I. Operation
1. Wholesale sample enterprises this month **** sales of liquor goods 0.11 kiloliters, an increase of 1.28 times; sales of 16,000 yuan, an increase of 2.2 times. Among them, white wine low (≤ 40 degrees) sales situation is the best, sales volume of 0.08 kiloliters, an increase of 68%, sales of 11,000 yuan, an increase of 1.2 times; Trigger Wells series of red Zun wine sales than the previous month doubled four times.
2. This month's retail sample enterprises **** sold 0.23 kiloliters of alcohol, an increase of 31.79%; completed sales of 46,000 yuan, an increase of 6.95%. Among them, the sales of liquor low degree (≤ 40 degrees) declined compared with the previous month, liquor height (> 40 degrees), beer, wine sales are different degrees of growth. Huzhou old kiln Special 52 degrees, the blue classic series of foreign wine, Wendeng study 70s and other wine sales especially good, an increase of 66.67%; Zhang Yu dry red wine, China Resources Snow beer increased by 25% and more than 13%, respectively.
3. Catering sample enterprises this month, sales of alcohol 1.48 kiloliters, down 6.78%, completed sales of 58,000 yuan, an increase of 1.24%. Among them, only the sales of liquor height (> 40 degrees) was growth, liquor low (≤ 40 degrees), beer, wine sales were down.
Second, the operation characteristics
This month, Weihai has a cool climate, the temperature is suitable, is in the peak season of tourism and wedding, but also by the "Victory Day", "Mid-Autumn Festival" and other holidays, the demand for alcohol commodities increased greatly, the liquor enterprises to prepare enough supplies, vigorously promotion, alcohol sales significantly! The demand for liquor goods increased significantly, and liquor enterprises stocked up their supplies and promoted their products vigorously, resulting in a significant rise in liquor sales. The city's largest retailer, Joy Group Co., Ltd. sold 87.18 million yuan of alcohol, a 1.7-fold increase from the previous year.
Three, analysis and forecast
September and October are the most pleasant time of the year for Weihai's climate, as well as the period when holidays, tourism and weddings are concentrated, with a high demand for consumption, which is traditionally the peak season for sales, commonly known as the "Golden Nine and Silver Ten". Catering to different places and different preferences, liquor, beer and wine consumption will increase compared to other months. It is expected that the city's alcohol sales in October will remain stable and rising trend. Later, as temperatures gradually decline, tourism wedding will also tend to fade, coupled with the national economic trend downward, the national policy of prohibition, people's health care awareness of the impact of alcohol sales will continue to be lower than the same period in previous years and was a month-by-month downturn in the state, in particular, the consumption of beer will be in the arrival of the winter season after a significant reduction in the Spring Festival around the time of the next peak in the growth of alcohol sales.