When the enterprise soft publicity, the ultimate goal is to stimulate the user **** Ming. Soft text marketing how to stimulate users **** Ming, here I come to give you a brief analysis:

1, soft text in front of the introduction is essential

In the preparation of the soft text, usually add a small paragraph in front of its role is to briefly tell the reader the core of this article. Generally speaking, directly into the subject of the soft text is easy to lack some transition, so it is not convenient to want to do SEO friends to rationalize the arrangement of keywords, so it is important to write a good introduction, which will help readers to read better.

2, to find out the characteristics of the group of people facing the soft text

Every marketing soft text should be analyzed after careful analysis and then writing. Before writing marketing soft text, you need to know who will read your soft text, you can start from the perspective of gender, age, profession, position, etc. What you want to write your article, to which type of people to see, if these you do not know that your marketing soft text can not be considered a success.

3, clear readers' needs

After understanding the readership we want to opposite, the second is to consider is what type of content users want to see, and this step is always a difficult problem. A lot of people don't know how to start writing and the fact that there aren't that many topics to write about, the advice to everyone at this time is to talk to your readership more, after all, most writing topics come from users. You can ask everyone in your readership, and if most people have the need, then your topic can be determined. There are many users on the Internet that can be used as a readers' group, and users are all in need of communication.

4, to determine the core point of the article and the title

Marketing software have a core point, your article want to reveal what kind of content, according to the core, it is the soul of the software, the lack of the core of the software is just a walking corpse. And, a marketing soft text only a core, try not to write a multi-core soft text, otherwise it will only reduce the quality of your soft text.

5, soft layout layout is best by paragraph

The most commonly used writing method in the soft is to write in the form of a general division. The first part is the main content of the article, while the body part of the core points of the soft text, as for the specific content, you can write through their own analysis. Each industry's soft copy requirements are different, the user needs are also diverse, we will not give examples here.

After editing the marketing soft text, the next step is to display it to the users. Soft text release requires some channel resources, you can use the network of large platforms to publish, self media is now more and more popular, want to promote a marketing soft text still need to rely on these platforms. The simple principle is to find the user, guide the user, seduce the user, and then make propaganda to the user.

Through the above, I believe you can understand that soft text marketing want to inspire users **** Ming, the key is still to grasp the needs of users, and then according to their own writing level to play the effect of soft text. If you do not understand the user, you will not be able to produce **** with it, not to mention that more users are willing to look at your soft text. Many people think that as long as their soft text in the large platform release, the next natural people will have a lot of people to see, this thinking is not to be, this article is also focused on correcting this wrong thinking, of course, want to really write a good marketing soft text, but also need to do more practical work on their own to be able to do.

Let's take a look at the types of softwares:

Stories.

This is also the way I favor, good writers are masters of storytelling, story type soft text is more likely to attract users to click, so that the user **** Ming, through the story implantation of the brand information, can be more easily accepted, such as "How do I earn millions of dollars a year through the play of the community? The secret to help 6.6 million people live 86.7 million years longer? , for example: how to build a personal brand in social media non-dry thinking.

Product promotion category.

This do online income crowd prefer to use, direct facts, do data, will be the case, simple and direct rough introduction of the product, highlighting the efficacy of the product's advantages, the release of the user case and feedback, such as the "hot sale of 1 million, everyone said good weight-loss medicine".

Interview category.

My public number has also released a number of professional interview articles, are biased character interviews, there are also types of product interviews, professional interviews from multiple perspectives will allow users to feel very professional, and produce a sense of trust in the product.

Specialized knowledge soft text.

In fact, my article is more inclined to this type, in order to popularize a variety of new media marketing thinking practical skills, reasonable recommendation of my personal and company.

Take advantage of the entertainment hot class.

This is very easy to explode the reading volume, but also to attract eyeballs, the spread is relatively fast, especially every day to see the Baidu list of hot events, especially related to the showbiz stars, and then implanted in the article products, the angle of good selection, if the effect is all good.

Scientific intimidation type.

For example, we commonly see "the original bed sheet so many mites! Behind the scenes health killer is it! The top ten hazards of playing cell phone for a long time! Is not a look at the title of the horror, which is also the use of human fear, threatening to their own closely related to the interests of the attention will be triggered. But the eyeballs, there should be degrees, there is a sense of propriety, can not be too out of the ordinary, otherwise it will also produce boredom.

Popular emotional soft text.

The other day, I read the story written by Ms. Qiushui and her ex-husband, and I was touched. I have always felt that people who will write emotional soft text are masters, which is also the highest realm of soft text, understand the needs, seize the pain points, play the emotional card, triggering **** Ming, go to the heart, it is easier to trigger action, we recently operated by the steam life electronic cigarettes have also written a good emotional soft text. Smoking man's life: the world owes me a little pain, smoke can give me.

In addition, the number of marketing soft text should not be too long, pay attention to the optimization of the title, reasonable to do the title party, think about the type first, set the theme and outline and then write, stand in the user's point of view to think about, graphic and text, pay attention to the layout of the face value and reading experience.

13 tips to write a good soft text:

1. novel title, such as borrowing hot words, network vocabulary to render, to win the user's eye.

Soft text is like a wonderful woman, and the title is like her face and body, while the content is her inner temperament. Want to attract the attention of others, the first face and body must pass, only let others have interest in you, others will go to understand your inner temperament. Soft text is also the same, soft text title how to write is very critical, only to capture the curiosity of people, in order to write a good title to attract attention.

2. Use subtitle to get more attention

Subtitle visually increases the space of the page, but also plays a role in supplementing and explaining the main title.

3. The content of the article should be informative

Only attractive title is useless, the content of the article must be informative, informative content can be skills and experience to share, can also be a popular event analysis, or even life knowledge or some feelings.

4. The picture is very important, do not just mess with.

Graphics, this is the way the user prefers, but it should be reasonable with the tone of the content of the article.

5. Express your thoughts, so that the article has a soul, it looks like a conversation with the user.

Full expression of their own views, give the article vitality, like with the user in the interaction, if you can humor, it is the best.

6. Catch hot spots, pain points, and difficulties.

Hot spots, as the name implies, are those with timeliness, the freshest and hottest news. Such as "small yueyue incident" and "Chinese school bus" events, can be used as a soft subject matter, "small yueyue incident" can be used to talk about human nature, the Chinese school bus can lead to the The "Little Yueyue incident" can be used to talk about human nature, and the Chinese school bus can lead to the "Made in China problem" and so on. Popular words are also the same, such as more people use the "power", "have wood", "floating clouds", "duck pear", "OUT", "OUT", "OUT", "OUT", "OUT", "OUT", "OUT", "OUT", "OUT", "OUT", "OUT". OUT", etc., can capture the user's psychology and attract the user's attention.

7. Typography is easy to read and attractive.

High-quality softcover layout should be rigorous and organized, just imagine, a even more messy layout of the article, not only will make the reader reading difficulties, confusion, and will give a person a sense of authority. So in order to achieve the purpose of soft marketing, the layout of the article can not be sloppy, you need to do the most basic up and down coherent, it is best to label each paragraph on the topic of the subheading, so as to spit out the key points of the article, so that people look clear. In terms of language, if you need to persuade others, it is best to add "according to experts", "Professor so-and-so believes that" and so on, can improve the weight of the article.

8. The content of the advertisement is natural and should not be offensive.

A high realm of soft text is to let the reader read a little bit without the flavor of advertising, is to be enough "soft", after reading the reader can also benefit from a lot, that your article for the TA to provide a lot of help, then your article on the success.

This point is written in the end, but it does not mean that the integration of advertising is the last step of the operation, on the contrary, to write a soft text before you think about the content of the advertisement, the purpose of the advertisement, and if the soft writing ability is not very strong, it is best to put the soft text in the beginning of the second paragraph, so that readers are attracted to the first paragraph can be brought into the trap of the soft text. If you do not have great writing skills, the advertisement of the soft article should not be placed at the end, because if the content of the article is not attractive enough, the reader may not read to the end of the page has been closed.

9. Soft articles also need to do SEO optimization.

After sending out the soft text on the matter? There is no doubt that the search engine is the big head. Since most of the traffic from the search engine, no ranking of your soft marketing effect is not greatly reduced? So optimize the money to buy the soft text, it is not worth the money to maintain a good silver?

10. Do not send the soft text in the industry layout.

News edition, social edition, science and technology edition are good choices. All major newspapers have real estate edition, automobile edition, if you are a car advertising party, when you send you your soft text in a newspaper automobile edition, this article is doomed to be a failure of the soft text. Because, you only hold the heart of doing news to write soft text, write out enough to see. Otherwise it is hard copy, even hard copy.

11. Write it like a news article.

For example, if you're doing soft copy for a beach property, then your no-brainer title would be "The World's Top Ten Bay Area Selection", don't be embarrassed to give you that crappy beach and stick it all together with Beverly Hills and Long Island. Then add an authoritative organization to award the prize, and you're ok. This is the most elementary means of land speculation. In addition, if you are a big company, you have to remember that all your hands and feet are news, all qualified to be on the production version. If you add a little public service, organize a sport, maybe your partner media can give you free articles.

12. Don't let your ad agency copywriter write soft copy, it's the most bullshit thing ever.

The copywriter is supposed to do hard advertising, and you're doing yourself a disservice by letting him write soft copy. How to do? Find a reporter to write, you can post ads can also give the pen fee. First of all, go to talk to him, put your ideas thorough in-depth chat complete. When he came to the draft, you can reply to the comments, but do not modify his draft, on the one hand, journalists have pride, on the other hand, after you change, it is not called news.

13. Be sure to pay attention to the combination of soft and hard, but never, never, never put your soft text next to your hard copy.

If Shi Yuzhu year when laying soft text next to put all the Platinum Brain ads, it will be seen through.

Many people advertisers say one thing: I know that half of my marketing expenses are spent in vain, but I don't know which half.

I'll tell you what, open the newspaper, cover 2 is your soft copy, cover 3 is your hard copy, the soft copy of this half of the money, it will be spent in vain.

How can an article have a relatively large amount of forwarding?

There are 3 very important methods:

1, implied user forwarding

Even if your article is well written, if the end does not imply that the vast majority of people do not have to go to the forwarding of the consciousness, but you have to imply a little bit, like your article of the friends will go to the forwarding of their own qq space or wechat circle of friends, blogs microblogging, etc., and even some of the webmasters readers! will also be forwarded to their own websites.

So I used to at the end of my articles, often have a sentence: "This article is welcome to forward, forwarding please specify the author and source. Thanks!"

2, tempting users to forward

than implied another level of method, is directly tempted to forward, as long as the forwarding of the benefits to attract people, so that the amount of forwarding will also be very large, for example, I mentioned above at the end of the article with a sentence:

Please forward this article to your QQ space and WeChat circle of friends with one click, and then leave a message to write seriously about your heart, I will continue to give away three mysterious e-books to you. I will not disclose the name of these three books, to ensure that you receive will be repeated after the study, such as can be cited, you will benefit from a lifetime, and also can not afford to share with others

Remember: WeChat public can not be used on this method!

3, super mysterious method

The first two strokes with a good, you can let your article to increase dozens of hundreds of forwarding is no problem, but how can you make your website to produce my previous show tens of thousands of website forwarding it?

Training event soft copy. Also for this event. Planning. This should be engaged in an event people know. These softwares are written well or badly. Directly affect. Activity. Success or not. In normal activities. What is the theme? For Asian themes. Write it from the ground up. More importantly. The venue for the event. The extreme sound. And the spectacle. It has to be decent. The host must be professional. Depending. The content of your event. Both simple. And illustrative of the content. And can make the audience. Like to listen.

In fact, soft text promotion is a major channel for the promotion of educational institutions, instead of traditional paper media, many schools want to do, but do not know how to write now education push to teach you to write promotional soft text:

First of all, there must be pictures, the pictures must be self-popping

The graphic this skill naturally need not be said.

However, we found that some friends will add pictures when editing the article, but the pictures, although associated with the content, are bland. This leads to the pop-up advantage of the image itself to reduce.

To learn to take advantage of the hot spots, the use of hot spots to do content extension

The most fearful thing about writing articles is that you can't write them, and the content dries up.

This is actually a very good solution, is more combined with hot spots, with the help of hot spots.

With the high popularity of the hotspot can add more traffic to your article, and you can extend the content of this hotspot, the skills are super simple,

that is, up to 20 minutes it, a brand new hotspot to promote a new soft text on the write out.

In short, a Baidu hot list, a microblogging hot list, plus the Baidu search engine, the combination of the three is enough.

Training institutions how to write articles quickly, the original article is actually very simple

Many friends will complain that they are slow to write articles, original articles are difficult to write and so on.

In fact, this is all caused by not mastering the skills.

Must usually go more to accumulate quite important,

Education pushed the proposal:

One, we go to see the public or other portal articles, and then will be the title of the accumulation of down, every day to accumulate ten good title, adhere to the 2-3 months, you will find that your school soft title comes with the temptation.

Two, learn to public number and other self media popular articles or videos to do content extension. After learning the skills, more practice will be able to cultivate success.

Three, more to see the well-known school self media articles. Study its title, selection, content laying.

Four, more to go to the Sina blog + Zhihu + Tianya Forum + Douban group and other original platforms to see.

Since the Fifteenth National Congress of the Party, China's small and medium-sized enterprises (SMEs) have been developing rapidly, accounting for 99% of the country's enterprises, with their output value and profits accounting for 60% and 40% respectively. Not only that, SMEs also provide 75% of the town's employment opportunities, and SMEs accounted for about 60% of last year's total export volume of 297.26 billion U.S. dollars, in addition to fulfilling the diversified needs of the people and cultivating talents. In addition, they play an important role in meeting the diversified needs of people and cultivating talents. However, due to various internal and external reasons, SMEs inevitably have a series of problems in the process of development. These problems will constrain the development of small and medium-sized enterprises, if not immediately resolved, over time, it will be transformed into a problem affecting the development and growth of enterprises, is bound to affect the survival of small and medium-sized enterprises or long-term development.

Expert analysis 。。。。。。

According to China's famous small and medium-sized enterprise research head said: "constraints on the development of small and medium-sized enterprises of several bottlenecks are mainly the following:

1, institutional and conceptual bottlenecks. China in promoting the development of small and medium-sized enterprises in the process of law, policy and other aspects of the unsound seriously affect the service system. Conceptually, not a few operators' concepts are still stuck in the first business stage, short-sightedness, lack of strategic vision, focus on immediate benefits, stay in the family management stage.

2, the bottleneck of the core competitiveness of SMEs. The core competitiveness of small and medium-sized enterprises is mainly composed of four aspects: the level of employee knowledge and skills, technology system, management system, corporate culture. First of all, talent and human resources is one of the main problems faced by China's small and medium-sized enterprises, China's second survey of private enterprises in 2004, private enterprises to participate in medical insurance is only 33.4% of the surveyed enterprises, pension insurance is 38.7%, unemployment insurance is 16.6%. Secondly, they do not have a strong sense of strategy, are at a loss as to what to do with the current macro-control policies implemented by the state, and find it difficult to get rid of family management, resulting in a lack of transparency in management, unclear property rights, and difficulty in recruiting qualified professional managers. Finally, the lack of corporate culture, there is no enterprise unique cultural concepts, values input.

3, the bottleneck of financing channels. Shortage of funds, resulting in operational difficulties is the general situation of China's small and medium-sized enterprises, a survey in 2005, 58.8% of small and medium-sized enterprises that financing is the biggest problem at present, due to institutional and other reasons, can not enjoy the state-owned large enterprises in the form of loans and financial services.

4, the bottleneck of internationalized business. China's small and medium-sized enterprises vicious competition, resulting in the deterioration of the overall trade environment. Lack of export information, knowledge and experience in international trade.

Experts to solve the problem 。。。。。。

For the policy, financing and other aspects of the problem for a time it is difficult to find countermeasures to solve, but the enterprise can first solve their own problems, many years of research on the development of small and medium-sized enterprise situation of the analyst Li Yang contributed to the majority of operators to countermeasures.

First of all, the enterprise should be from the "management, personnel" to improve their own development, corporate competition is actually the competition for talent, is the competition for staff quality, enterprises want to achieve sustainable development, must adhere to the text of the people, to improve the skills of the staff, quality, mentality and other aspects of the effort. Training is the welfare of employees, vocational training for enterprises is an investment, however, most of the current business has not recognized this, or awareness is not high, the majority of the idea is that most companies can not afford to invest in capital. In this regard, first of all, we must change the operator's mindset, raise awareness of the degree of vocational training as a strategic investment, based on the long-term, to determine the goal, through high-level, highly specialized training, improve the professionalism of employees and job skills.

The reason why an enterprise has developed more than other enterprises is that it has cultivated a better ability to train good employees. Excellent products, quality service, must be excellent staff out of the work. In the face of the knowledge-based economy, science and technology leading era, business operators must update the concept of cultural training, professional training, to improve the staff's cultural knowledge and technical content.

Secondly, improve the management skills of managers. Management master Peter. Drucker once said: "support an enterprise to success may be the capital, may be technology but ultimately is the effective integration of resources, is a called "management" art." Without effective integration, more money, more advanced technology will not become the effective competitiveness of the enterprise, but may become the reason for the enterprise to move forward. Management is the soul of an enterprise. And small and medium-sized enterprises face a primary problem is the management of the problem is a primary problem affecting the development of small and medium-sized enterprises, but also small and medium-sized enterprises want to develop the first need to break through the bottleneck.

Enterprises can improve their ability in these two aspects by participating in professional training institutions. At present, the prevailing problem of training institutions is a mixed bag of fish and dragons, the level of specialization is not high, and the quality of training is mixed. The market is not standardized, and the competent institutions have not taken up the responsibility of managing and regulating the market, giving room for some indiscriminate so-called training units to take advantage of. Although there are few legitimate training institutions, but for the public to understand, trust, with brand characteristics of the training institutions are not many, resulting in many enterprises, employees want to learn the real technology, but the lack of training information and information on the correct guidance, seeking learning and cheated.

Ten years of development history, the management training market has not appeared like other industries as strong well-known enterprises, most training organizations annual turnover of less than one million, more than ten million is considered to be relatively large! However, some training organizations have accumulated a wealth of training faculty, curriculum resources and customer resources, entered a stage of rapid development. The rise of the development of the "wisdom of the training" in 2010 turnover has reached tens of millions of dollars, it set up branches and offices around the country, rapidly expanding their scope, and strive to become the first turnover of more than a hundred million, the first domestic well-known brand of training institutions!

The rapid development of China's management training market, but also attracted many foreign training institutions, Europe and the United States top training institutions have entered the Chinese market, they recognize the value of the Chinese market, which for many domestic small and medium-sized training institutions is a challenge, they not only have to compete for the market, but also to compete for the extremely scarce resources of trainers. At present, the biggest threat to the top training institutions in Europe and the United States is the "Wizkids training institutions", unique courses, impeccable teacher strength, like a tiger team is the biggest advantage of Wizkids, in the next few years, China will be staged a national brand (Wizkids) and foreign brands to fight against the joint struggle. However, a true understanding of the actual needs of local enterprises and according to the needs of the right medicine, is a local training institutions have an inherent advantage, which is not a foreign training institutions to achieve the localization of talent can be done.

Expert comment 。。。。。。

Expert advice to the majority of small and medium-sized enterprises: "Enterprises out of the dilemma, from the essence of the problem, first of all, from the concept of change, focus on independent innovation, pay attention to branding, branding, technology, marketing as the focus, and strive to improve their core competitiveness. Emphasize the long-term development of enterprises, do not only consider the immediate interests. Secondly, from the technical and management innovation, cultivate technical core competitiveness. Cultivate management core competitiveness, create a unique business model, to create and unique business model. Finally, efforts to learn management knowledge, in the second entrepreneurial stage, the fewer the family the better the management, cultivate the enterprise's own professional managers, strengthen the management of all aspects of the value chain, so that the enterprise from the experience management to the people-oriented modern management track."