For a new company, how to make a good name for the company that sounds good and can be registered? This problem should be more difficult to solve within the company! In particular, many companies to achieve the name can be registered, and has a meaning, which is more difficult, as the saying goes: "business name is loud, gold." As a businessman to fight the sea of the first trump card, a good business name is like a moving song, moisturizing people through the vicissitudes of the heart, but also as a touching poem, giving people the warmth of love and beautiful enjoyment. Name, is the sign of self-creative enrichment, is the fundamental to settle down and build a career. As the saying goes, "If the name is not correct, then the words are not true, and the words are not true." For companies and enterprises, a good name is also a very important part. Those well-known enterprises and well-known trademarks have a famous name, some names far beyond the value of "ten thousand taels of gold", for example, "Haier" brand value has exceeded ten billion dollars, and the world-renowned "Coca-Cola" has exceeded the 100 billion dollar mark. The American economist David Bell said: "Business is not just a business. Bell said: "business name is the carrier of the corporate image and brand". And how to get a good name is also a great learning, a good company name should be in the sound, shape, meaning after repeated refinement and get. For a company, although the name is just a combination of several Chinese characters, but to show more than just a few Chinese characters inherent in the nature of the meaning. Name as a company to open the market logo, it stores a lot of market competitiveness information, can be a good reflection of the strength of the company, but also a symbol of the value of the company owner. How to make a good name for the company and can be registered? Here are some basic principles and conceptual points: First, the company name matters 1, the name pronunciation should be clear Chinese characters are numerous, there are many phonetically the same pronunciation, so in the name of the company, some pronunciation difficulties in the Chinese characters or even more difficult to read the name, you should make every effort to avoid, especially some of the level and oblique with the poor, homophonic, harmonic characters combined with the meaning of unlucky and ungainly or the name of the company. The name should be avoided as much as possible, especially if it has a bad combination of Chinese characters, homophones, harmonies and unlucky meanings or is unclear. How can I come up with the best pronunciation? In ancient Chinese poems, there is the rule of "rhyming". Therefore, the chapters are categorized according to the degree of similarity or difference of the rhymes. Rhymes with the pronunciation of similar sounds into one category, called the rhyme section, also known as "rut", and the rhyming syllables *** divided into thirteen categories, in order to make the pronunciation of a certain pattern to follow, this method is called "rhyme", also known as the This method is called "rhyme", also known as "thirteen rut". The thirteen ruts are categorized as follows: (1) East: Middle East rhyme, including 13 words such as pine, work, weng, empty, end, boom, etc.; (2) West: Knowing rhyme, including 13 words such as period, low, wife, west, machine, ladder, etc.; (3) South: Dry single rhyme, including 13 words such as cold, silkworms, but also, difficult, talk, face, etc.; (4) North: Black and White rhyme, including 13 words such as special, grams, Le, get, Fuk, book, etc.; (5) Hangzhou: Strong Yang rhyme, including wolf, Yang, Tang, Chang, Niang, Wong, etc.; (6) Hang: Strong Yang rhyme, including wolf, Yang, Tang, Chang, Niang, Niang, Niang, Wong, etc. (6) Bo: Poso rhyme, including 13 characters such as Ge, Goose, Ho, Duo, Ke and Ke; (7) Chen: Renchen rhyme, including 13 characters such as Lun, Feng, Cheng, Teng, Gen and Sheng; (8) Qian: Tianxian rhyme, including 13 characters such as Tien, Smack, Jian, Bump, Smoke and Xian; (9) Loss: Grey Fly rhyme, including 13 characters such as Destroy, Blow, Wei, Chase, Push and Heap; (10) Kuk: Gusu rhyme , including 13 words such as Du, Hu, Chou, Wu, Shu, Fu, etc.; (11) Give: Tiexie Rhyme, including 13 words such as Jie, Hot, Measure, Tongue, Le, Real, etc.; (12) Pai: Huai Lai Rhyme, including 13 words such as Cai, Guai, Mourn, Kai, Buried, Child, etc.; (13) Qua: Pasha Rhyme, including 13 numbers such as He, Flower, Grasp, Pull, Flowers, Differences. In the above thirteen ruts, different rhyme parts have different pronunciations, and due to different pronunciations, they make people sound and feel different. In the company name, should be based on the characteristics of the company and the overall structure to choose the appropriate syllables, words to rhyme. 2, the number of words as few as possible In accordance with some of the current company name routine, many company names in the number of words between 2 to 5 words, but to register the name of the company if it is difficult to register successfully, may be appropriate to increase some words. According to the relevant information published, there have been people with shorthand equipment to do a test to one-thousandth or two-thousandths of a second of the moment for people to listen to the words of the advertisement, to test them in this time to hear and understand the Chinese word, the results show that the general memory of the number of words are in the limit of 5, because of some of the company's best name in the 5 words or less. 3, avoid the use of secluded characters Although there are millions of Chinese characters, but the commonly used ones are only about three thousand. When naming a company, try to choose commonly used words, do not simply for the pursuit of uniqueness and choose those remote words that many people do not recognize. The use of these remote words to name, it will increase the public confusion, and even make customers avoid because they can not pronounce the word. For example, a clothing company in Beijing produced a "Bali" brand suits, as for the "Bali" word, know how to read and understand the meaning of very few people, the general public would rather not buy, but also will not say the wrong and lose face. Another example is a soybean protein powder factory in Jiangsu Province for their soybean protein powder, instant soybean dairy products such as trademarks named "Khonfeng", such trademarks, not to mention the general farmers, the public do not know, I'm afraid that even teachers in the university may not be recognized by everyone. Of course, it is difficult for the products of this company to sell well in the market. The reason why some people use remote words to name their companies is that they think that the key to getting a good name is to choose a striking "good" word. So a mention of the name, will spend a lot of effort to find the "Kangxi Dictionary", want to use different words to attract the attention of the majority of consumers, I do not know, the actual situation will be just the opposite, a good name is like a good article, is in the bland in the magical, rather than relying on the use of secluded words to name. For example, "four-way", "Founder", "Jinlilai", "Master Kong", "Haier", "Haier", "Haier", "Haier", "Haier", "Haier", "Haier". "Haier", these pleasant company name, are the use of common word name. 4, the name will not let people produce inappropriate associations Company name is to the outside world to show the company's image of the signboard, if the name is easy to read and let others associated with bad connotations, the company's economic development will bring a lot of adverse effects. For example, there is a real estate developer to the newly developed residential area named "West Sky Luxury View", within a few months of the launch of the disk, the buyers are still few, because the name of the "West", it is easy to let people think of the place where people go after death. 5, strokes should be simple Chinese characters is a hieroglyphic, a word of strokes up to more than thirty paintings, if you take too many strokes of Chinese characters, not only the writing process is not very convenient, but also for the registration, recognition of the name will bring some inconvenience. At the same time, the company's name is the code name to show the company's culture to the public, to let others remember the company's name, first of all, to let the public read and understand to remember the name. The use of multi-stroke word to the company name, will affect the dissemination of the company name, which will bring a lot of trouble to the company's operation and development. 6, the font should be beautiful In the modern society where both material and spiritual civilization have been developed at the same time, people are paying attention to the virtues of the font and the artistic effect of the name. In the company name, if you can design a good sound, connotation, beautiful name, can easily win the appreciation of consumers, can deepen their impression, for the company's products to open the market to increase the potential of a lot. However, the design of the font, do not because of the pursuit of aesthetics and affect the customer's recognition, but to allow customers to clearly distinguish as a design principle. Otherwise, the effect will be greatly reduced. 7, the meaning of the word to be clear Generally speaking, there are harmonies or can be associated with other words used to name the company, are very easy to cause confusion. Commercial naming, with easily confused text, will give the customer recognition difficulties. Sometimes, it can also cause doubts or misunderstandings. Therefore, these words should be avoided as much as possible. Otherwise, it will not only make the customer easy to read the wrong pronunciation, but also may not be able to grasp the pronunciation of the word, and not willing to spread in front of other people. For example, in Liaoyang City, there is a "Junbao Restaurant", in which the word "bao" has three pronunciations bǔ, pù, bǎo, what should be read here? Really puzzling. 8, the company's name should be named, the name of the Chinese people have always been concerned about the "name". At present, in the company's name, there is a more prominent problem is exaggerated, expensive, foreign tendencies are becoming increasingly serious. There are a number of grades is not high, the scale is not big store, at best a dozen square meters of operating space, in the name of the title to **** Hotel, **** big ballroom, food city, toy city, casino, etc., or even more exaggerated self-proclaimed as "Asia", "five continents! "Asia", "five continents", "Huanyu", "big world", etc., this small room, also said to be able to embrace the universe? Such a name, it is easy to let people produce a sense of splendor, which is not good. There is also an insubstantial way of naming is to climb the noble, at every turn to the "aristocracy" close. There are some "imperial capital", "palace", "emperor", "prince", "Empress", "aristocrat" and so on the name of the company's stores all over the street, dazzling, as if entering the Forbidden City, this type of name will sometimes let people stay away, "who dares to go to it? That's a place only for the rich and famous." This is the reason why many customers are discouraged. 9, the company name should be unique, unique company name aims to distinguish other similar things. If the same company name is all over the sky, it will lose the meaning of the name, and sometimes may lead to unexpected trouble. For example, the name of the company called "global" hundreds of names, such as global communications companies, global advertising companies and so on. This phenomenon of renaming although in different areas and different industries is allowed, but because of the lack of freshness in the publicity, and difficult to attract people's attention, and even people contact the company name, can not figure out what it represents or which industry, of course, will directly affect the company's own business and development. 10, the company name in the sound and meaning to be powerful pronunciation is the name of the material shell, the name of the pronunciation of the good or bad, not only related to the name of the auditory image, and will also be related to whether it can be read to the mouth, listen to the ear, seemingly eye-catching purpose. Many world-famous company names, and even their trademark names, will try their best to seek the best pronunciation for their own names and trademarks. For example, Akio Morita created the "SONY", read simple and powerful, and in the International Phonetic Alphabet, the pronunciation is the same. The founder of Kodak, George W. Yinzman, was a pioneer in the creation of the company's name. Yinshiman in the company's trademark name, deliberately selected a stronger tone of "K" (King King), came up with "KODAK" before and after the use of "K" powerful name. 11, the company name should be close to the customer a company to make a good name, not to give the operator their own year to see, not to let it close up self-appreciation, self-indulgence. Start with a good name, the biggest purpose, is to put themselves on the market, to provide goods or services to the community, so as to attract customers, please customers, better engaged in commercial activities. To achieve this goal, the company name must have this characteristic and be able to relate well to the customers. A good company name should have the following five aspects of the function: a. Recognition function. Recognition function is a good company name should first have the most basic conditions. For example, when people hear the name "Carrefour", it is easy to remember it and distinguish it from those who have no personality of a variety of "clone" supermarkets, the reason is that it is very personalized, easy for people to produce associations. Second, the convenience function. A good company name, must make customers in the business dealings or customers in the consumption can feel convenient, this is the name of the convenience function. Third, advertising function. A good company name, itself is a good advertisement, with the function of advertising, the company's name to have the function of advertising, it must be read catchy, easy to trigger associations, so that people in the after-dinner or street talk happy to mention. For example, "Founder", "Lenovo Group" and some other names, is a typical example. Fourth, beautify the function. The company has a very meaningful and beautiful name, the design is very artistic, with this special company name logo, it will be posted in the hall, or hanging in the body of a more conspicuous place as a decorative embellishment of life. Fifth, value-added features. Good, special significance of the company's name, or high style, tasteful name, can make the consumer to obtain certain reputation, identity and status, thus creating a sense of superiority. 12, the company name should be consistent with the relevant laws and regulations, comply with the principle Currently, according to the relevant provisions of the Trademark Law, the name of the company can be registered, there are clear requirements. All business subjects must go to the administration for industry and commerce for registration procedures, registered trademarks, without the approval of the registration of the company name can not be used. If in the company name only take into account the meaning of the current market as well as the meaning of the name, and the name used in violation of some laws and regulations of the standard provisions of the name, it will be difficult to register successfully. Therefore, before naming a company, first of all, we should master some companies, commodity market, as well as relevant laws and regulations. In the company name, in addition to consider some laws and regulations and restrictions, but also have to consider religion, social morality, social customs and habits and so on some factors. In addition, China's choice of company name, in principle, is free to set up, but the law at the same time made the following restrictions: First, the company's name must be healthy, standardized, there shall be no harm to the state, society or public **** interests. Such prohibited names are mainly three categories: the same or similar to the name of our country, the name of the party and government organs; harmful to social morals or other adverse effects; with national discrimination. Second, the company's name shall not be used in foreign characters or hanyu pinyin composition of the name. Third, the company's name shall not use the name of the composition of the number. Fourth, the name of the company in the same industry within the statutory scope shall not be the same. Second, some of the company's name skills The company is by virtue of the production, sale of products or provide social services to survive, it can provide society with socially necessary things to survive. Company name is appropriate, you can improve the company's popularity, increase product sales, improve the company's operating income, and if the name is not appropriate, it is likely to make the product stagnation. According to incomplete statistics, in China's industrial and commercial sector registered millions of company names, within a certain range to enjoy a different degree of visibility only accounted for 0.25%, how to give the company a good sound and can be registered name? The following is the company name skills: 1, borrowing the name of the law Currently, many large companies are named in the form of the company name, so that not only can promote the regional culture, but also make people easy to read and easy to understand. For example, the Yangtze River Enterprise Company, the Yellow River Group of companies, Taishan Group of companies, Pearl River Group of companies, Zhangjiajie Tourism Company, the use of place names as a company name, more common in the company name. A place name is the name of a certain territory, and often when a place name is mentioned, it reminds many people of a place's history, culture, scenery, products and some other rich connotations. Therefore, the name of the place as the company name, easy to deepen the impression of the name. 2, catering to the auspicious name method In the current society, everyone has to seek auspicious psychology, the treatment of the company name is no exception. In this way, in the company's name can be captured in the consumer's favorite people and things, for the company to use a meaningful name. For example, "Jiaqing Wedding Service Company", "Jiaqing" has the meaning of "beautiful" and "joyful". There are also a lot of company names with auspicious things, such as Nanjing Panda Electronics Group Company, Monkey King Welding Company, Chunlan Group Company, Pegasus MSG Company, Hongmei Camera Factory, Golden Deer Group Company, Haima Furniture Mall and so on. Some foreign-funded companies in China, but also well versed in the Chinese people seeking good luck and pray for the psychological, in the name of the time of traditional Chinese culture to do in-depth study of the two cultures are included in the company's name, after careful and repeated refinement of the name, a lot of foreign companies are also extraordinary. For example, Canefour, the world's supermarket giant, when entering China, in the name of a lot of thought, from the countless naming programs decided to Chinese name "Carrefour", which is not only in the pronunciation of the sound is not lost, the more clever is that it is in the name of the Chinese people hope that the traditional psychology of the family happy, uninformed people will also think that here sells The uninformed would think that this place sells local "Chinese goods". A good name and good business services, so popular and prosperous, a constant source of wealth. There is a famous Swedish furniture store in China, "IKEA" (IKEA), is also a perfect combination of sound and meaning and meaning, as soon as you hear the name gives people a warm and sweet feeling, coupled with excellent quality, workmanship, no wonder every day is full of people. 3, catering to the fashion name method With the rapid development of social and economic, electronic products update speed is also very fast, after entering the digital age, produced a large number of electronic products to the business of the company, they often take the most advanced, fashionable, avant-garde words as their names, such as "digital pioneer", "Online one hundred" and so on suitable for young people to pursue the psychological requirements of fashion. 4, the choice of noble and elegant type of Chinese characters as the company name these companies can be divided into two categories of implicit and straightforward name. Comparison of straightforward company name try to show their own extraordinary style, such as gold Lai Lai company, silver Lai Lai company, rich Shen company, Fugui bird shoes company, small king computer company, the emperor hotel and so on. Implicit company names are red movie company, new era of Canton House, Tianlong Sofa Factory, Giant Tree Clothing Company, Elegant Silk Fabrics Co. 5, mark the company characteristics of the name in the name of the company in the process, if the name can be marked in the name of the characteristics of the company's name can achieve twice the result with half the effort. To indicate the company's business characteristics and service quality way to name, is a more extensive method, this method of naming the company's name will make the name as a permanent "miniature advertising", can always stay in the minds of the public. For example, the name "Lenovo Group" itself contains a wonderful advertisement - "If we lose Lenovo, what will happen to mankind?" Many musical instrument companies are associated with sound, so when naming a musical instrument company, the name can be centered around sound, such as "Fifth Movement Musical Instrument Company". This mark the company's characteristics of the name method is to have the appropriate connection with the business name and the product itself, in order to allow consumers to listen to its name to know its nature. 6, symbolic name method to the beautiful things in the name, some may have obvious symbolic meaning. Some are implicit in the name of the aspirations of their own business, which is also quite a naming method. This naming method does not contain the task of commercial competitiveness, common dragon and phoenix, pine and cypress, green hills, spring light, the Great Wall, hundreds of flowers, green clouds, Venus and so on. 7, the use of traditional business flavor is very strong auspicious name method Using this method for the company's name, the most prevalent in the old days. In the old days, businessmen like to get a good luck, pay attention to the mouth, open and close the mouth, "prosperous business through the four seas, the source of prosperity up to three rivers," so the auspicious language as a store signboard is extremely common practice. For example, Yuanfeng Bills, Daqingyuan Bills, Fukang Chancery, Shunkang Chancery, HSBC, Ruikangsheng Yen, etc., these traditional cultural methods for the inheritance of the company's name, most of the Chinese characters with good luck. Now there are many such company names, such as Changsheng, Yongfeng, Jiangyuan, Xiexing, Taikang, Xinyu, Wanchang, Guangda, Taihe, Yuanfeng, Xinlong, Yongxing and so on. 8, catering to like "foreign" psychological needs for the company's name Reform and opening up the closed decades of China opened the door to the world, in the face of decades of artificially widened the gap and the strange and bizarre, some companies in order to comply with the development trend of the times, catering to the aesthetic interests of modern people, especially the psychological concepts of pandering to the outside world, it will choose some of the With "foreign" meaning of Chinese characters to name, such as China and Italy joint venture "Stefane Ltd.", China and France joint venture "Menimus Fast Food Co. There are also some domestic businessmen to open their own companies in the name of the "foreign", such as the Beijing Lufthansa Commercial Building, Saige shopping malls, Maggie's Hairdressing, Aurora Cosmetics Company, beauty of the cosmetic company, and so on. Now draw on foreign translations, the pursuit of foreign flavor of the company's name more and more, many company names only focus on the surface of the font gorgeous, and did not consider whether the name has meaning. This kind of company name has no specific cultural connotation, but only a symbol. How to adapt to the status quo of social development, with a meaning to have a favorite "foreign name"? For example, on the love of foreign names, and the scale of operation is not very large companies, the use of Fontainebleau, Philippe Cointreau and other names is a good way. Because these two words are the name of the place, and foreigners are seldom use the name of the place as a trademark name, plus these two translations of the name of the word is very elegant, will let people have a kind of reverie. Chinese people used to translate foreigner's name by Italian translation. After a long time of practice, gradually produced some basic function seems to be used to translate the foreigner's name, usually no other use of the word, such as Na, Ya, Xi, Sha, Fei, Luo, Lili, Nie, Di, Ao, S, and so on. Putting these words together creates the illusion that they seem to be full of flavor. For example, Rebens, Mona, Belmont, Ortiz, Ness, Nivetha, Lena, Flina, etc., these names can be used for the name of the company. This naming method is mainly to think of a good English, and then translated into Chinese, both meanings are very good, is considered a good name. For example, "Stable Roast Duck", its English words are "WONDRFUL" ("Wonderful"), translated into Chinese, pay attention to the translation of the Chinese characters skillfully with the results of the Become "stable blessing" three words, which is in line with the traditional Chinese naming psychology, the results of the double meaning of the word, is good. 9, the clever use of numbers for the company's name clever use of numbers and number combinations, is also a good way to name the company. This naming method in the number or combination of numbers must reach a very wonderful to do so, so that read catchy, crisp and clear, sounds also very comfortable, these company names circulate more easily, quickly, can give a good impression. For example, 505 group, three nine group, six six steam transportation, five four shopping malls, 888 restaurant and so on. In ancient Chinese, "three", "nine" means a lot of imaginary number, "more" and "long", "Long" is a similar word, implying health and longevity, as the name of the pharmaceutical group is of course perfect. "May 4th" is a youth festival, suggesting the target market of the mall as well as its taste. Generally speaking, with the number of names, it is not appropriate to use more than four figures of the name, unless the group of figures has been in people's minds to produce an impression, because the name is very inconvenient to read, but also not conducive to people's memory and dissemination. 10, catering to the needs of the hunting psychology for the company's name in the minds of some people, curiosity can always drive themselves to pay attention to certain things, especially because of the modern more and more the pursuit of novelty, so in the company's name when the novelty, often play a surprising effect. For example, the United States of America Ohio has a tobacco company is very bold, they named the company's trademark in the name of "death", this method of naming, although there is a surprise intention, but the company's name is related to national culture, if in China it is very difficult to register successfully. 11, brand name method Some companies have created a brand-name products, will in turn use the brand name as the company name. For example, Shanghai's former Lvbao gold pen factory is so, the factory's female teacher Tonti business start, to a factory customized by her own name "Lvbao gold pen", exclusive distribution, and later opened a gold pen factory, playing the "Lvbao" this piece of signboard. This kind of naming method has become popular due to the "brand war" in the industry, where the factory fights for the brand, and the brand helps the factory to be powerful. For the average consumer, whether the first brand or company name, which is like the first chicken or the first egg, the same problem. For example, the famous Japanese pioneer company, Sony, the United States of America's Coca-Cola, Kodak, Germany's Volkswagen are so. Shanghai's Phoenix Bicycle Company is also named after its brand "Phoenix". 12, borrowed from the name of the law Poetry allusion contains a high cultural and aesthetic value, enough to make people produce rich associations, so often become the material that people use to give the company name. Borrowing from the classic name, often can attract the interest of intellectuals and upper-class people, the company name seems to be very consistent with their identity. Therefore, in this part of the people are very publicity ability, through their feelings and publicity, will also spread the company's reputation. For example, Nanjing's "Louwailou" from Lin Sheng's "Mountains beyond the mountains outside the building" famous line, which also brought out the Beijing restaurant chain "Tianwaitian" elegant name. Shenyang's "Lumingchun" takes its name from Cao Cao's "Short Songs": "Yo Yo Luming, Eating Wild Ping", and Hubei's "Sky Streams" restaurant by the side of the Yellow Crane Tower takes its name from Li Bai's "But I see the Yangtze River in the sky". The restaurant "Tianji Liu" is named after Li Bai's "But I see the Yangtze River flowing in the sky". This answer is recommended by the entertainment and leisure classified person Lu Junsheng

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