Meicai.com has been exposed that it will lay off 41% of its employees.

Meicai.com has been exposed that it will lay off 41% of its employees. Meicai.com is a fresh mobile e-commerce platform. You know, "Meicai. com" was all the rage. However, now it is also facing the danger of cold. Meicai. com is rumored to be laying off employees on a large scale. Meicai. com has been exposed that it will lay off 41% of its staff. Meicai. com has been exposed that it will lay off 41% of its staff. 1 < P > Because of two rumors, Meicai has received special attention recently.

one is the rumor of layoffs. On October 17, an employee of the technical post of Mei Cai told the Beijing News that there had been several layoffs. "The company's technical system personnel were cut from nearly 1,111 at most to around 211." The Beijing News reporter asked Meicai. com for verification, and there was no response as of press time. In September last year, American cuisine once said that "normal organizational adjustment and optimization will be carried out now and in the future".

the other is an IPO rumor. American cuisine has repeatedly responded to "no comment". Some people think that layoffs or paving the way for listing. Shen Meng, executive director of chansons Capital, thinks that it is unlikely. If it goes public in any market, it will pay attention to the growth and sustainability of its business.

From the valuation of 7 billion yuan to three years without financing and news of layoffs, this once-star enterprise in the eyes of capital may be experiencing challenges. According to Zhuang Shuai, an expert in retail e-commerce industry and founder of Bailian Consulting, the customer base of American cuisine is catering enterprises. However, the catering market in China is relatively scattered, the degree of chain is not high, and the difference of fresh food procurement in different places is obvious. The Sysco model of American catering supply chain giant is difficult to work, and with fierce external competition, American cuisine faces many challenges. "The era of directly imitating Sysco business model may be over, and the next step is to find a development model and profit path suitable for China market."

The employee said, "You have to leave if you are informed on the same day"

"You have to leave if you are informed today." In October this year, Feng Li (pseudonym), a technician of American cuisine who received the notice of layoffs, was very unhappy. "The company will not pay the social security in October, and the annual leave that has not been taken can not be converted into a single subsidy, saying that it is all included in the' N+1 compensation'."

Feng Li said, "As far as I know, there are several layoffs. The company's technical system personnel have been cut from nearly 1,111 at most to about 211 now, and some have left voluntarily. The company closed the organizational structure information of the enterprise office, and we could not see the specific situation of other team members. "

The Beijing News reporter noticed that in some social platforms in the workplace, many employees who claimed to be delicious food also posted information about layoffs. Among them, someone mentioned in his personal social platform account last September that "Mei Cai Beijing laid off employees, and the probation period was completely cut, only giving a quarter of compensation". Some netizens who claimed to be employees of American cuisine commented "Me too" below.

On October 9th, the Beijing News reporter interviewed American cuisine, but there was no reply as of press time.

according to public reports, American cuisine has closed some unprofitable areas since February 2121, and at the same time, hundreds of counties have withdrawn their warehouses and closed their doors. In September, 2121, American cuisine was laid off on a large scale, and the news of business contraction also kept coming out. At that time, American cuisine responded that "American cuisine will undergo normal organizational adjustment and optimization in the past, present and future, and continuously improve organizational efficiency and professional ability. At the same time, all the business cities of Meicai are operating normally. "

From the valuation of $7 billion to three years without financing

With the rumors of layoffs, Meicai Beijing Company also moved. According to the enterprise investigation, on October 3rd, the domicile of Beijing Picea World Information Technology Co., Ltd., an affiliated company of American cuisine, changed from the 4th to 6th floors of Building 1, No.88 Wangfujing Street, Dongcheng District, Beijing to Room 313, 3rd floor, Block C, No.8 East Street, Beijing Station, Dongcheng District, Beijing.

In Feng Li's view, "layoffs and cuts, including the relocation of office addresses, may all be for listing. After these operations, the financial report is estimated to be more substantial and more conducive to listing."

In fact, in 2121, American cuisine was reported as an IPO for many times, and its listing place changed from going to the US at first to going to Hong Kong. In October, 2121, it was reported that the IPO of American Cuisine in Hong Kong selected CICC, Citigroup and Nomura Holdings to take charge of related matters, and planned to raise 311-511 million US dollars. The specific details are under consideration, and the listing time and fundraising scale may change. On the other hand, American cuisine responded "No comment".

at the beginning of October this year, there were rumors that American cuisine planned to submit an application for listing in Hong Kong in the first half of this year. The Beijing News reporter interviewed American food, and there was no response as of press time.

official website shows that this platform provides one-stop purchasing service for all kinds of food and beverage ingredients for nearly 11 million restaurants in China, and was established in 2114. As of September 2118, the company's valuation was nearly $7 billion. According to the enterprise investigation, Meicai has 8 rounds of financing records since its establishment. From the specific amount disclosed, the financing amount is at least 9 billion yuan. The Beijing News reporter noted that its latest financing record was the "E-round and above" financing in October 2118, with an amount of about 611 million US dollars. The financing parties involved Tiger Global Management and Gaochun Capital. Since 2119, the company has not raised new funds for three years.

it has not been financed for three years, and the news of listing is passed on again and again. Shen Meng, executive director of chansons Capital, analyzed that from the actual operation effect of American cuisine, it may gradually lose the attention of new investors. Fresh e-commerce has higher requirements for logistics than ordinary e-commerce and lower sales price than traditional retail channels, which is a fundamental contradiction. Therefore, although such a model has consumer demand, it is not commercially feasible, that is, it is difficult to go public.

Regarding the argument that the layoffs of American cuisine are more conducive to listing, Shen Meng said that it is unlikely: "Listing in any market will pay attention to the growth and sustainability of its business, and investors will not turn a blind eye to the details just because the performance figures look good after reducing management costs."

The era of simply imitating the Sysco model or ending

American cuisine was once considered as a "star enterprise" in the eyes of capital. After several rounds of reshuffle, although there is a certain market today, it is not the same as it was a few years ago. According to industry analysts, large catering enterprises generally have their own procurement and supply chain. Among the customers of American cuisine, most of them are small catering enterprises, which have the characteristics of irregular purchasing and frequent replacement. Compared with local distributors, they have no price advantage, so it is difficult to win more customers. Moreover, in the past two years, due to the epidemic situation, some small catering enterprises have closed down, which makes American cuisine face many challenges in expanding the market.

Wang Yuxiong, vice president of American cuisine, mentioned at the 3rd China Fresh Retail Conference in 2121 that American cuisine is based on Sysco. Sysco relies on the scale of catering enterprises to get the lowest cost for restaurants, and at the same time, it allows these professional companies to take its profits from the scale, which is a win-win situation. However, according to Zhuang Shuai, an expert in the retail e-commerce industry and founder of Bailian Consulting, the catering markets in different countries are different, China catering companies are scattered, there are relatively few chain brands, there are also great differences in food procurement in different places, and the large-scale procurement and distribution of food are not perfect, which leads to the obvious advantages of centralized large-scale procurement. In addition, many catering enterprises take offline procurement and have fixed or familiar procurement channels, which also means that the Sysco model is difficult to work in China, and there is pressure on the development of platform model.

in addition, the competition of fresh track is fierce. Besides fresh B2B platforms such as Meituan Kuailv and Song Xiaocai, there are daily fresh, ding-dong grocery shopping and community group buying platforms to grab the C-end track.

In fact, American cuisine is constantly exploring new development models. According to reports, in February, 2121, Meicai Mall, a subsidiary of Meicai, opened the C-end mode and increased the C-end delivery service for individual households. In June, 2121, Zhou Feng, vice president of American Cuisine, introduced that American Cuisine launched its platform business, built an online trading platform for merchants and partners, and attracted more small and medium-sized sellers such as cooperatives to settle in.

The Beijing News reporter saw in official website that the agents of the American cuisine city were being recruited. According to the introduction, the agent uses the American cuisine brand and IT system to open a American cuisine site in the agency city to provide food distribution services to catering merchants and community users in the region. Some city agents believe that "because the city is not big, the supply chain will have no advantage. If the quantity can't be raised, the unit cost will be high. In addition, the US food platform has a deduction point, and the company's support is not enough. It is difficult to make a profit as a whole."

Zhuang Shuai told the Beijing News reporter that the cost of the self-operated mode of American cuisine is relatively high, and it will help to reduce the capital investment to some extent by opening the platform business and promoting the city agents, but the requirements for technology, operation, performance and after-sales are still very high, and the requirements for the platform are even higher. It will take time to test the future development. Generally speaking, the platform and digitalization of fresh food supply are imperative. With the continuous application of the Internet and 5G technology, the demand of consumers is constantly changing, which requires enterprises to continue to deepen the structural reform of the supply side and improve the digitalization capability of the whole industry. "The era of directly imitating the Sysco model is over, and the next step is for enterprises to explore the development model and profit mode suitable for the China market."

will American cuisine continue to benchmark Sysco in the future? There is no answer for American food for the time being. Meicai. com has been exposed that it will lay off 41% of its staff. 2

Some netizens once listed Ma Yun's "six sins", one of which was that the rise of e-commerce impacted the traditional physical storefront. Squeezing the living space of physical stores, does this mean that the development of e-commerce is smooth sailing? That may not be true.

this fresh e-commerce company with a solid foundation and seemingly stable development has laid off a large number of employees. This e-commerce company is called "Meicai. com" and it is a fresh mobile e-commerce platform. You know, "Meicai. com" was all the rage. However, now it is also facing the danger of cold. Then, why is such an e-commerce platform with a "golden owner" behind it also facing layoffs? What is the development situation of e-commerce today? Let's continue to look down.

First, Meicai.com laid off employees on a large scale.

A message was exposed on the Internet. A netizen suspected of being an internal employee of Meicai.com posted on the Internet that Meicai.com is now laying off employees on a large scale. In addition, it was discovered that the headquarters of Meicai.com was moved from Beijing Wangfujing Yintai Shopping Mall to Beijing Station. What the hell is going on here? What crisis has Meicai. com encountered?

In fact, in 2121, the news of layoffs at the headquarters came out of Meicai.com.. Then some people will ask, it is normal to lay off employees within the company. Why is it so noteworthy to lay off employees at the headquarters of Meicai.com? You know, Meicai. com cut 51% of the company's headquarters, and after moving to Beijing Station, it cut 41% again. This is not a small number.

netizens with a keen sense of smell in the market must have guessed that such large-scale layoffs must be due to problems in Meicai. com. However, at this time, another wave of netizens stood up and said that Meicai. com was nothing at all, and even planned to go public in Hong Kong in 2122.

Meicai. com has never slowed down in any Internet-related field, whether it is laying off employees or not. For example, in recent years, it has continuously expanded its business map and expanded its technology and capital to various fields.

Previously, it was rumored that there were many apps on the big capital platform, and some netizens suspected that it was Meicai. com behind the platform. Thousands of imported products, such as AJ and Green Water Ghost, which are widely sought after by first-and second-tier young people, were snapped up by more than 5 million young people at a reserve price of less than 211, and their quality was even fondled by international appraisers. This scene was dubbed by netizens as the wonder of "Chinese chives against sickles". It is hard not to believe that there is no behind-the-scenes operation of some big capital to enhance its leading position in some fields.

Second, the "background" of Meicai.com

So, while the news of impending bankruptcy is coming out, what is the current situation of Meicai.com? Many people think that layoffs mean that the company of Meicai.com has internal problems and even faces the risk of bankruptcy. But in the end, even so, Meicai. com can still be listed, as long as the conditions for listing are met. Sometimes listing does not increase the crisis of enterprises, on the contrary, it may help enterprises recover their vitality.

Besides, Meicai. com is not an ordinary fresh e-commerce platform. Why do you say that? This has to mention the "golden master" behind Meicai.com. As the name implies, Meicai.com is a platform that mainly sells fruits, vegetables and agricultural products. Founded in 2114, it is the stage of vigorous development of e-commerce. Therefore, many investors were very optimistic about this platform at that time.

With the popularity of online shopping, people gradually began to accept online fresh supermarkets. This way has great advantages over the original vegetable selling channels. For example, it can be delivered to your home, and the price is cheaper and more transparent when you participate in group buying. People can also identify the quality of dishes through online shopping reviews. This is why many investors choose to invest in Meicai. They think this e-commerce company has excellent development prospects.

But Meicai.com is not only developing online stores. With the rising market valuation of Meicai.com, the company has also started to involve offline stores. The process of expanding offline stores is very smooth. At the beginning of 2121, the outlets under the American cuisine network have covered 211 cities across the country, and the number of employees has reached 35,111. It can be said that it has developed very smoothly.

Third, Meicai.com does not have a good profit model

So why is Meicai.com, which is in full swing, facing the problem of being cold now? The reason is that Meicai. com does not have a good way to make profits. This is also a problem that exists in many fresh e-commerce platforms.

The operation mode used by Meicai.com is F2B mode, which is based on an efficient cold chain logistics network. One end is connected with farmers, and the other end is connected with merchants and consumers. On the surface, there seems to be no problem with such a business model, and it even links merchants and farmers. In fact, this way is not popular in the fresh e-commerce industry.

The reason is that this operation mode can't solve the "last mile" problem. People choose to buy food in fresh supermarkets because of its high efficiency and convenience. Meeting the "last mile" is actually the core of competition for fresh supermarkets. For example, Daily Fresh, also founded in 2114, adopts a two-level distributed storage system shared by "urban sorting centers and community micro-warehouses".

the biggest advantage of this system is that the delivery time is 31 minutes, which can achieve low loss and high satisfaction. These two points are exactly what consumers pay attention to. After all, people definitely want to be able to send food to the table in a faster time, rather than not being able to solve the last mile problem.

Although the highest valuation of Meicai.com once reached 49 billion, as early as 2119, Meicai.com was caught in a shortage of capital chain. The financing window has also lasted for a long time, so 2119 is the last glory of Meicai. com.

Fourth, fresh e-commerce faces