In recent years, double eleven has become the annual event of various businesses, in order to attract consumers, promotional activities are endless, the following is what I have organized for you: double eleven activities planning copy, welcome to read, more information in the planning column!

double eleven activity planning copy (a)

a, 20 ** Taobao double twelve activity schedule

September 5, 20 ** year Taobao double eleven double twelve Carnival activities officially launched. (Two months in advance sellers began to warm up)

September 15 - October 9 event preparation period

October 10 - October 11 Taobao held a seller mobilization meeting in Hangzhou, for this double 11 double 12 promotion of the operator.

October 10 - October 31 merchants to register

November 1 - November 30 merchandise registration

December 1 - December 11 event warm-up period

December 12 official sale

Second, 20 ** Taobao double twelve activity main sub-field registration conditions:

Taobao double twelve main sub-field registration conditions are similar to this year's double eleven. Compared to the double eleven sign up to send lottery tickets, collection to send red packets, set up the wireless terminal, Amoy gold coin credit, the big promotion to undertake the page, 50% off shipping. Double twelve less two necessary conditions.

1) 50% off version of the whole field 包邮: the activities of the commodity requirements of the current price of 50% off, and the need to be lower than the recent 30 days of the lowest price of the lowest shot (not the final price)

2) 1212 shopping volume of the whole field of general use: participate in the activities of the commodity settings can be used to double 12 shopping volume (the original double 12 red packets) amount (multiples of 5, 200 for the upper limit). And users get double 12 shopping volume through all kinds of small games. On the day of double 12, the commodity activity price can then subtract the amount of double 12 shopping coupon to buy the commodity.

3) set up a wireless store and wireless detail page: this point is consistent with the requirements of the double 11, from this year's double 11 42.6% turnover ratio is not difficult to see, the wireless side of the setup is indeed a great necessity.

4) the big promotion to take over the page: the main club linked to the page, can be renovated but can not be deleted.

Third, 20 ** Taobao double twelve activities in the main sub-field:

This year, Taobao double twelve PC and wireless sub-field is different. In the PC side of the *** will have 154 venues, including 1 main venue, 23 venues, 130 industry branch venues. And the wireless side to speak of setting up 10 industry sub venue.

Among the PC section of the venue: women's clothing, men's clothing, underwear, men's and women's shoes, bags / accessories, beauty, jewelry and accessories, mother and baby products, children's clothing, children's shoes and toys, department stores, pets, home, home furnishings, digital, household appliances, cell phones, sports and outdoor, automotive, food, virtual, global purchases, Taocheng Jin, auctions, bargaining. And the wireless side of the 10 clubs are: women's clothing, men's clothing, men's and women's shoes, bags and accessories, sports, food, digital home appliances, home department stores, mother and baby and beauty.

Four, 20 ** Taobao double twelve activities in the main branch seller incentives

Double twelve between the main branch of the rotation is still using the double eleven horse race mechanism. Between different venues from low to high promotion, according to the venue from low to high promotion. The order of advancement is: industry sub-chapter floor - & gt; industry sub-chapter floor - & gt; industry sub-chapter sea view room - & gt; main venue floor - & gt; main venue sea view room.

Among them, in the warm-up period, the horse race in days, according to the whole store additions to arrange the venue display. And on the day of the double twelve, the hour for the unit horse race, according to the whole store turnover, as well as the total amount of red packets consumed to arrange the venue display.

Fifth, 20 ** Taobao double twelve activities red packets (shopping coupons) Usage Introduction:

This year's Taobao double twelve red packets renamed 1212 shopping coupons (formerly 1212 red packets), the main game is, through the official Taobao distribution, bazaar sellers set up on a single commodity, can be in the commodity 1212 on the basis of the price on the same day then The amount of red envelopes used.

Example: A merchant a commodity (has been enrolled in the double twelve activities goods) double twelve day price of 200 yuan, the merchant set the amount of 1212 red packets available for the goods for 10 yuan, if the user has 100 yuan of 1212 red packets, then the user can spend 10 yuan 1212 red packets and 190 yuan cash to buy the goods. Of course, the seller ultimately received a payment of 190 yuan. If the user only has $8 of 1212 red packets, then the seller will eventually receive $200-8=192.

That is to say, sellers participating in the double twelve of each commodity need to set the amount of double twelve red packets they can use (Taobao official recommendation is that the commodity is less than 20%, the red packet amount can only be 5 yuan and multiples of 5 yuan, and is less than 200 yuan). Buyers, on the other hand, mainly through the completion of the official task along with the different denominations of 1212 red packets.

Six, 20** Taobao double twelve activities wireless end of the game:

Taobao double twelve main branch of the registration of one of the four necessary conditions is the need to set up a wireless store and wireless detail page. This is the same as the requirements of the double eleven, and the double eleven 42.6% of sales than the fruit also proved that the Taobao the rationality of this requirement. Then double twelve of the wireless end of the specific play and double eleven how different?

The double twelve wireless play in addition to the traditional Taobao wireless channels (see below), which is worth mentioning the store treasure box interactive game. When users browse the seller in the mobile Taobao store home page or store undertaking page, there is a certain probability of treasure box, the user clicks on the treasure box, you can set up in the seller in the treasure box draw. Treasure box can be in the prizes are coupons, cell phone traffic packages, lottery tickets and so on. (Mobile phone traffic packages: sellers pay for the purchase of cell phone traffic packages, the user can draw their own use can also be transferred to others.)

Taobao wireless traffic access

VII, 20 ** Taobao double twelve activities to promote the undertaking page analysis:

Taobao double twelve promotions to promote the page and double eleven requirements are basically the same, all the merchants enrolled in the double twelve merchants can and must be set up to promote the undertaking page. The landing page of the main session is the landing page of the corresponding store. Sellers can set up a large picture of the promotion page and the background picture of the promotion page on the front page of the store (mainly to emphasize the atmosphere of the Double Twelve event). The optional modules of the promotion page are: store discount module, 1212 pre-sale goods module, 1212 promotion baby mold module and custom content area. The above four modules for merchants can choose whether to display (i.e. merchants can I, modify and delete the module). And the big promotion to undertake the page there are hot selling goods module, will automatically extract the store hot selling 40 single product, the seller can only adjust the order and can not I and modify (that is, the buyer to see here for the actual situation of the store)

It is worth noting that the big promotion to undertake the page of the PC side although will automatically synchronized to the wireless side, but the custom module will not be synchronized to the wireless side.

Double 11 activity planning copy (two)

A, plan name

Taobao store double 11 marketing plan

The second activity background

With the development of the Internet, online shopping has become a very common thing. Taobao is now a leader in online e-commerce platforms, in the consumer group's spending power and Taobao's rapid growth in sales, many people from the market potential of e-commerce to see the business opportunities, but also attracted by this fair piece of entrepreneurial paradise, have joined the ranks of e-commerce. The resulting effect is that even though Taobao's consumer market is large enough, the competition is getting more and more intense. Therefore, in today's Taobao environment, if there is no promotional activities to drive, even the big brand stores, it will be difficult to defend the impact of small and medium-sized online stores price war, sales figures will be very poor. The upcoming double eleven, undoubtedly another e-commerce war opened the curtain, in such a situation, Taobao shopkeepers to begin to tense the nerves, meticulous and well lined up.

Third, the purpose and significance of the activities

In the double eleven e-commerce promotion, the use of various types of marketing tools, to attract the attention of consumers, to improve the flow of online stores, increase store sales, and ultimately make the store's sales performance and the impression in the minds of consumers in the double eleven period to get a good boost.

Four, the activities

1. Store decoration and the overall feeling

The store's home page and the baby's content page artwork, layout, try to achieve the illustrations, always be full of Double Eleven sale atmosphere, mobilize consumers to buy desire. Decoration stage is basically divided into three:

(1) before the festival: rendering the atmosphere of the double eleven, in advance to attract consumers to the double eleven promotion of the anticipation of the psychological, and even some of the babies can be in advance of the promotional offers, so that the customer to the store holds the attention;

(2) double eleven: the store should reflect the scene in the maximum promotional efforts, for the introduction of a variety of promotional products! But highlights the store to buyers as God's purpose.

2. promotional methods

(1) direct discount: the original price of 300 yuan, the current price of 50% off 150 yuan sales, this discount is the most simple and clear way, consumers are also very easy to understand. Regardless of the store which a baby, even if it meets the whole store several discounts from the whole store sales, even if it can not be in the provisions of the 20 discount price display of the baby, but photographed directly after the price change is the same way many consumers are more likely to accept.

(2) buy one get one free: the whole field of any choice of a baby, send another baby to the highest price as the final amount of the transaction. This promotion depends on the consumer's vision, if the savvy consumer chooses properly, it is like enjoying almost 50% discount.

(3) two pieces of postage: after purchasing a baby, found that buying another one can enjoy the service of postage, there will certainly be the desire to buy again. Although this discount is not strong, but many consumers are still willing to buy.

(4) full of gifts: full of 100 yuan to send 10 yuan coupon, full of 200 yuan to send 20 yuan coupon, full of 600 yuan to send 80 yuan store coupon, this way is slightly more delicate. For example, this baby is just 99 dollars, does not meet the conditions of the offer, then you must choose another cumulative to enjoy the coupon discount.

(5) with the package: this way is a little bit of kidnapping consumers. For example, buy any one baby in the whole field, with 37 yuan can add a baby below 100 yuan, plus 47 yuan can send a baby below 150 yuan. Similar to this way is to the price of the big to drive the price of the low baby, more can pull the sales volume of the online store. According to relevant statistics, this way is the most popular among consumers.

3. Customer service

During the double eleven consumer traffic will generally be much more than usual, at this time, it is required that customer service must grasp the statement and reply speed, in the language of the best plus double eleven promotion of cheerful information, the buyer's desire to buy is also a promotion.

4. After-sales

When the customer has bought the store's baby problems to return, to be timely, courteous, and kindly dealt with, do not give the customer to leave a fault, the problem of the items to make appropriate mediation, is the return or negotiation, do not let the customer find Taobao to rights.

double eleven activity planning copy (three)

A, the background of the activity:

"double eleven" that refers to November 11 each year, due to the date of the special, so it is also known as the Hanukkah. Taobao Mall uses this day to carry out some large-scale discount promotions to increase the degree of sales.Around November 11, 2017, on Taobao, many merchants launched 50% discount promotions, 21 million people's collective mad rush, and more than 150 famous brands participated. Single day turnover 936 million!

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