions. However, in the case of special conferences such as those attended by elderly scholars, physically handicapped experts, or government officials, health protection should be included in the conference planning. The main content includes the collection of medical information, the distribution of specialties, emergency vehicle calls and payment methods, a small amount of commonly used drugs purchased, barrier-free access and sanitary equipment such as the transformation of the bath.

(IX) Knowledge of Insurance

Organizing an exhibition requires insurance. The organizer of the exhibition is generally not responsible for the loss of or damage to the exhibits of the exhibitors or for any injury or death of the exhibitors, or for any injury or death of a third party that occurs inside the booth. Therefore, exhibitors need to arrange their own insurance.

Insurance involves such issues as the type of insurance to be taken out, the amount of money to be insured, and the period of time to be insured. Insurance involves not only exhibits and transportation, but also booth personnel and visitors. Exhibitions involve more types of insurance than generally imagined, including exhibition cancellation insurance, exhibition postponement insurance, political insurance, employees' liability insurance, transportation insurance, war insurance, fire insurance, theft insurance, breakage insurance, personal injury insurance, public liability insurance, personal injury insurance, personal property loss insurance, medical insurance, etc., and a wide range of names, the more out-of-the-way types of insurance are the exhibitions attached to the seminar the main speakers did not show up insurance. However, it is not necessary for exhibitors to insure all types of insurance, and they should choose the type of insurance according to the regulations and needs. The basic insurance includes exhibits, transportation, personal and third-party insurance. Exhibition organizers, transport companies, construction management, etc. will provide for some mandatory insurance requirements, these provisions should be implemented.

In addition, exhibitors can apply for other types of insurance according to their actual needs. For exhibitors, the main insurance as well as the handling of the insurance needs to pay attention to the following: exhibits and props insurance, the insurance period to include transportation and exhibition process. The insured types are theft insurance of exhibits, fire insurance of props, and so on.

(10) etiquette and welcome

For the meeting, the necessary etiquette appears warm. Etiquette work generally includes model summoning, program decomposition, simple training, clothing and props preparation, etiquette implementation. It is worth noting that the etiquette of the cultural quality and basic skills in foreign languages to examine, rather than simply look at the form to decide whether to hire, another point is the etiquette of the personality is consistent with the requirements of the work. Various themes of the conference on etiquette requirements are not the same, academic conferences, governmental meetings require models to dress more elegant, can not steal the image of experts and government dignitaries, while sales exhibitions need to be modeled for the enterprise and the product icing on the cake, as far as possible, brightly dressed, and the quality of the enterprise or the product of the image requirements of the same.

(XI) Booth staff training

In order to ensure good exhibition efficiency and effectiveness, after equipping the booth staff, they must be trained. Both temporary and permanent staff, including senior company personnel, should receive training. The purpose of the training is to enable the booth staff to understand the purpose of the exhibition, to master the booth work skills, and to cultivate cooperation and collective spirit. If conditions permit, more formal training should be arranged, at least a brief explanation of the work and technical instructions before the opening. Training can begin as soon as stand personnel are selected. More formal training may take the form of preparatory or training sessions, which may last from half a day to two days, but at a specially arranged venue. Teaching aids, such as projectors and handouts, should be used as much as possible.

The training method should be as formal as possible. The more formal it is, the more importance it shows to the organizer, and the better the training effect will be. If there is a main person in charge of the exhibition, should also participate in the training, which is favorable to improve the training effect. The training content should be systematic, and the training materials should be compiled and printed in sets. Some countries in Europe and the United States exhibition industry associations, exhibition research institutions, exhibition consulting companies to arrange special exhibition training, there are special booth work training materials, video tapes, etc., can be purchased for reference use. The training materials should indicate the degree of secrecy, and the contents and steps of training can be divided into three parts:

1. Introduction: including personnel introduction, preparation introduction, exhibition introduction and so on. The purpose of the briefing is to familiarize the booth staff with the background, environment and conditions of the exhibition. First of all, mutual self-introduction, trainer and trainee self-introduction, not only to introduce the name, work, but also to introduce the knowledge and experience in the exhibition. Introduction of the exhibition, including the exhibition and booth situation. Exhibition situation, including name, location, date of exhibition, opening time, site plan, location of exhibition halls, entrances and exits, location of offices, restaurants and toilets, etc., and booth situation, including intention of exhibition, purpose of exhibition, target audience, location of booth, serial number of the booth, layout of the booth, and overall arrangement of the exhibition work. Introduction of exhibition activities, including press conference, opening ceremony, pavilion day activities, VIP reception activities, etc., and the corresponding work requirements for booth personnel. The introduction of exhibits, to introduce each exhibit in detail, its performance, data, usage, purpose, etc.. Market introduction, including sales scale, sales channels, rules and regulations, characteristics and habits and sales prices.

2. Work arrangement: set up the work of the booth to the booth personnel and put forward the requirements and standards, which must make everyone in the booth know and understand the purpose of the exhibition; set up the work of the booth, including audience reception, trade negotiation, information dissemination, public relations work, news work and follow-up work, etc., and carry out the division of labor and put forward the requirements; management arrangements, including working hours, shift arrangements, daily booth meetings, record management, etc.; administrative arrangements, including working hours, shift arrangements, daily meetings, and record management; administrative arrangements, including working hours, shift arrangements, daily meetings, and record management. Management arrangements, including working hours, shift arrangements, daily booth meetings, record management, etc.; administrative arrangements, including arrangements for accommodation, meals, transportation and schedules of booth staff. The main purpose of the exhibition is to close the deal, and the preparation of the booth work is centered around this, including market research, preparation of sources of goods, preparation of product information, preparation of trade terms and conditions.

3. Technical training: the main training booth reception and marketing skills. Booth work is different from work in other environments, and even experienced salespeople should be trained in booth skills. Simulations can be used and well-developed, systematic training materials should be prepared. In addition, if possible, booth staff should develop a serious work attitude, collaborative spirit and sense of community.

(XII) Order Maintenance

For conferences or exhibitions, good order is always desired. Small meetings (especially business or) the meeting order is basically no control, but large-scale conferences and exhibitions, order control is very important. Large-scale conference can be used on behalf of the card or ticket control, if the need for confidentiality, on behalf of the card can be specially designed, printed with a representative of the digital identity photo, the venue entrance to set up a security guard; exhibition control is more complex, because the exhibition organizers are concerned about and exhibitors are concerned about is not the same goal.

The exhibition organizer needs to control the order, while the exhibitors need to maximize the information as well as the convenience of information access. Some exhibitions are accompanied by exhibition in the meeting, and some with technical exchanges or forums, so usually all exhibitors or exhibitors identity and level of classification, to ensure that the technical exchanges or forums are not interfered by the outside world or unrelated exhibitors. The means of control include exhibitor badges with barcode (with code reader), or magnetic card type delegate badges. In order to also meet the needs of exhibitors to maximize information, now foreign countries are beginning to introduce electronic business card management.

Rapid information collection tool--electronic business card

Traditional exhibitions are full of business cards, and exhibitors always need to spend one or two hours to organize business cards at the end of the exhibition every day. Instead of all this hassle, you can use electronic business cards. The so-called electronic business card is usually made of magnetic card or material with barcode - it can be said to be a special exhibition card for exhibitors and visitors. Before issuing the card, the organizing committee will ask the exhibitors or visitors to enter their personal information, including company name, contact details, my title, the nature of the company and the scope of business, etc., which will then be put on the card. At the same time, the Organizing Committee will purchase such magnetic card or barcode reading equipment for rental, and exhibitors are free to choose whether to rent it or not. After renting the equipment, exhibitors only need to connect the equipment to their own computers and start using it. When a buyer needs to give a business card to an exhibitor, he or she can simply run his or her pass over the reader and all the information will be transferred to the exhibitor's computer in the blink of an eye. The exhibitor can also record the key points of the conversation in the corresponding notes column, so as to manage the buyer's information in a very organized manner. Although these equipments are relatively expensive, they can be purchased and reused by the organizing committee of the exhibition, and exhibitors only need to pay a lower price to rent them from the organizing committee, which is very affordable and convenient. If every exhibitor and buyer uses an electronic business card, the exhibition can even be managed like the entrance to the Underground Railroad and the number of visitors can be accurately recorded.

(xiii) Convention and exhibition inspection/tourism

In fact, most of the convention and exhibition inspections or tours are specially arranged for the guests, with the nature of public relations, of course, does not exclude part of the behavior is the real business investigation (for obtaining information on the industry or the related industry and the market research nature of the action held).

1. Genuine business study tour: this kind of business study tour has actually been arranged by the organizer, and the only services that need to be provided by the exhibition intermediary company are the accommodation and catering booking and arrangement of the destination, the transportation, the driver and the guide, and the intermediary company's assistance in solving the problem of media invitations and the filming of video materials, if possible. The function of the intermediary company is roughly equivalent to the organizer's front service and logistical support department.

2. MICE tourism: Generally speaking, MICE tourism is basically a short trip, and the journey is seldom more than 500 kilometers away from the place where the exhibition is held, and the time will not be more than 48 hours (most of them are less than 24 hours). A few journeys may exceed 1,000 kilometers or more, and the time can be as long as one week - even cross-country travel. At this point the role of the intermediary company is equivalent to that of a travel agent, and will provide services such as route consultation, route package purchase, tour guides, attraction ticketing, vehicles, accommodation and catering arrangements, travel insurance purchase, and implementation of off-site return tickets.

(XIV) Exhibition design

If the exhibition is a play, the exhibition design is the theme idea of the play. There are times when exhibitors can put forward the general requirements by themselves, while there are times when exhibitors may not have refined it and need to communicate with the intermediary company after the exhibitors **** with the formulation. Nowadays, domestic exhibition design is still basically in the stage of copying foreign exhibition design, and the materials available and the cost that exhibitors are willing to bear are also very different from the international one, so it is generally necessary to consider the cost on the design, followed by the creativity. The basic framework of the design should be set according to the industry attributes of the exhibitors, groups of exhibition visitors, the background of the exhibition venue and the space, and the open-air exhibition should also consider the climate and safety factors in the selection of materials. Exhibition design is almost unlimited in modeling options, the following is some experience:

1. modeling to consider the maximization of booth utilization;

2. modeling to consider the psychology of the flow and flow direction;

3. modeling should be in line with the aesthetic orientation of the object of the visit;

4. modeling to consider the difficulty of the construction and the cost of factors;

5. modeling should also consider the safety of the exhibition, and then consider the safety factors. The modeling should also consider the safety.

In the exhibition design, the use and selection of materials is also key. Some exhibition categories need to be calm and steady, while some exhibitions need to be lively, some need to show science and technology, some need to show environmental protection, and some need to show art or humanities or social public welfare, in short, the theme of the performance of the material selection is a test, in this regard, exhibition intermediary organizations than exhibitors have professional advantages. In this regard, exhibition intermediaries have a professional advantage over exhibitors. With the rapid development of modern technology, new materials, new light sources and new media are emerging, and intermediaries can provide exhibitors with cost-saving methods in addition to the aesthetic orientation of exhibition design trends and objects.

(xv) Product Booth Decoration and Use of Exhibits

Although Chinese products have always been known for their low prices and good quality, it is undeniable that they are still not up to par in terms of overall image. In addition to their efforts in product design and packaging, many manufacturers tend to neglect the decoration of their booths at exhibitions - which can also have an impact on the image of their products. In some famous exhibitions, many domestic enterprises' booths still remain at the level of "three boards, one table and two stools", which is dull and uninspiring. According to statistics, in large-scale exhibitions, more than half of the visiting buyers stay less than 8 hours in the exhibition hall. But many foreign enterprises can effectively attract these buyers, in a short period of time to make buyers impressed by their own products. This is not only due to the high quality of products and innovative design, but also due to the ingenious booth design and decoration. Nowadays, there are 3 main categories of popular display tools: single-use display tools, portable display tools and recycled rental display tools.

Disposable exhibition tools are generally customized by the more powerful and creative exhibition engineering companies for customers, and the selected materials are mostly wood products, the advantage is that they can be adapted to the local conditions, and can fully reflect the image of the enterprise and the products through the ever-changing or even beyond the imagination, and can be styled as you like. However, the shortcomings are that once molded, it is not easy to change, and the price of a single use is high, usually can not be used many times.

Circular rental type exhibition tools usually due to the expensive material, the user does not have to have the material right of the equipment, can be rented from the professional exhibition engineering company. The advantage is that the structure is strong, the equipment is durable, and the modeling is put together by the steel bracket, which is visually rich and changeable in three dimensions and can be changed at any time, even in the same exhibition, it can also be changed every day, but the disadvantage is that the price is higher and it is not easy to be carried around.

The most common use of the cycle of portable exhibition tools. This kind of exhibition tools generally use collapsible bracket supplemented by spraying beautiful publicity pictures, both smooth overall lines and do not have to be bound to the traditional three-sided enclosure structure, which can more prominently reflect the company's image and convey product information. The advantage of this kind of display is inexpensive and easy to carry, the standard display can be disassembled and folded after one person can carry, very suitable for long-distance transportation. In terms of appearance, it can also be changed within the permitted range of the structure of the beginning can also be updated through the publicity picture to match the new products. The disadvantage is that the change is not as diverse as the other two types of equipment. In general, the domestic general manufacturers exhibition, more suitable for the use of the third type of portable display appliances, only a small investment can break the traditional image of publicity, and can be used.

A. What should I pay attention to the booth construction?

Thousands of visitors flocked into the exhibition to see the various manufacturers of various styles of booths, the colorful scene often makes people dizzy. They can hardly imagine that, just before the exhibition began, here is a "planned, organized" chaos, transport vehicles are scattered, truck drivers are busy with the number of seats, exhibitors waiting for the arrival of their goods. The highlight of trade fair transportation is first and foremost the timely erection and dismantling of exhibition stands, a task that cannot be performed by anyone other than an expert. A variety of exhibitions have a variety of different exhibits, flying in the sky, helicopters, running on the ground of the movable object can be into the main exhibition venues, then the exhibition freight also has different requirements accordingly. Exhibitors should determine whether to use their own or rent transportation and handling equipment according to the content and quantity of the goods, or simply entrust the moving company. They can get a lot of useful advice from exhibition professional agents, because the latter are responsible for the construction process and coordination work, such as arranging the sequence when many suppliers come at the same time, and they also rent manpower and equipment. There are generally two possibilities for loading and unloading exhibition stands. The first one is direct loading and unloading, which means that the trucks are driven directly to the exhibition halls according to the erection date, and the exhibition agent is responsible for unloading and intermediate storage. Since the exhibitors don't have to worry about this part, they can save some corresponding costs. In addition, those fragile items such as glass or marble slabs only need to be moved once. In this way it should be noted that the time budget should be kept loose, taking into account the possibility of delays, e.g. traffic jams or accidents. For smaller quantities or early deliveries, it is better to centralize the transport. Before the start of the construction, the goods should be delivered to the exhibition agent, who will store them temporarily and deliver them to the stand location according to the specified time. It should be noted that bulky and heavy items that occupy a lot of space are best transported into the site first. Generally, a car crane can be arranged in the exhibition hall in order to lift and unload these exhibits, but if the booth is built more than halfway, it will be difficult for such a machine to be of use.

B. How to attract attention by exhibiting in a small booth?

Because of the limitations of exhibitors' own scale and financial ability, sometimes exhibitors can only buy small booths. It is not easy to attract attention to a small booth. So how can a small booth attract the attention of the audience?

1. Use lights to make the small booth "shine" as much as possible. Most exhibition centers provide exhibitors with ceiling spotlights, otherwise portable lighting systems can be rented. According to industry surveys, lighting can increase exhibit awareness by 30%-50%.

2. Emphasize design and visual effect. Large companies usually exhibit in a traditional way and rely on large-scale venues, so small businesses should emphasize their small booths with innovative designs.

3. Choose the right display items and representative products according to the size of the booth to avoid overcrowding or sparseness.

4. Make good use of the combination of exhibition tools, avoid using cheap exhibition props, should give people a "small but fine" feeling, the booth decorated with taste.

5. Use a small number of larger pictures to create a strong visual effect - pictures must be exquisite, the composition should be comfortable without losing the eye-catching, creative without being messy, and too dense or too small pictures are not easy to read, at the same time, limit the use of text. And to put the picture above the line of sight, the picture should be placed in the place since the wall plate 120cm above the beginning.

6. Under the principle of ensuring that the corporate VI is faithful, the booth decoration uses bold and eye-catching colors. This can be highlighted from a distance, avoiding neutral colors that can easily blend into the background.

7. Set up a full-service exhibition booth, warmly welcome visitors to the booth, and answer their questions. If only brochures, flyers, giveaways and samples placed on the table for visitors to ask for their own and do not take the initiative to ask, not only can not realize the interaction between the business and the audience, but also the purpose of the exhibition.

8. The use and selection of materials is also key in exhibition design. Some exhibition categories need to be calm and steady, while some exhibitions need to be lively, some need to show science and technology, some need to show environmental protection, and some need to show art or humanities or social welfare, in short, the theme of the performance of the material selection is a test, in this regard, exhibition intermediaries than exhibitors have professional advantages. In this regard, exhibition intermediaries have a professional advantage over exhibitors. Modern science and technology are developing rapidly, and new materials, new light sources and new media are emerging endlessly, and intermediaries can provide exhibitors with cost-saving methods in addition to keenly providing exhibitors with exhibition design trends and aesthetic guidance for the target audience.

(16) Socializing/reception

Socializing/reception generally requires careful planning. The purpose of a cocktail party is to strengthen the relationship between the public **** and customers, so the atmosphere is very important. A cocktail party is usually held in a relatively closed environment with special features. Involved in the links are: the band (or sound, audio), programs and actors, program, drinks, fruit, snacks, barbecue food, props, barbecue equipment, emcee, transportation, weather forecast, the second program, electrical technicians, security personnel, temporary dance partners, fireworks, chefs, service personnel and so on. Focus: venue, program, emcee, safety and security, service procedures.

Because of the different sizes and purposes of receptions, there is no complete standard model, only to draw on some examples of receptions that have been held.

(XVII) Press Conference

The forms of press conference include press conference, press conference and cocktail party. Generally speaking, the cocktail party is more free, casual some, informal some, the atmosphere is also relatively relaxed, it can be held separately, can also be attached to other forms, for example, some in the reception followed by a cocktail party or tea party. The press conference is generally thematic, with "Q&A" as the main feature. In addition, a press conference can be conducted by a public relations officer, while a press conference is usually attended by a higher-level official. Of these formats, the most common is the press conference. Elements of the press conference:

1. the purpose

2. the target audience of the information release

3. to be invited to the object

4. the scale of the conference