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Breakfast entrepreneurial story

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1: The female master earns 511,111 yuan a year by selling breakfast.

Every morning at 4: 31, Shen Tingting, a graduate student of Dongbei University of Finance and Economics MBA, starts to sell steamed buns on the street. This is her career: Happy Breakfast. One year has passed, from six steamed buns sold on the first day to more than 1,111 buns sold every day now, Shen Tingting has regarded providing a happy breakfast as a happy experience.

Entrepreneurial Practice Caused by "Selling Steamed Buns"

Shen Tingting is a native of Jixi City, Heilongjiang Province. He graduated from Kunming University of Science and Technology in 2113 and worked as an administrative manager and sales director. In 2111, he was admitted as a full-time graduate student of MBA College of Dongbei University of Finance and Economics.

in the second year of MBA, Shen Tingting took an entrepreneurship course and met some entrepreneurs' mentors under the recommendation of her teacher. This made her realize that starting a business should not only have novel ideas, but also resort to practice through investigation and analysis. One day in October, 2111, Shen Tingting and two classmates went to the Software Park to sell steamed buns in the weather of -11℃. "On the first day, we wholesaled 6 buns, which was a plan made by the entrepreneurial tutor." She still remembers the scene of that day: "I couldn't open my mouth and stood on the side of the road. Fortunately, all the six buns were sold out."

18 steamed buns were sold the next day, and 36 steamed buns were sold on the third day ... Shen Tingting slowly began to dare to sell, and finally took the hard first step.

The annual business turnover is nearly 511,111

At present, Shen Tingting has established Dalian Yipin Happiness Catering Management Company, and she is the general manager.

In the more than one year's business, the company's sales reached nearly 511,111 yuan. From production to sales to some additional products, it directly and indirectly promoted hundreds of employment and social practitioners, among whom female employees accounted for 41%.

from Monday to Friday, at 4: 31 every morning, Shen Tingting goes to work: she has to coordinate the sales of 11 sales points.

The buns produced by Shen Tingting Company are individually packaged and kept warm, and the buns and soybean milk that customers get are warm.

Now "Happy Breakfast" can provide 11 kinds of stuffed buns, four or six kinds of porridge, soybean milk, sandwiches and rice balls every morning, so that customers can have more choices.

Want to build a happy breakfast chain

Master students sell steamed stuffed buns, Shen Tingting has not met contempt eyes. "In the previous tutor's class, the teacher introduced me to selling steamed buns. I have seen the contemptuous eyes of my classmates. But now many of my master's students want to cooperate with me because they know that my entrepreneurship is different from small traders. " Shen Tingting said that her company has a modern operation mode and relies on computer management. "Our methods and thinking modes are different, and we will have greater development on the platform of breakfast."

Shen Tingting thinks that breakfast is cheap, but the market space is large. In order to improve the product quality and prevent students from getting wet in the rain, the company is going to change into a portable breakfast truck in the future, and expand the processing scale and increase the sales points. "Recently, we are still talking about breakfast stores, so that more fast food restaurants can join our' Happy Breakfast Chain'." "I am very happy to provide jobs for college students, and I give them twice the salary given by some large fast food companies. In our team, many college students have signed up for good jobs, but they have been tested in the cold as an exercise for themselves. " Reporter Xin Minjuan

I remember what the teacher, the general manager of Lin Nan Linsjiapu Canned Food, said to me,' No one can deprive you of the right to pursue your dreams'. "On August 6th, 2112, Dalian was hit by a flood, and we believed in the sales attitude of giving consumers rain or shine. My employees and I stayed in the rain all the time, which made many white-collar workers in the company buy our breakfast because they were moved. Although there were sales losses that day, we were still very happy. "

2. The story of three girls and a breakfast shop. Young people's entrepreneurial dream

A tail born after 81s and two heads born after 91s, three newly graduated female college students in Tianjin decided to start their business from the daily breakfast of citizens after experiencing the hardships of finding jobs. Running breakfast is not a matter of sleeping late. Yuan Jiumo, Jiang Yue and Wang Yusheng arrive at the breakfast shop at 3 am every day to prepare, put on their work clothes and start working, weighing ham, frying eggs, dividing noodles, cooking broth, making wonton and loading sesame cakes. The division of labor among them is clear, and everyone's skilled working state is nothing like a girl in her early twenties.

Yuan Jiumo, Jiang Yue and Wang Yusheng worked as interns in the same unit before graduation. Because of their congenial personalities and their interest in food, the three of them had nothing to do, so they discussed it together, and everyone's idea of starting their own business began to grow. "If the three of us hadn't met, maybe there wouldn't be today's breakfast shop."

Wang Yusheng, 22, still remembers the idea of starting a business. Many people dream of starting a business, and the key is whether they can put it into action. In October 2111, with the financial support of the parents of the three parties, they took the first step, and Daohe Restaurant began to open.

after two hours' busy work, the baked wheat cake with eggs and ham, hot soybean milk, special ham porridge and secret tea eggs were all prepared, and they began to be put into the incubator and transported away according to the pre-scheduled manifest. These works must be completed before 5: 31 in the morning, otherwise they will not be able to catch up with the public.

As their business grew, they started to develop breakfast carts. The breakfast shop also hired four regular employees, and some laid-off citizens around the breakfast shop began to join in their breakfast carts. The yellow egg-shaped breakfast carts became a street scene.

at 6 o'clock in the morning, just before dawn, the three of them hurried to the breakfast car to sell breakfast. At present, the number of breakfast carts has grown from one to seven, and their business has started to make profits from the initial loss. Although the current profit is not much, they have a dream of * * *, "We can see the breakfast car designed by us on the roadside and in the community".

3: breakfast stall entrepreneurial story

Ye Qun is a Tianjin-born college student who graduated from Fujian Huaqiao University in 2118, majoring in computer science and technology. Ye Qun said that he was restless and always wanted more challenges in his life. Last year, he quit his white-collar job in Quanzhou for four years and chose to return to Tianjin to start his own business. One day, when he was wandering around the street to buy breakfast, it suddenly occurred to him that people need to eat breakfast every day, but few of them are regular breakfast companies. So Ye Qun made up his mind to start his own "Good Morning Breakfast" and became a college student selling breakfast.

Every morning at 3am, Ye Qun begins his busy day, grinding soybean milk, grilling steak, spreading omelets and cutting sausages. In three hours, he has to prepare more than 211 breakfasts. At 6 o'clock in the morning, customers were already waiting in front of his "Good Morning Breakfast" booth. "Please try our new beef patties, which are not fried, but baked" and "Would you like some soy milk, which was freshly ground in the morning?" He greeted him while he was busy. By 8: 31 in the morning, all the carefully prepared breakfasts were sold out. Ye Qun could only apologize to the later customers: "Sorry, I must prepare more copies tomorrow!"

at nine o'clock in the morning, Ye Qun's morning work was over after putting everything away and cleaning the breakfast cart. "Although I work hard every morning now, I have a lot of time of my own during the day. I am studying Japanese now, and I want to read more books and learn some economic knowledge, which will be used in the future. " Speaking of the future, he is full of confidence.

talking about his own entrepreneurial story, Ye Qun said. I didn't know until I started to work that selling breakfast was a very hard job. I was exhausted from working from dark to dawn every day. When I was shopping, making, transporting and selling, I often "forgot to have a bite of breakfast myself". Over the past year, Ye Qun has been in a hurry from the beginning to the present, and often ponders the introduction of new flavors such as spicy chicken and Sichuan beef. Now, the breakfast stall in Ye Qun is well-known nearby. People often drive here to taste the "breakfast made by entrepreneurial college students" and watch the long queue in front of the small stall, which makes him tired and happy. Ye Qun said that even when he was the busiest and most tired, he never gave up his dream of starting a business. "In college, many students' fathers were doing business, and they all started from scratch when they were young. Everyone who is a boss is not a boss during the day and sleeps on the floor at night."

two months ago, Ye Qun added a breakfast car, rented a house, built his own central kitchen, and hired two salesmen, thus taking the first step of his brand chain. Ye Qun said that at present, the profit of his "Good Morning Breakfast" is controlled at around 31%, and he can earn about two or three thousand yuan a month. As a self-employed college student, Ye Qun has received a lot of help from relevant departments in Nankai District and Changhong Street where he operates. Speaking of difficulties, he said frankly that he also encountered many "bottlenecks" in the process of starting a business, such as the qualification of chain operation, the scale of central kitchen, the choice of sales points, and so on. Many "archival" conditions are difficult for entrepreneurs like him to achieve. Ye Qun said that his biggest difficulty at present is the lack of business location. "I want to invest in buying more cars, hire more people and expand the scale this year, but finding a suitable venue is the biggest problem that bothers me."

small wish, from Ye Qun, became a member of "Rest assured breakfast" in Nankai District. At the beginning of his business, he applied for health certificates for himself and every employee, and made a strict workflow for his breakfast stall with reference to the health system of a regular catering company. "Since it is called rest assured breakfast, cleanliness and hygiene are our minimum requirements for ourselves, so we must let everyone eat rest assured breakfast. I hope that my breakfast car can also be hung with the brand of' Rest assured breakfast', which can make people buy more at ease, and it is also an recognition of my work! "

Case 2:

Being from a poor family, he has a sense of inferiority in his bones since childhood. In the eyes of his classmates, he is so humble that he is careful in everything. His parents managed to get him through college, but he gave up his stable job and set up a stall to sell breakfast himself.

Wang Xiaoguang, 25 years old, just walked out of the school gate, worked for less than a year, but resigned to sell breakfast. His actions were not supported by his parents or understood by his friends. However, Xiaoguang has his own set of rhetoric. "I graduated from an agricultural school, and my salary is not very high. It is more than 2,111 a month. As a man, when can I earn big money?" It is the end of this desire to make money that lashes Xiao Guang.

why do you choose to set up a stall to sell breakfast? Xiaoguang said, "This is the biggest reason for the low cost of selling breakfast stalls. I don't have much money in my hand, so I can only start from setting up stalls. My family was not rich since childhood, and I am good at cooking and I like it better."

It is not so easy to set up a stall. It is necessary to do market research and choose an address ... This series of work is overcome by Xiaoguang, who has no experience in market research, so Xiaoguang hired a college student majoring in marketing to do a very comprehensive market research. In order to ensure that breakfast is nutritious and delicious, Xiaoguang also spared no expense to learn the technology of making breakfast.

The children of poor families took charge early, and the family environment created Xiao Guang's practical ability. After designing and making the breakfast stall by himself, Xiao Guang was able to do what he liked, and Xiao Guang gradually became cheerful. During the period of preparing to sell breakfast, Xiao Guang met many people and gradually recovered his confidence.

"Eggs, ham, biscuits, pancake eggs, pancake fried dough sticks, extra-thick soybean milk, special ham porridge and secret tea eggs are all hot, absolutely hygienic and healthy!" Every morning in his stall, Xiao Guang greeted him warmly. The community he chose was the one where he used to work and live. There were many office workers, and the supply was stable. After a long time, these people gradually became acquainted with Xiao Guang. It doesn't matter if they don't have change today, they will give it together tomorrow. Xiao Guang's enthusiasm and generosity are deeply loved by these people. Some people come straight to Xiao Guang's breakfast shop.

Xiaoguang's energy was limited. When his business was getting better, he recruited two apprentices to help himself. A year later, Xiaoguang successfully upgraded from a stall to a breakfast shop. "I can earn more than 211,111 yuan a year. Now I have bought a house in the city and just paid the down payment. I believe that as long as I do what I like, I will do better and better."

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