Hongyadong traditional folk custom area is adjacent to Cangbai Road, Jiefang North Road in the north and Jiang Bin Road in the south. The total length of the project is about 1.2 huali along the river, with a total commercial construction area of over 50,000 square meters. With the diaojiao building with the most traditional architectural features of Bayu as the main body, the dining, entertainment and cliff-facing are combined with the building height.
Hongyadong is located within a radius of 500 meters in the core business circle of Jiefang North in Yuzhong District. It is located in the core hub of a large CBD area along the two rivers and three banks, and consists of Jiefang North CBD, Jiangbei Town CBD and Marble CBD. Jie Fangbei, as the most prosperous and mature first business district in Chongqing, has always enjoyed the reputation as the golden street of the city. With unparalleled centripetal force and cohesion, it has become a gathering place for fashion consumption and large-scale commerce, a window for Chongqing's urban operation and a must-see for foreign tourists. Millions of people cross the river like crucian carp every day, and dazzling goods can be seen everywhere, showing an exciting scene of prosperity. With the transcendental momentum of sitting in the core business district of Jie Fangbei, the Hongyadong project has seized the insurmountable height of the city, and its unrepeatable location advantage is fully displayed.
The Hongyadong Project condenses the 3,000-year history of Chongqing, and integrates Chongqing's unique Bayu folk culture, mountain residential architecture culture and dock culture, aiming at enabling all consumers to enjoy the unique charm of culture, consumption culture and experience culture after consumption. Hongyadong is based on folk culture, and the construction of the folk market town in Tianchengxiang Street consists of street view, artist performance, grand theater, the first pot of Chinese hot pot and folk customs.
Relying on the architectural culture of mountain residence, the diaojiao building on the cliff and one building space after another make the diaojiao building, one of the architectural wonders, give full play to its form. With the dock culture as a supplement, the unique essence of Chongqing dock culture is fully displayed in the only paper riverside street with the most riverside value in Chongqing through sculpture, relief and real dock environment.
Hongyadong Folk-custom Area takes the perfect integration of Bayu culture in 3000 years and prosperity and fashion in the new century as the soul of the business format positioning of the project.
The management form of the project can be roughly summarized as: one state, three wonders, four streets and eight views. One state refers to the cultural leisure format, which consists of eight parts: catering leisure, bar leisure, cultural leisure, entertainment leisure, health leisure, sports leisure, shopping leisure and tourism leisure. Three musts refer to diaojiaolou, old street of market town and Ba culture. Four Streets refer to Paper Salt River Street, Binjiang Bar Street, Tiancheng Lane Bayu Style Street, Hongyadong Feast Food Street and Urban Balcony Exotic Style Street. The eight scenic spots refer to the dripping green of Hongya, the confluence of two rivers, the diaojiao building, Hongya sculpture, the city balcony, the Ba culture column, the first pot of Chinese hot pot and the sunset photo of Jialing. Based on Jie Fangbei, which has been increasingly active in business for a long time, but lacks culture and leisure, we will show and release the accumulated humanistic strength in Chongqing, and present a leisure business kingdom integrating Ba-Yu folk culture and food and entertainment.