The first and second tier cities restaurant closure rate of nearly 90%, the average life expectancy of less than 3 months! Entrepreneurship for many people, in fact, is to do some small business, such as opening a small store. Open restaurant is a relatively low threshold, high rate of return, and simple and fast one. But in recent years people have found that it is increasingly difficult to do catering. According to incomplete statistics: the country's first and second tier cities in 2017*** the total number of restaurants opened in about 3.36 million, by the end of 2017 the number of closed restaurants reached 2.91 million, the closure rate of 86.6%; between 2015 and 2017, the average life of the restaurant was only 87.6 days, less than 3 months.

In fact, the reason why restaurants have become difficult to do is mainly related to the following 3 factors.

The first is that the cost has increased.Between 2015-2017, it happened to be a period of soaring housing prices across the country. In Hefei, for example, the average price of house prices at that time was only 7 or 8 thousand a square meter, and by 2017 it had doubled. The political affairs district, Binhu District and other popular areas have even increased several times. House prices have risen, store rent can not rise? So the cost of food and beverage is greatly increased, the cost of raising the risk is raised, as long as the price increase is too obvious popularity will plummet, but not price increases can not be ah? A long time, naturally do not go on.

Secondly, the pressure of competition. People eat for days, catering stores even if it is difficult to do someone to do. Nowadays, takeaway has become a lifesaver for many restaurants on the verge of closure, the reputation is not loud, the market mouth is not good, as long as the price is pressed down, the people who order online will be more. So now the overall number of restaurants is still very large, online ordering competition is even more brutal, no popularity and word of mouth is more difficult to do.

Finally, the restaurant itself. Sell sentiment, stubbornness, foundation is too weak, eager to expand, lack of innovation, operational capacity is too poor, etc., each of which can make a restaurant quickly eliminated by the market. Although the opening of catering is the lowest threshold, the most simple to start, but also the most difficult to start a business, one of the highest failure rate of the industry, focus on the development of comprehensive knowledge, do a good job of market forecasting, develop their own capabilities, in order to live longer. In summary, the risk of opening catering is still relatively large, I hope you are cautious, do not blindly invest in the market.