In fact, this news is not unexpected, because at the just-concluded spring new product strategy conference in Mi Yun in March, Mr. Chen Xiaoping, CEO of Mi Yun, formally put forward the concept of one-stop intelligent whole house, and made it clear that "set" sales will become a major sales method in Mi Yun and even the home appliance industry in the future, and the Miranno smart kitchen set jointly launched by JD.COM this time is only the first step in the whole planning.
Although this is still a relatively new concept in China, the purchase of home appliances by suite has already had a quite mature market abroad. According to relevant data, the penetration rate of household appliances in developed countries in Europe and America has reached 30% in 20021year, which is equivalent to about one-third of households giving priority to using the whole set of household appliances. On the other hand, the scale of China household appliances market is expected to reach 1000 billion yuan in recent years, accounting for 14% of the whole household appliances industry.
Aim at the blue ocean market and promote the new condom sales model.
In the face of such a vast blue ocean market, besides comparing styles, functions, quality, service and price, it is also very important for home appliance manufacturers to listen carefully to consumers' voices, understand their needs and do a good job in market education. For example, this smart kitchen set of Miranno launched by Mi Yun is aimed at the plight of many families in China who are unable to use a series of new kitchen appliances such as dishwashers, stews and range hoods due to the lack of pre-planning during decoration. It has realized a one-stop service for the whole set of kitchen appliances from ordering to unified distribution, to free installation and exclusive service. At the same time, it also gives users a free exclusive design scheme, which is more favorable than a single purchase in price, which fundamentally reduces the purchase threshold of users.
Mi Yun Miranno Smart Kitchen Suite * * * contains five core kitchen appliances, namely Mi Yun range hood Cross2 X 1, Mi Yun gas stove Power4.5 1A, Mi Yun steaming and baking machine surface A 1, Mi Yun dishwasher iron A 1 and Mi Yun gas water heater Navi. Each model is an explosion released by 202 1, and its usability has long been affirmed by the majority of users, so even if you buy it in the form of a suit, you don't have to worry about the mixed advantages and disadvantages.
Enjoy a smoke-free kitchen with smart stoves.
Different from traditional home appliances that emphasize cost performance and beauty in package sales, the greater competitiveness of Mi Yun smart home appliance package lies in the interconnection function of products, and at the same time, it does not fall in the wind in the selling point of single products. Take the cloud rice range hood Cross2 X 1 in the suit as an example. It adds the AI intelligent eye suction technology newly developed by Mi Yun, which can actively identify the size, range and trajectory of the oil fume during cooking, and then automatically adjust the suction through the system to quickly discharge the oil fume, so as to prevent the oil fume from spreading to the environment.
Used together with Mi Yun gas cooker Power4.5 1A, they can form a special linkage mechanism of smoke range. At this time, the user does not need to operate the gas stove and the range hood alone, but only needs to control the firepower of the cooker, and the wind power of the range hood will automatically adjust with the size of the fire power, so the fire power is large and the wind power is small.
AI food is easy to wash and bake.
Face A 1, a popular kitchen appliance, is an indispensable cooking artifact for modern families, especially for beginners. It has two functions of steaming and baking, and many AI smart recipes are built in, which can automatically complete the cooking process with one button, which is quite stupid to use.
Another product, Mi Yun Dishwasher Iron A 1, will be responsible for "cleaning up" every meal. This dishwasher is specially designed for families in China. It has a large capacity and multiple functions. It can not only wash dishes, but also wash cookware such as pots and pans. After the tableware is washed, it can be dried in situ and stored for a long time, making eating at home a stress-free thing.
Carrying the whole house intelligent scene to change life from details.
The one-way linkage between these devices seems cool, but in fact, the whole house interconnection in Mi Yun is not limited to this. When cooperating with more smart home appliances in Mi Yun, users will experience richer smart home life.
For example, if you encounter a dish that you can't cook, you can find relevant recipes online as long as you talk to the Mi Yun AI big-screen refrigerator in the kitchen. According to the detailed recipes, it is difficult to prepare materials, cook and load plates step by step, and it is also difficult to roll over.
Or when cooking and leaving the kitchen, users don't have to turn off the range hood and turn off the lights. Mi Yun millimeter wave radar wave sensor will sense that people have left at the first time, and then it will automatically turn off the range hood, turn off the kitchen lights, turn on the restaurant lights at the same time, and maybe there will be some music.
As for Navi, the last member of this Milan smart kitchen set, it can also achieve a pleasant scene experience for users. Through the HomePad super switch at home, when the user says "I want to take a bath", the water heater will preheat the water in advance, and the warm-air bath heater in the bathroom will be turned on simultaneously, which is more intimate than people think.
This smart kitchen set in Milan, Mi Yun will be on sale in JD.COM Mall from April 20: 00. The whole set only needs 1 1999 yuan, which is about 15% lower than the total price of the single item purchased year-on-year. At the same time, the top 50 users who complete the order can also get a CyberLite washing machine in Mi Yun worth 2,499 yuan, which is really the best choice for you who are curious about smart home life.