First of all, Xinghe Tianjie is an important part of Xiaogan Dongcheng District. It is a newly-built shopping center near Huaiyin Park, and the other side is adjacent to Chen Mao Town. There are both Nanda market and aquatic products wholesale, and the location is generally ok, but why can't it develop? We know that a local economy must develop first. This is the problem. No one went, or very few people. The following is.
1. Xinghe Tianjie is located in Dongcheng District, Xiaogan, and has not yet been developed. In addition, the housing price there is expensive, and many people are reluctant to buy a house there. This is the main reason, the flow of people is small.
2. The infrastructure around Xinghe Tianjie is not perfect. Apart from a shopping plaza, it is surrounded by real estate, there are no streets to visit, and there is no hospital, let alone anything else, which makes many people reluctant to come.
3. There is Gankun shopping on Gankun Avenue opposite, which is not far from here, and the infrastructure there is better, and most people go there.
4. Xinghe Tianjie itself is more expensive. Compared with Poly and Gan Kun, many things are more than twice as expensive. The location is far away, and things are still expensive. Where can anyone go?
5. The purchasing power of Xiaogan's main population is concentrated in Xicheng District, that is, the old city. The infrastructure here in Xicheng District has everything, such as schools, hospitals, parks and so on. Dongcheng District is not comparable for the time being. Many people there are doing business there, and few people live there.
The above is your analysis and answer, I hope it will help you.
Before answering this question, let's take a good look at the development background and initial market positioning of Xiaogan Xinghe Tianjie.
The original orientation of Xiaogan Xinghe Tianjie should be relatively clear. The urban complex development model, integrated development of eating, drinking and playing, drives the whole consumer market in southeastern Xiaogan, which is a bit like Wanda's business model. But why didn't it grow and develop in the end, but it was replaced by a rising star, Yintai City? Now, let's take a look at Xinghe Tianjie. It's really empty, and the business is bleak ... not to mention the situation behind it, it's all tears.
Back to the topic, why can't Xiaogan Xinghe Tianjie develop slowly? The following are some personal views and opinions. You can leave a comment to see if this is the case!
First of all, considering the geographical location of Xiaogan area, Xinghe Tianjie is located in the southeast of Xiaogan. When the operation started, Dongfang Real Estate and Xiaogan Intercity Railway were still under planning. It's not that we see such high-rise buildings rising like this now, and intercity railways whizzing by every day. Even now, all we can see is Nantah market and folk gangs, but the gap between the actual occupancy rate and vacancy rate is still quite large, and there are not many people nearby.
Thirdly, anyone who has been to Xinghe Tianjie knows that apart from large shopping malls and numerous stores, no place is really touching and eye-catching, a bit like wanda plaza. Unless you are hungry, you have no choice but to find a place to eat, so you have to find your own reasons, good things, good atmosphere, and sometimes you have to work hard on marketing. Otherwise, why are customers willing to pay for consumption? So generally speaking, shopping malls.
One more thing, there is no reasonable management and marketing method to humanize the market. For example, I once went to Xinghe Tianjie, drove out of Xinghe Tianjie and came to the exit. Since someone asked you for parking fees, I was drunk. I didn't care about these few dollars. The small problem reflected the management of the company. This is emotional discomfort. The popularity is poor now. Can't you charge reasonably or by time, just like Xinghe Tianjie now charges? Pulling people's popularity is the last word. The customer's heart is the freest. Don't pick up sesame seeds and lose watermelon! !
Finally, on the whole, Xinghe Tianjie is not a matter of location or popularity. The biggest problem is the management ability of management. Everyone understands a problem. The wine is not afraid of the deep alley, the customer experience keeps up, the service is improved, and the business circle is in good order. There is no shortage of popularity. Besides, Xiaogan is not short of gas money. You will know about the weekend trip of intercity railway, more than one person. Why do you persist? Is there no place for Xiaogan? Indeed, now everyone is playing with experience. In the development trend of the new era, whoever can cater to and grasp the public psychology is the king of popularity, and it is not a piece of cake to develop. ...
In fact, there are many reasons, so I won't talk about them here. In short, Xiaogan Xinghe Tianjie can't develop, or the whole management and marketing team has problems, and there is no pain point to stimulate people's yearning for new things in a better life …
The above is my humble opinion. Let's seek common ground while reserving differences. In fact, every time I pass by Xinghe Tianjie, it's quite depressing. Originally, the opening of the intercity railway should drive the local consumption in Xiaogan, but now it is just the opposite, a little depressed.
But again, the road is hard and the future is bright. Let's work hard. I hope that Xinghe Tianjie will get up and develop as soon as possible, bringing a little coolness to the local area!
There are only a few people in Xiaogan, all of whom are foreigners, and their mobility is relatively large. Moreover, Xiaogan's housing prices are ridiculously high, and it is not so easy for foreigners to establish themselves in Xiaogan! There are not many people in Xinghe Tianjie during the day.
I feel that money comes hard and easy. There are businesses living in the same street everywhere. Is the consumption potential that big? The floating population is poor, just a few people, and now the business competition is fierce. Is it necessary to engage in so many businesses to attract investment? The cake will be exposed one day if it is painted too big. Don't coax people into food that day. They are all thieves, not rabbits.
Due to the low living rate around Xinghe Tianjie, it is estimated that it will take 5 to 10 years for the whole business to be perfect and mature. In addition, the brand of the shopping mall has not improved its business model and service attitude, and has lost many customers nearby. It takes 10 to 20 times to take a bus anywhere from Xiaogan to Xinghe Tianjie. For Xiaogan, a resident with high consumption, low wages, high housing prices and low per capita ability, there is still pressure. Obviously, downstairs can solve why you have to run so far.
This is the same as people. Edema is unhealthy. Do you think it will get better? It's impossible in my life, I can't change my body shape, and I can't change my constitution!
Share my feelings.
I think the development of a region is mainly affected by the following factors:
First, the geographical environment. The geographical environment of this area can directly affect the economic exchange and development of this area. An expert who has seen urban development before said that if more traffic lines pass through the city are drawn on the map, the local traffic and economic exchanges are developed. The author might as well use this theory to test the economic development of his hometown.
Second, the population quantity and quality in this area. Population can directly affect economic mobility. However, the quality of population is the fundamental reason to promote faster and better economic development. For example, the Dongguan Village Economic Circle in Beijing.
Welcome to criticize and correct me.
Because the floating population in Xiaogan is too small, there are many people. In the city, such as Poly, Intime City and Gankun New Town, Tianhe Star Street has no characteristics similar to these shopping malls. Who will go further and further?
There is a very important reason why we are unwilling to publicize and spend money on activities at the beginning of our business. Otherwise, it can be as popular as Intime City. In fact, parking in Xinghe Tianjie is better, with larger area and better hardware.
There are too many shopping malls, including Shang Xiao Shopping Mall, Zhong Bai Warehouse, Bao Li Shopping Mall, Yintai City Shopping Mall, Yingkun Shopping Mall, Xingankun Shopping Mall, Xinghe Tianjie Shopping Mall, RT Mart Shopping Mall and Runda Shopping Mall. There is also a shopping mall on Jianshe Road, the name of which I have forgotten.