Little white-collar workers have become "snoozers"
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Zhao Jie is a lively and lively Beijing girl. After graduating from college, she worked as a marketing agent in an advertising company. Because she has to receive important clients at any time, as long as it is during working hours, Zhao Jie will appear as a "hardcover version" and be armed as if she were going to shoot a fashion blockbuster. Outsiders look at her famous brand and think she is a master of "not bad money"! In fact, she is just a small white-collar worker with a monthly income of 3111 yuan. What is puzzling is that this fashionista never "eats pickles and buys big brands".
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But Zhao Jie does have a unique skill in shopping. If she takes a fancy to an expensive first-line brand, she will target those big-name relatives, that is, cooperation funds. Because most of the designs of the cooperative models are made by top designers, it is no exaggeration to say that the models are classic and the price follows the advantages of small brands. Moreover, before each release, fashion magazines and stars will be hot-fried, which can be said to be red before wearing.
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For example, Rei Kawakubo's most classic white red heart T-shirt costs thousands of dollars, but it is not the same as H&; M's cooperation price is only a quarter of the original brand price. Zhao Jie bought a polka-dot red shirt. Whether wearing it alone or wearing a sweater outside, there are always sharp-eyed people who find it, and even enthusiastic passers-by directly come up and ask, "Is this dress on you from Rei Kawakubo?"
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Zhao Jie often takes photos of her clothes in Weibo, which often attracts the envy and jealousy of countless beautiful women. When someone urged her to teach her how to buy clothes, Zhao Jie had to write a few articles such as "The Secret of Sweeping Goods by Talent" and send them to Weibo. Unexpectedly, her experience became a Taobao Bible for many bloggers in an instant.
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At first, Zhao Jie just wanted to use Weibo as a platform to show herself, but later, there were more and more fans. Sometimes, as long as she didn't send anything for a day, the beautiful women became anxious and were constantly urged. Soon, she also found pleasure in it and began to run her own Weibo seriously.
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From then on, whether using a computer or a mobile phone, taking the elevator, eating, going to the toilet, driving ... Zhao Jie kept refreshing her Weibo, trying to be the first person to see the latest and most useful news. A friend teased and said, "You can see your things as soon as you open the page every day. You are about to become the Queen of Weibo!"
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Zhao Jie, with her flamboyant personality, is quite able to blend in with the post-81s and post-91s. By May 2111, she had been playing "Wei Bo" for less than a year and became a grassroots star blogger with 81,111 fans. One day, Xiao Zhao received a private letter in Weibo. The other party was a clothing company founded in Beijing less than two years ago. Although they also opened their own official Weibo, it is a new industry after all, and not so many people are familiar with the operation. Seeing that his popularity in Weibo is extremely low, the boss of the private enterprise thought that he could ask professional people to take care of it. As a result, Xiao Zhao, who is very "red", became an ideal candidate.
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In particular, Zhao Jie was moved by the terms he offered. The guaranteed salary was 6,111 yuan+bonus, which was twice that of her in the advertising company!
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become the "Commissioner of Weibo"
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Mr. Li told Zhao Jie that they had long wanted to hire an expert in online marketing. They had recruited through various channels and interviewed some people, but they always felt dissatisfied. "Although some are computer majors, they are not proficient in Weibo or are not good at marketing". Why is the other party so interested in Weibo marketing?
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Mr. Li explained that with the popularity of smart electronic products, especially the popularity of iphone and ipad, the "collar" is too hot now. The registered users of Sina Weibo have exceeded 311 million, and the daily blog posts of users exceed 1 billion. Even experts say that visiting Weibo and using it to express feelings and share information have become an indispensable part of netizens' lives. The netizen said it more interestingly: in this era when everyone is afraid of OUT, we can stay out of it, but we must never watch, even if we still have soy sauce bottles in our hands!
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It can be seen that Weibo, known as the "fourth media", has huge business opportunities. If it is used well, it can become a sharp instrument of product marketing. What General Li said is really reasonable. That night, Zhao Jie checked the Internet and found that it also gave birth to a very interesting and fresh career-Weibo Operations Specialist.
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It is also called Weibo Planning, Weibo Nanny and Microtube. The nature of the work is somewhat similar to that of the traditional public relations Commissioner, but the place of use is the network. Its main task is to deal with the solutions of the enterprise's operation in Weibo, and to serve the enterprise's Weibo brand building, fan training, fan interaction, advertising, product marketing, effect monitoring and daily maintenance. "As long as you are willing to use your brains and spend more time, it seems that it is not impossible to speculate on the popularity of Weibo." As a result, Zhao Jie, who is already familiar with Weibo's operation, resigned from her job as an advertising company and decided to experience the taste of this fashionable profession.
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"It is impossible for others to pay attention to you for no reason. Personal Weibo may be able to spell the number of fans by speaking amazingly and fighting for the position. The official Weibo can only win the favor and patronage of netizens by publishing information with sufficient value or launching attractive activities. So as to achieve the marketing strategy of company brand communication and product promotion. " Zhao Jie believes that if you want to attract more fans and develop them into target customers, you should always plan some activities that everyone is very interested in.
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Soon, the girl planned a photo contest with the theme of "fashionistas around me". She mobilized everyone to capture the fashion elements in the street with cameras, and passed on the popular information from outside the fashion show through the dressing of some talented people. I didn't expect many people to respond to this activity at once. The pretty girls they photographed were dressed in various ways, especially the "mashup" of some girls with great personality. After they were published in Weibo, many white-collar workers simply got the treasure by enjoying these photos. Because they can immediately "arm" themselves according to the "model" dress. At the same time, the clicks and comments of bloggers began to skyrocket. It didn't take long for Weibo, a women's clothing manufacturer, to become famous, and the number of FANS increased geometrically from the initial 11,111 people. At the same time, the online sales of products have also started to grow steadily. The boss's face was full of joy, saying that even he didn't expect that now everyone's sense of smell for fashion is so sensitive!
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Of course, there are still many skills in marketing in Weibo. For example, in the photo contest, pose beauties wear the company's products, and through their natural posing and "street show", they can often show the personality and beauty of these costumes to the fullest. Beautiful pictures, coupled with fresh and elegant text comments, make it difficult for women not to be heartbroken!
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it's not enough to earn 211,111 yuan a year
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Being an operations specialist in Weibo is simply the best job in the world in the eyes of many "Weibo Control". You think, you can get a high salary by drinking coffee and knitting a "scarf" every day! Xiao Zhao said with a smile, in fact, this work is far from as easy as the outside world imagined. You think you can just sit in the office and send Weibo? "How to make the title, content and pictures more attractive within the scope of 141 words is a technical job and can reflect the standard."
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as everyone in the industry knows, the operation and management of corporate Weibo is actually rather hard, because as a social media, Weibo is a very important barometer of online public opinion, so you need to search for keywords from time to time, pay attention to your people and keep abreast of public opinion trends.
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Zhao Jie introduced her day to the reporter. When I get up at 6: 31 in the morning, the first thing I do is to brush Weibo to see what new messages are on the company's Weibo. I went to work in the company from 9: 11 a.m. to 4: 11 p.m., during which I mainly collected some new information, wrote some blog posts for Weibo of the company, managed private letters and comments on Weibo, and interacted with bloggers. At 11 pm, I finished brushing Weibo, turned off my computer and mobile phone, and began to sleep.
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"I spend more than ten hours on Weibo almost every day, but I don't feel bored, because there are new contents in Weibo every day, and many of them are things I am interested in." Talking about the interesting things among bloggers, the girl said that not only hundreds of millions of grassroots weave "bibs", but even big-name stars and even national politicians like to play. "If you want to know the itinerary of US Secretary of State Hillary Clinton today, you don't need to watch TV or read newspapers. the State Council's official Weibo will inform her of her movements in due course; If you want to see the work plan of British Prime Minister David Cameron, you don't have to attend the press conference. His Weibo has already told you clearly! The most interesting thing is that the heads of state are still "pink" each other! Obama and Putin are fans of each other. After Rousseff was elected president of Brazil, Chavez added her to the watch list on Weibo.
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Zhao Jie said that it is precisely because of Weibo's charm that businesses are keenly aware of the huge business opportunities hidden in it. Take the clothing company where she works as an example. In the past, when the company had new products, it always hired models and spent a lot of money to advertise in some fashion magazines, only to show its face once a month. Weibo, on the other hand, spreads through the Internet 24 hours a day, which exerts a subtle influence on consumers in front of computers every minute. Therefore, the "gold content" of soft advertising naturally makes it impossible for major brands to ignore it. After all, it brings real money to businesses.
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At present, 81,111 enterprises have opened their own official Weibo on Sina Weibo platform, and the number of Weibo enterprises on Tencent and Sohu Weibo platforms is quite large. As a result, Weibo experts who are good at weaving "bibs" and have "high powder" have become "hot goods". Zhao Jie introduced that there are many advertisements for online recruitment of "Weibo Operation Specialist", which are basically salary+performance. There are three main criteria to measure his work performance. One is the number of fans in Weibo; The second is the stickiness of fans, that is, the frequency of interaction and the number of comments; Third, the proportion of Weibo users in products sold on Taobao. Generally speaking, it is common to get a salary of about 5,111 to 11,111 yuan per month.
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In Zhao Jie's view, these standards are both pressure and motivation. Since she became the "Commissioner of Weibo" last year, in order to get better performance, she always hangs Weibo on the line on weekdays and holidays, whether going to work or going to work, keeping an eye on the dynamics of fans at any time and answering questions for fans. Since the sales of Weibo users accounted for 41% of the cake in the whole company after half a year, the boss was surprised and raised her salary to 21,111 yuan now.
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Although this kind of income is enviable, it is not worth mentioning at all compared with the amazing benefits created for enterprises. Not long ago, an Internet company in Hangzhou offered an annual salary of 1 million yuan, and openly recruited the chief operating officer of Weibo. At that time, it caused heated discussion in major media.
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So, who is suitable for this fashion career? "Familiar with the Weibo principle, Weibo control is preferred; Familiar with word-of-mouth marketing, pr hype, BBS sns marketing is preferred; Experience in online event planning and operation is preferred. Good data analysis skills, language and writing skills, and cross-team collaboration skills. Hard-working and willing to work, able to bear greater work pressure ... "Zhao Jie said, this is the job requirement mentioned by a Beijing enterprise when recruiting Weibo operation specialist online with an annual salary of 311,111 yuan. Others are basically the same.
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As she is well-known in the industry, in August this year, the CEO of a real estate company in Beijing approached Zhao Jie and said that they would cut the promotion budget for 2113 and turn to the Internet with all their efforts, and Weibo was the first choice, and asked her to take charge of the relevant operations and operations. In addition, there are several enterprises engaged in tourism, catering, cosmetics and sporting goods sales, asking her to help manage the company's Weibo.
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A few days ago, Zhao Jie has a new gold digger plan. In order to provide accurate service to Weibo entrusted by every enterprise, she is going to set up a small studio to receive all kinds of trust work in Weibo.
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Zhao Jie's good situation envies many friends because she can find the right position from such a new industry, tap the potential of the market and make profits smoothly. In fact, in her opinion, as long as you are willing to spend your time, study more, and be good at thinking broadly, you can make a lot of money even if you play Weibo!
Frog, calf, duck, parrot, fox, gray wolf, postgraduate entrance examination, fugitive, ancient Xuanwu Gate.