(a) trademark query (the applicant must first choose the trademark to be registered, and must make an inquiry before word mark is registered. Mastering trademark review standards is the most basic requirement, and the most important thing is to be familiar with some review practices within the Trademark Office. You can also entrust a trademark agent to make inquiries, but it will cost a certain amount, but the accuracy will be improved accordingly. )

(2) submitting a trademark application

Trademark application materials will be slightly different for different applicants.

Shenzhen trademark registration materials: an application for trademark registration in duplicate, sealed by the applicant;

A power of attorney for trademark agency sealed by the applicant in duplicate;

A copy of the applicant's business license;

Note: international category, and goods and/or services designated for trademark application;

5 copies of trademark pattern; If a color is specified, 5 copies of colored pattern and 1 black and white draft shall be submitted.

(3) Examination of trademark applications

Trademark form review: the contents include application document review, trademark pattern specification review, clarity and necessary explanation review, and classification review.

There are three kinds of review results: acceptance notice, correction notice and rejection notice.

Substantive examination of trademarks: Substantive examination is a series of activities of trademark registration authorities to examine, retrieve, analyze and compare applications, investigate and study, and decide whether to give preliminary approval or rejection.

Three months after the trademark announcement, the trademark certificate will be issued without objection.

Note: Combination trademarks can be registered separately. Combinatorial trademarks combine the different characteristics of various elements, and have the advantages of illustrations, vivid images and easy identification. In addition, the combined trademark greatly saves the cost of separate registration.

In order to accurately classify trademarks, we should not only consider the company's current business needs, but also make full arrangements for possible future business strategies.

Rejection and review should be timely. Procedurally, all trademark applications rejected by the Trademark Office can apply to the Trademark Review and Adjudication Board for rejection and reexamination within the specified date, requesting a new ruling. This is equivalent to a chance to win back, so we must pay attention to it.

Extended data:

In the face of the increasingly large-scale and professional situation of malicious trademark registration, the Trademark Office combed and summarized the typical malicious application types and related cases by optimizing the process of examining and distributing coins. In the process of examination, trademark applications with obvious subjective malice are strictly examined and rejected voluntarily. Specifically, the following four situations are more prominent:

First, the application for maliciously clinging to the goodwill of others and preempting high-profile trademarks was rejected.

Second, a large number of applications for registered trademarks, such as common names and trade terms, with the intention of improperly occupying public resources were rejected.

For example, Shanghai Juanchang Information Technology Co., Ltd. and its related interests * * * * applied for the registration of nearly 5,000 trademarks of administrative divisions below the county level. The above application has the intention of improperly occupying public resources, disturbing the normal trademark registration order and easily causing adverse social impact, and the Trademark Office shall reject it according to law.

Third, trademarks that maliciously apply for registration of celebrity names, trademarks and other prior rights of others are strictly examined and rejected on their own initiative.

For example, Jinjiang mcgrady Shoes and Clothing Trading Co., Ltd. registered and used the transliteration of basketball stars' names as a trademark without my permission or authorization, which easily caused the public to misunderstand the source of goods or services. The Trademark Office strictly examined and rejected it voluntarily.

Fourth, the trademark applications of the same enterprise for malicious repeated cybersquatting and continuous cybersquatting shall be strictly examined and rejected with reference to prior objections and invalid situations.

For example, a natural person, Wang Shuben, applied for the registration of several trademarks similar to well-known brands such as "Beautiful Princess" and "Rong Sheng Jiabao" on various commodities, with obvious intention of copying and copying other people's well-known trademarks, which belongs to the behavior of subjectively and maliciously registering and hoarding a large number of trademarks, does not have the legitimacy of registered trademarks, and violates the principle of public order and good customs. The trademark was declared invalid by the Trademark Review and Adjudication Board according to law.

China Trademark Network-Notes on Trademark Registration Application

China Trademark Network-Diagram of Trademark Registration Process