# Planning # Introduction A planning book is a text that plans a future activity or event and shows it to readers. The following is a sample sales plan, welcome to read!

1. Model sales plan

1. Marketing background

The Expo Center covers an area of 6,111 square meters, with unique conditions and advanced management. The post-service and related supporting services such as industry and commerce, taxation, banking and traffic control are complete, which can provide customers with integrated and comprehensive quality services, making it easy for the operators of automobiles and other ancillary industries to operate. For the vast number of automobile and negative industry operators to provide a more perfect; Modern automobile trading places with broad market prospects.

In order to better carry out publicity activities and raise awareness, the Southern Automobile Expo Center can have a higher position in the eyes of the public and create momentum, and the previous advertisements can be carried out reasonably and scientifically; The smooth implementation, entrusted by it, specially arranged to formulate the early advertising plan of Southern Automobile Expo Center.

2. Market analysis

1. Analysis of market environment advantages

A. Zhangmutou Automobile Expo Center is located beside Guanhui Highway, with criss-crossing transportation such as roads and railways, and the traffic is very convenient and fast. The center is centered on Zhangmutou, radiating Tangxia, Qingxi, Huangjiang, Xiegang, Da Lang, Fenggang and other surrounding towns, and the geographical environment is very superior.

B. Zhangmutou, known as "Little Hong Kong", is a place where foreign investment and residence in Hong Kong, Macao and Taiwan are concentrated. There are intensive manufacturing and processing industries in the surrounding towns. In the next few years, the economy of Zhangmutou will develop rapidly, creating a more favorable economic environment for the South Automobile Exhibition Center.

C. With the further economic growth and the gradual improvement of people's living standards, the automobile and its affiliated industries will have a new leap. In the next few years, automobile consumption will be the mainstream consumption of the public, family and personal cars will become more popular, and automobile consumption will be closer to popularization, which will create good market opportunities for the future development of Zhangmutou South Automobile Expo Center.

2. Analysis of its own advantages

A. At present, the automobile sales in Dongguan and its surrounding areas are scattered, and most of the supporting service facilities are not perfect. The Southern Automobile Expo Center is the first modern automobile trading market in Dongguan and its surrounding areas. The completion of this center will attract more customers from automobile and its affiliated industries to pay attention and consult and invest, and the market prospect is very broad.

B. With superior environment, large area, reasonable layout of the whole Expo Center, complete supporting facilities such as large parking lot, exhibition hall and trading hall, it is a comprehensive professional automobile trading market integrating sales, after-sales service and spare parts supply, with high design and good quality. It is the first advanced automobile trading center with advanced equipment and complete functions in Dongguan and the whole Pearl River Delta region.

C. High-quality services, industrial and commercial, taxation, traffic control, banking, insurance and other service facilities will be put into office, which will save a lot of cumbersome procedures for automobile transactions and make the whole automobile transaction faster and smoother. Member clubs, information centers and other related supporting facilities are perfect, which can provide customers with high-quality first-class services, provide car culture, new car launch and on-site promotion activities for cars and their affiliated dealers, and are equipped with car beauty and decoration projects, making the whole trading center more standardized and integrated.

D. The hardware facilities such as communication, language query, digital demonstration, information release and electronic camera of the Southern Automobile Expo Center are also perfect, with luxurious and elegant decoration and comfortable and warm business environment.

3. Pre-market strategy

1. Focus on market opportunities, and conduct extensive publicity, so that its advantages can be deeply rooted in people's hearts and attract more dealers and manufacturers of automobiles and their affiliated industries to invest.

2. try to show your strong advantages, foster strengths and avoid weaknesses, so as to expand your popularity and reputation.

3. Import CIS system (corporate identity system) as soon as possible to achieve the strategic goal of breaking into the market.

4. Introduce modern management mode and high-quality service to establish a good corporate image and enhance corporate reputation.

IV. Pre-advertising strategy

1. Advertising positioning

The advertising positioning in the pre-stage should reasonably consider the advertising plan that is beneficial to the later stage and the specific implementation of the advertisement. It is suggested that the supporting service advantages of Southern Automobile Expo Center should be adopted as the advertising positioning.

2. Advertising Appeal

Take rational advertising appeal as the advertising appeal point, and convince people with real facts, so as to facilitate the operation of advertising in actual operation.

3. Advertising objective

Strive to combine advertising and other publicity means before the opening, so that the Southern Automobile Expo Center can be deeply rooted in people's hearts and occupy a certain position in the market before the opening. The target of advertising should be all automobile dealers, as well as the manufacturers and dealers of their spare parts and automobile beauty and decoration. Create a good reputation among them to enhance their own value, so as to attract more customers to consult and invest.

V. Media analysis

A. Among the numerous advertising media, several advertising media such as TV, newspaper, outdoor, internet and radio are the main ones in Dongguan. Among them, the advertising effect of TV, newspaper and radio is obvious, selective and targeted, and can reach the audience directly. Outdoor advertising works slowly, but it is the easiest to establish a good corporate image.

B. In the audio advertising media, TV and radio have two languages, Chinese and Cantonese, but as far as advertising targets are concerned, there is no great preference for programs in the two languages.

C. Media utilization should follow the overall strategy of advertising, put it in stages, be closer to the target group, simplify the communication channels and make effective use of advertising resources.

VI. Report the media launch schedule

Launch time, launch methods of media advertisements, advertising purposes

Customized corporate image publicity advertisements for the special issue of automobiles, leaflets and gift advertisements of Southern Metropolis Daily in February 21xx enhance visibility and establish a good corporate image. Newspapers are put in every other issue.

21xx, the construction of the automobile special issue of Southern Metropolis Daily, the automobile special issue of Dongguan Daily and its own website. Corporate image advertising establishes a good corporate image and expands its influence. Newspapers are put in every other issue.

in February, 21xx, the automobile special issue of Southern Metropolis Daily, the automobile special issue of Dongguan Daily, the newspaper of Shenzhen Special Zone and radio advertisements changed from corporate image advertisements to investment promotion advertisements to expand their influence within the advertising target range. Get praise and enhance reputation. Newspapers are put in every other issue, and radio stations are put in twice a day, making outdoor advertisements.

In March 21xx, Southern Metropolis Daily, Dongguan Daily, Shenzhen Special Zone Daily, Shenzhen Business Daily, Zhangmutou TV Station, Dongguan three sets, outdoor and radio advertisements, corporate image advertisements for website construction and investment promotion advertisements were combined to attract more merchants to consult investment newspapers once a day, radio stations four times a day, outdoor advertisements were released, and TV advertisements began to be produced.

In April 21xx, Southern Metropolis Daily, Dongguan Daily, Shenzhen Special Zone Daily, Shenzhen Business Daily, Zhangmutou TV Station, Dongguan 3, Jade TV Station, Pearl TV Station, outdoor, radio advertisements, website construction and magazine advertisements were completed. Investment promotion and advertising, soft text operation. Attract more businessmen to visit, consult and invest in newspapers once a day, radio four times a day, magazines, TV advertisements twice a day, newspapers and magazines depending on the actual situation.

VII. Remarks

This plan is the advertising plan of Zhangmutou South Automobile Expo Center in the early stage (21xx.12—21xx.4). If there is anything wrong, further communication and deepening are needed in order to strive for perfection. Achieve the desired effect.

2. Model essay on sales plan

With the arrival of the May Day Golden Week, many liquor manufacturers are doing their best to focus on holiday promotion. With the adjustment of the production structure of liquor industry, liquor industry has a new development trend, and when the festival comes, the first thing for manufacturers is to make a good liquor marketing plan.

first, a branch of details, liquor marketing planning scheme, the marketing channels of its products are similar to those of ordinary liquor, but not the same. It is necessary to supplement the core special channels suitable for the sales of wine for wedding banquets according to the local cultural conditions.

(1) Its main conventional channels are:

1, Shangchao

2, large and medium-sized catering industry

3, traditional distribution channels (wholesalers, large retail stores, etc.)

(2) Liquor marketing planning scheme: the special channel selection of wedding wine:

1, wedding photo studio.

2. Marriage Registry of Civil Affairs Bureau. Government agencies are generally not allowed to plan thldl.org.cn for commercial promotion and marketing, but they can plant product information in the minds of target groups through many preconceived ways of introducing information.

3. Wedding service company. The basic operation idea is the same as "wedding photo studio", but it can be done more professionally and the service is more thoughtful and meticulous, thus improving the brand trust of the target consumers.

4. A well-known candy distribution point or store in the local area. Many wholesale departments or stores are no longer a simple concept of "channel", and a large part of their functions are end customers, and they are also the main places for consumers to buy wedding wine and candy.

5. In some areas, because many banquets are held at home, local famous chefs are also a link that cannot be ignored.

(3) Do a good job in optimizing the combination of core channels, and make interactive publicity of liquor marketing planning scheme:

1. Take conventional channels as the image display point of products entering the market in the early stage, and extend to the support point of product purchase in the later stage.

2. Take the special channel of wedding wine as the contact point of target customers, and through strict interest line design, turn the special channel into the direct communication and exchange point between products and target customers, so as to strengthen the word-of-mouth publicity effect of products. Promote the trust and acceptance of product brands by target customers.

3. Through the reasonable combination of conventional channels and special channels, consumers' confidence and trust in the brand can be rapidly enhanced, and the ultimate goal is to achieve interactive marketing.

second, the liquor marketing planning scheme must grasp the design of interest lines and improve the motivation of all staff.

1. Design the purchase profit line of target customers to improve the competitiveness of products among many competitive brands.

2. The interest line design of traditional sales channels promotes the rapid entry and listing of products, and at the same time, it should take into account the interests of the first entry and delivery of products.

3. The interest line design of each link of the special channel ensures that the information and confidence of the first contact with the target customer are delivered in place, deepens the image of the brand in the eyes of the target customer, and promotes the later purchase behavior.

4. The interest line design of internal marketing personnel. A good marketing staff interest line design policy can often achieve twice the result with half the effort.

Third, the liquor marketing plan should not only promote the promotion policy in the market, but also take into account the interests of all parties.

Because the wedding wine is greatly influenced by word-of-mouth communication in the market, it is random. Therefore, in promoting the market of wedding wine products, we should not only consider reasonable media publicity, but also cooperate with some interactive promotion policies to improve the thrust of products in the sales process and the attractiveness of customers to buy. However, the interests of all parties must be taken into account when formulating sales policies.

1. The promotion policy of Shangchao should not be too large. Excessive promotion policy of Shangchao will affect the sales performance and enthusiasm of the catering industry (although some products are made through different channels, it will cause resistance).

2. The vigorous promotion policy will also seriously affect the interest line design of special channels. Enterprises have only two choices, either reducing the interests of special channels or putting money into them.

I once saw the wedding wine launched by Zhanggong Wine Industry in a certain place, and made a tied sales policy of 15.8 yuan per bottle in the supermarket for nearly 1 months. As a result, I sold about 4 bottles a week, and most of them were bought because consumers thought it was very cheap. The introduction of this sales policy has seriously deviated from the initial positioning of the product, and the final result can be imagined.

3. Model essay on sales plan

1. Purpose of the activity

Taking the National Day as an opportunity, we plan a series of activities to further publicize the overall image of the enterprise and improve its visibility and reputation among customers and suppliers; With the help of "National Day", stimulate consumer groups, attract target consumer groups and potential consumer groups, and maximize sales; At the same time, fully reflect the value of the membership card. Let members feel the true care of the supermarket.

II. Activity time

21xx October 1-21xx October 7.

III. Venue

xx Supermarket.

iv. Target audience

Member customers.

V. The theme of the event

"Happy National Day, Ode to Joy, Auchan's Gift".

VI. Promotion of activities

1. Send an e-mail message to the mobile phone of "member customers" to explain the activities and related information.

2. Arrange personnel to distribute posters about National Day activities in supermarkets in major communities, squares and streets.

3. At the peak of the supermarket crowd, the supermarket broadcasts the reward information of the National Day in a rolling way to stimulate customers' desire to buy and increase sales.

4. A few days before the event, the information of National Day activities should be scrolled on the LCD screen in the supermarket in a cycle to enhance customers' memory.

5. The art department of the supermarket has made a huge production, which includes various theme promotions and preferential activities for members of the National Day. Pull banners at the entrance of the supermarket and the parking lot to expand publicity. At the same time, the theme window advertisement of National Day is made on the window glass of the supermarket, and flags are used at the checkout counter and all parts of the supermarket to increase the festive atmosphere of the festival.

6. All personnel must fully understand the activities carried out this time and do a good job in explaining the activities of each customer. In the early stage, when customers shop, they should properly publicize it to customers.

7. Stack the supermarket, and plan the placement of promotional products placed during the National Day in advance. As well as the pre-designed stacking arrangement of individual goods, it should be novel and distinctive, attracting customers' attention and desire to buy. Make the supermarket look brand-new and bring different experiences to customers.

8. During the National Day, the supermarket has a gift-giving activity. The supermarket contacts the major beverage manufacturers and selects which beverage will be the prize of the activity through the election. At the same time, the selected beverage manufacturers should cooperate with the supermarket's publicity work.

VII. Activities

1. During the National Day, —21xx will be held from October 1 to October 7. Every day, the top 311 members who come to the supermarket will get a bottle of drinks. If a member is among the top 311 in four of the seven days of the National Day, he will be awarded the "Shopping Lottery for Celebrating the National Day" on October 7th.