How do restaurants maintain customers

Customers are an important customer resource for restaurants, and they bring the most profits to restaurants. The number of regular customers is an important symbol of the operating conditions of restaurants and whether they operate properly. So how do restaurants maintain customers?

1. Caring for and caring for regular customers

is to make regular customers feel that the restaurant knows its own behavior and habits so well that the service staff of the restaurant has provided satisfactory services according to their own wishes without too much instruction or even opening their mouths sometimes. This requires restaurants to carefully observe customers' behaviors, be considerate and care about customers, and master the characteristics of different customers.

(1) Try to provide convenience. In order to make customers have a sense of trust in the service of restaurants, as long as restaurants can do it, they should try their best to provide convenience for customers. As long as they study it carefully, there are many ways to provide convenience. For example, when the customer needs to use a napkin, the waiter has put the napkin at the customer's hand; Delivery of meals; On-site service; Store wine for customers, etc.

(2) be familiar with the habits of regular customers. Restaurant operators and service personnel should not only remember the identities and names of frequent customers, but also carefully observe their preferences, habits and tastes, and even remember other details such as their usual seats, so as to lay the foundation for providing them with specific services.

2. Maintain respect for regulars

Some restaurant operators or waiters sometimes lose their sense of proportion when dealing with regulars after they are very familiar with them. No matter how familiar they are with customers, customers are always customers, and operators should maintain respect for customers. To maintain respect for customers, we should do the following things well:

(1) Don't express opinions about customers at will. When the customer communicates with the staff of the restaurant, it is mostly for entertainment, and sometimes it just needs someone to listen. He doesn't really need anyone to give him any advice. Some operators think they are familiar with customers and participate in opinions at will, which is not right. What operators need to do is to let them go on with the customer's meaning with great respect.

(2) save face for customers. Some customers like to joke, but the staff of restaurants must not joke with customers at will, let alone cause customers' displeasure when joking. Once they hurt their face, they will lose customers.

(3) Maintain the quality of service and dishes. Regular customers are familiar with the staff of restaurants, and sometimes they will forgive some small mistakes in the work of restaurants. However, restaurants should not take this familiarity and understanding as a reason to reduce the quality, because the customer's forgiveness is based on his full affirmation of the quality of restaurants, and he believes that the guarantee of quality is the respect of restaurants for him. Therefore, if the quality of the restaurant is reduced, customers will think it is disrespectful to him, which will make customers lose their trust in the restaurant sooner or later.

(4) Give benefits to regular customers. It is a pleasure for any consumer to get benefits when spending, and affordable consumption is also what most consumers need. Therefore, the practice of giving benefits to regular customers is also called? Tie the guest? . There are two common methods: direct discount and regular return. Direct discount refers to giving customers direct benefits by means of VIP cards, direct discounts, coupons, and food gifts. The regular return is to accumulate the customer's consumption in the restaurant by using the method of consumption integral, and give the customer a certain percentage of free meals or gifts at a specified time or when it reaches a certain score. ;