Lazhuang Hot Pot is a hot pot brand invested and operated by Mr. Lu Xiaoxu, and Mr. Lu Xiaoxu and Mr. Bao Beier have a close relationship, so Mr. Bao Beier was invited to participate in the brand endorsement of Lazhuang Hot Pot. With Mr. Bao Beier's endorsement, many stars also joined the store, letting more people know about the hot pot restaurant in Spicy Village.

The development of hot pot in spicy village;

Lazhuang Hot Pot started from Harbin, the ice city, and developed more than 100 stores within two years. Lazhuang Hot Pot has created a brand-new experiential restaurant. Judging from the decoration style, the first floor is an individual area, and the second floor is decorated in primitive farming style, emphasizing the sense of crossing. The style of each private room is different.

Lu Xiaoxu, the founder of Spicy Zhuang Hot Pot, thinks that it is such an experiential hot pot restaurant with a distinct theme. With its eye-catching marketing strategy, the store attracted a large number of fans, and the company also applied for an official WeChat account and Weibo to reply to fans' comments. From online to offline, and then from offline to online, it realized a closed loop of traffic, making it an "online celebrity" catering brand.