Hello, teachers: I met my friend recently and had a heart-to-heart talk. He had a very difficult problem, which was very tangled and depressed. He asked me to give him advice. My friend sells in a joint-stock machinery manufacturing company and produces five kinds of products, of which the leading products have been made for decades, but the profit rate of the leading products is very low. In order to enhance the development potential, the company often encourages departments and individuals to develop some new products, so as to expand the sales share and improve the profit rate. After the investigation and analysis of the market, my friend and the technical research and development department developed a new product-PPR plastic pipe hydrostatic testing machine last year. There are several reasons for developing this testing equipment: 1. At present, all the manufacturers of PPR plastic pipes have basically not tested the products, but only judged the quality by experience, and the national standards of the products are available. Only a few manufacturers who are making their own brands and paying attention to product quality have been equipped with testing equipment to test their products, and some small and medium-sized manufacturers have not. According to the development trend of the industry and the requirements of the market for product quality, product testing will be gradually implemented. At present, there are many manufacturers of PPR pipe fittings in China, and they are still developing according to the market demand. This kind of testing equipment is also available in the market, but the price is more expensive. The lowest price of a pipe hydrostatic testing machine is 50,000-60,000 yuan, and there are hundreds of thousands, which is one of the reasons why some PPR pipe manufacturers are unwilling to complete testing equipment at present, and the input cost is relatively high. 3. Because the company is a machinery manufacturing industry, it has all the conditions in terms of production capacity and technology research and development, so it is no problem to develop and produce this kind of testing equipment. According to the above analysis, they developed this set of testing equipment with high cost performance. Except for the lack of a set of computers and printers matched with the equipment, the testing data results cannot be output through computers and printers, other functions are the same as those of professional manufacturers in the market, but the price of a set of equipment is less than half of that of the market peers. The sales volume of friends' new products is as follows: 1. Publish product information through the company's network platform; 2. Taking diankou town, Zhuji City, Zhejiang Province, the largest and most concentrated production base of PPR plastic pipes and fittings in China as a breakthrough, it is said that there are 3,000 large and small manufacturers in this town. My friend joined hands with local business operators who sell plastic machinery and equipment and professionally repair plastic equipment, where they exhibited prototypes and went to some larger manufacturers to promote them. However, nearly a year has passed, and the effect is not obvious. Some people are enthusiastic about it, while others are indifferent. Everyone seems to be watching.