Decorative content of jewelry store
2. 1. 1 store name design
A good shop name is an intangible wealth and an intangible decoration. At the beginning, a store should position itself with a relatively unified style, which should also start with the name of the store.
1, store name design principles:
1) easy to read and remember.
2) It is related to the industry and has industry characteristics.
3) novel and original, unconventional
2. Reference store name:
According to the style and characteristics of the jewelry industry itself, the jewelry industry can consider the following store names:
1) nifty and creative store name
This kind of store name is especially suitable for Japanese and Korean style jewelry stores which are very popular at present. For example, Kawaii, movies, mini ABC, Smurfs, Tiny, pretty girls and so on. , can be magically combined from some daily quips and popular comics.
2) Warm and romantic store name
The main consumers of jewelry stores are women, and warmth and romance are the characteristics of most girls. Shopkeepers can choose a girl's favorite name according to this psychological characteristic, which is what they like. This kind of shop name is the most popular near the school. Like the princess's cabin,
3) Novel and fashionable store name
Novelty and fashion are the mainstream of jewelry store names at present, and puns are usually skillfully used to highlight the highlights of "jewelry". For example, the new decoration industry, I decorate girls, the decoration industry is first-class, the decoration is the best and so on.
4) Avant-garde store name
The name of this kind of jewelry store is full of wildness and tension, which exudes a distinctive and eye-catching atmosphere and makes people daydream. For example, IU (love you) decoration industry, Ni (miss you),
Of course, these types are only based on the characteristics of jewelry for your reference. The world of language is infinitely rich and wonderful. Use your imagination, I believe you will design your own unique and good name. In addition, when choosing the name of a jewelry store, we should also observe the names of the surrounding jewelry stores and make a comparative analysis to avoid duplication.
2. 1.2 signboard design
In many busy commercial streets, there are many jewelry stores, large and small, and consumers often browse first to find jewelry stores worth visiting. Therefore, the jewelry store signboard with high generality and strong attraction has great visual stimulation and psychological influence on consumers.
The world-famous McDonald's signboard is bright red, while its logo "M" is yellow. Judging from the traffic signals, red means "stop" and yellow means "warning". Red and yellow are the brightest and most eye-catching colors. Most people have the habit of reading signs when they go to the streets. When they see the red sign and the yellow sign, they will first give people a strong stimulus signal of "stop": Oh, it turns out that this is a McDonald's hamburger restaurant. I heard it was good, so I went in and tasted it ... so, "stop looking at the color and become famous in the store." It is really superior to attract customers by signboard.
The signboard of a jewelry store should have the following characteristics:
1, with large area and exquisite requirements.
Signboard is to tell customers what this shop is and what it sells. If you stand in the customer's position and imagine him coming to your store from a distance, you will find that your store name and signboard should be bigger and more eye-catching. Is your signboard not as outstanding as others? Then your business may not be as good as others'.
Step 2 stand out
The color contrast of the signboard should be strong, so as to attract customers at the first time. If possible, try to use some modern decorative materials, and don't deal with them casually. If your shop is in a busy block, it is necessary to decorate some small neon lights. In addition, check or paint the signboard every once in a while to keep it bright.
3, clean, beautiful and clear
A clean and tidy storefront appearance is a necessary condition for smooth operation.
4. Don't hang it too high.
The signboard is too high for practical use. If the signboard is likely to have some function, if it is made small and hung high, it is completely meaningless. Because no one can look at the sky and walk.
Signboards or movable signboards should be placed in a visible place on the front of the building, not too high. The invention is very beautiful and has high practical value. However, the activity sign should be as close to the store as possible.
Signs are indispensable in any store. Shop signs include fence signs, movable signs, benchmarking signs and other forms. In the design of signboards, we should have a clear angle and be clear at a glance to attract customers. The fonts, patterns and shapes on the signboard should be suitable for the operation and service content of personalized jewelry stores, and should be fashionable.
2. 1.3 entrance design
The entrance and exit design should be reasonable to facilitate customers' access. Jewelry stores are generally more than ten square meters, and they are generally the same entrance and exit. Small shops without windows can design open entrances and exits, and can also better display the layout of the shops. Shop doors with windows should not be too small, and counters should not be placed at the exit. In addition, the store should leave a certain customer channel to facilitate customers to choose accessories and try them on.
2. 1.4 window design
The window is the eyes of the store, the platform for the gathering and display of elite goods in the store, and the most sensitive information in the store is concentrated. The window of the jewelry store should have a layered form, and the larger exquisite jewelry in the store should be placed; The horizontal degree of the center line of the window should be equal to the customer's horizon; The design of windows should consider dust-proof, heat-proof, rain-proof, sun-proof, wind-proof and theft-proof, and take relevant measures; Window accessories should be replaced frequently, highlighting the quick update of products in the store; Windows should be cleaned frequently and kept clean.
2. 1.5 spatial layout of the store
The interior layout of a shop generally consists of three basic spaces: one is the commodity space such as counters, windows, shelves and platforms; The second is the clerk space; And customer space. The position of the window is naturally placed in the most conspicuous position with the help of transparent glass. Different layouts can be designed according to the store size. In jewelry stores with large storefronts, counters can be set near the walls on both sides, with shelves in the middle, thus forming two customer spaces. The middle shelf should not be too high, and the whole store should be kept open and not crowded. A jewelry store with a small storefront can make full use of the space on the storefront wall, and the container surrounds the building structure to form a combination of "doors". Because jewelry is small and easy to hang on the wall, this layout also makes the store feel clear and open.
2. 1.6 ceiling design
Ceiling can create indoor aesthetic feeling, and can also cooperate with space design and lighting to form a beautiful shopping environment. The color of the ceiling should match the overall style of the jewelry store, and it is best to give priority to light colors to form a bright space; You can also use dim colors with low illumination lights to focus the lights on the ornaments.
2. 1.7 wall and color design
There are mainly the selection of wall decoration materials and colors and the utilization of walls. In fact, the most important spatial layout of jewelry stores is the use of walls. Light-colored ornaments can set off the dark walls; You can also decorate the wall with mirrors, which not only enhances the brightness of jewelry, but also facilitates customers to try it on; You can also decorate the wall with log material, which perfectly matches the classical and the modern, showing the personality charm.
2. 1.8 lighting design
The lighting problem is the key to the decoration of jewelry stores. Diligent and instant famine, Xun Zheng? What's the matter with you? Hey? Slow rose? Hey? Knock on the kitchen? Thistle? Play? What's wrong with the training? Todd, dead? Is it dangerous to swing a ping-pong badger? Neon pattern square? Healthy? Hey? What are you talking about? Fade away? Return? The difference between yuan.
The most important thing in lighting design is the use of lighting color. The ceiling lamp of jewelry store should be soft, not too strong, bright, and it is best not to use incandescent lamp. The spotlights in different stores will be different. Warm spotlights such as red, yellow and orange can set off the elegance and exquisiteness of jewelry. Blue, green and other cool colors shoot lights, highlighting the cleanliness of accessories; Brown and gold spotlights are casual and can be matched with any accessories at will. In addition, investors are advised to track the spotlights on the ceiling in advance, so that the spotlights can move at will, and the spotlights themselves can rotate 360 degrees, so that they can illuminate the goods wherever they are placed in the future.
2. 1.9 sound design
Reasonable design can prolong customers' stay in personalized jewelry stores. The acoustic effect of jewelry store should be coordinated with the overall style of the store. Usually it is mainly light music. Of course, alternative jewelry stores full of ethnic customs or wildness can also have a stronger voice.
2. 1. 10 odor design
There are many customers in the store, and the air is extremely dirty. In order to ensure the fresh and smooth air in the store and suitable temperature and cold, it is best to add some aromatherapy equipment to purify the air. But the smell should be elegant and fragrant, suitable for the tastes that the public likes, such as lemon, sweet orange and so on.
It should be noted that entrepreneurs can increase or decrease the decoration content according to their personal funds and the competition around the store. For example, sound and smell design is not a necessary part of decoration.